Leon Pham Email & Phone Number

United States

Frisco, Tx, Us

Southlake, Texas, Us

Incoming January 2025

Cupertino, California, Us

Personally invited and selected for another externship at Apple - Beats by Dre, where I leveraged advanced AI and large language models (LLMs) to enhance consumer data analytics and product marketing strategies. Check out the deck here: https://bit.ly/AIbeatsbyleonKey contributions include:Developed tailored survey questions using LLMs, optimized for diverse demographic groups, which significantly boosted survey effectiveness.Utilized LLMs and prompt engineering to conduct comprehensive market research tasks, from identifying consumer trends to validating participant selection criteria and crafting personalized survey invitations.Designed and deployed an interactive survey chatbot using ManyChat, which led to a 47% increase in respondent engagement.Created a robust data analysis strategy utilizing LLMs, enabling in-depth analysis of qualitative and quantitative survey data, which led to actionable business insights and recommendations.Visualized over 1,500 respondents entries and utilized thematic analysis to cross-correlate and find regressions between variables, uncovering market entry, penetration, and early adopter strategies.Built an interactive dashboard using Claude Sonnet, transforming complex data into dynamic visualizations that facilitated informed decision-making across teams.My favorite insight from the data was finding new product ideas for incremental revenue, in terms of the wireless speaker market (Beats Pill). Ask me about it!This hands-on experience honed my skills in AI product marketing, consumer data analytics, and executive insights, further reinforcing my passion for leveraging technology to drive business growth.

Vevey, Ch

Invited and interviewed for the Diversity Leadership Symposium: August 2024 for both Sales and Marketing rotational programsFavorite part was doing recipes with the cohort of 100 with the product development team in Arlington, VA virtually. Thanks for the snacks!

Dallas, Tx, Us

For this role, I was invited back to help develop innovative CE/CX strategies for the "Customer Engagement and Experience" course, a partnership between the university and Southwest. In this role, I guide five teams of students in developing innovative marketing strategies and solutions for Southwest.Building upon my previous success as a student in this course, where I built an app and text notification system for Topgolf, I leverage that impact to secure Southwest Airlines as the client for the current cohort. Formally, I am one of the few undergraduate Teaching Assistants in the entire university, and my responsibilities include:Mentoring students to conceive out-of-the-box, high-impact marketing strategies aligning with Southwest's brand and customer experience goals.Spearheading an AI initiative by engineering a GPT-4 variant that utilizes sentiment data from market research (NPS, O-SAT) to enhance brand consistency and personalization across airport touchpoints throughout the customer journey.Proposing an app integration with Southwest's Rapid Rewards loyalty program, modeled after the Starbucks mobile payment system, to gamify usage and drive engagement.Throughout this experience, I apply skills in project management, strategic thinking, technical implementation, and delivering impactful marketing solutions tailored to Southwest's unique needs as an airline brand.

Cupertino, California, Us

At Beats by Dre, I am conducting comprehensive end-to-end consumer research to analyze consumer trends instrumental to the brand's success. Specifically, I examine key drivers such as individualism and influencer marketing that shape Gen-Z purchase intent and behavior. My findings directly inform Beats' brand strategy and product development initiatives.The scope of my responsibilities includes:Designing and executing in-depth market research studies to uncover valuable insights into the Gen-Z consumer mindset, preferences, and motivations.Analyzing data to identify emerging trends, particularly the growing importance of individuality and the influence of social media personalities on purchasing decisions.Utilizing strategic frameworks from Wharton and Harvard Business School such as the Kahn Retailing Matrix and Porter's Five Forces to translate research findings into actionable recommendations that guide Beats' branding, marketing campaigns, and new product roadmaps.Syndicating numerous brand analyses, databases, academic journals, forums, and more into a positioning hypothesis, revealing the psychological phenomena behind purchase behavior and intent of over-the-ear headphones.Conceptualizing the mission to activate towards artists of all categories versus just music, promoting expansion aligning with the historical targeting of youth and passion.Through this role, I apply my expertise in market research methodologies, data analysis, and strategic thinking to position Beats by Dre as a leader in the audio technology space, capturing the attention and loyalty of the next generation of consumers.

Dallas, Tx, Us

SMC is an exclusive and prestigious marketing consultancy that I lead for SMU that offers real-world project experience, and an internship project based approach that students can learn from and return their knowledge back to the community.Our consultants work on diverse projects for internal SMU clients and businesses in various sectors, and become part of a highly respected community of talented marketers. You'll find us working on:SMU's Career Closet - A multiparty, multistage project featuring large scale quantities of business professional donations for a philanthropic cause of enabling students to have business professional attire for free. Everything from donation cycles, outreach, creative media, volunteer outreach, and go-to-market strategy for the event.Herbal Goodness- Social media strategy to revive engagements and impressions, brand strategy for a competitive and luxury edge, audience analysis for targeted media, and a click funnel strategy to navigate off of Amazon distribution into direct.WSS Racing- Partnering with the ex-CEO of Walmart, we are creating the fundamentals of the brand as well as launching a mass campaign that will extend past promotion in order to have a younger generation be interested in the industry.My role is to manage the organizational structure, client acquisition, and oversight of all projects. Constantly improving and changing, we cycle knowledge and make sure that the people are empowered in every way possible.

Ridgefield Park, Nj, Us

This winter, I had the honor of being selected as one of the three nationwide finalists for Samsung's prestigious Marketing Case Competition Volume 2. In New York, I presented my strategic recommendations to a room of executives from industry leaders like Bloomberg, Spotify, Amazon, Samsung, Qualcomm, Razorfish, U.S. Cellular, and Cheil.My approach combined survey insights with Simon Sinek's Golden Circle framework of Why, What, and How. The strategy involved experiential targeting, where I repositioned Samsung through values-driven storytelling complementing their product-centric approach. This aimed to resonate with Gen-Z purchase behavior and intent.

New York, New York, Us

Through this externship, I will be equipping myself with the skills and experience necessary to conduct customer research, leverage AI-powered data analysis, and engage in effective communication to contribute to Paragon One's growth strategies. I will be actively involved in:Unveiling Customer Needs: I will be conducting in-depth interviews with individuals from growth companies, employing active listening and questioning techniques to uncover actionable insights into their evolving needs, challenges, and aspirations.Harnessing AI for Informed Decisions: I will be utilizing AI tools to analyze customer data, extracting meaningful patterns and trends that will inform strategic recommendations for Paragon One's lead generation efforts.Presenting Actionable Insights: I will be compiling findings and recommendations into a comprehensive presentation, effectively communicating insights to Paragon One's leadership team, paving the way for data-driven decision-making and improved lead generation strategies.

Dallas, Texas, Us

As part of a university partnership, my team worked with Topgolf to spearhead an initiative aimed at enhancing the consumer journey and improving customer engagement, loyalty, and retention. One of the key challenges we identified was the relatively low average of 1.4 customer visits per year.To address this issue, I proposed a strategy centered on personalization and volume, inspired by the approaches of Acquisition.com and Alex Hormozi from my experiences in entrepreneurship. This solution encompassed an AI/machine learning technology stack, drawing inspiration from the innovative Spyscape NYC experience. The plan involved overhauling Topgolf's membership system, apps, messaging, and other customer touchpoints.Complementing the technological aspects, I advocated for capitalizing on seasonal and timely social moments, leveraging the human aspect I learned during my internship at TRG. By embracing connection, communication, and a consumer-first approach, my proposal aimed to foster deeper emotional connections with customers, driving increased loyalty and repeat visits.Through this project, I demonstrated my ability to analyze complex business challenges, devise innovative solutions that blend technology and human elements, and present compelling strategies to drive measurable improvements in consumer engagement, loyalty, and retention for a leading experiential entertainment brand like Topgolf.

Dallas, Texas, Us

I am actively involved in developing and executing strategic initiatives at TRG, to enhance the company's connections with their target audience, such as:The Cayman Islands Department of TourismChoctaw Country and CasinosWorld's Best Cat LitterTallgrass EnergyFirehouse SubsNature's Own (Flower's Foods)and many more!Some of the notable projects that was fortunately able to have the opportunity of working on is:1. Launching Instagram Guides for the Cayman Islands Department of Tourism to boost keyword rankings on their social platform2. Doing audience analysis for Cache Creek in California in order to find the affinities, behaviors, and psychographics of segments for promotional launches and future FY24 campaigns. With this, my team and I utilized databases such as Mintel and Statista to compile 6000+ lines of data.3. Influencer vetting and searches for Tallgrass Energy for a social media campaign.4. Nature's Own competitor analysis to maintain a competitive edge and create foundations for future product launches and macrotrends5. A self-help book launch go-to-market strategy utilizing references from digital creators in the field, generating innovative yet relatable strategies post-pandemic.Working closely with a talented team, I contribute to the development of comprehensive marketing and advertising campaigns, conduct market research, analyze consumer trends, and provide valuable insights to optimize TRG's objectives.This internship has provided me with invaluable hands-on experience in the field of audience, brand, and content strategy, allowing me to further develop my skills in marketing, analytics, and project management. Some of the things I use Pulsar, Affinio, Google Insights, Analytics, Meta Ads (Instagram and Facebook), Midjourney, and AI tools that revolutionize the field.

Tennis coach and co-founder of Limitless Tennis based in Frisco, Texas, utilizing psychology and personal development to elevate the younger generation.With the expansion of the program, I am implementing branding, court cameras, augmented reality displays, and other technological edges that I believe will equip the everyday tennis player with tools that professionals use. Through analytics, data, streams, players will go above and beyond in comprehension of their habits and behaviors.

Non-profit oriented real estate services in the DFW metroplex. I mainly focus on rentals, apartments, and assisting the community with predictions and knowledge. Being one of the youngest realtors in North Texas, I was able to close on 5 deals in the first Summer I got my license on my birthday, at the peak of the pandemic.I worked with Airbnb investors, young immigrant families, as well as college people in terms of leasing.

Bachelor Of Business Administration - Bba, Marketing

Education record

Marketing

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies