Leonid Starkov Email & Phone Number

Tallinn, Harjumaa, Estonia

• Creating, managing, and optimizing Microsoft Ads and Google Ads campaigns,including Search, Display & Discovery, Shopping, Performance Max, and YouTube;
• Conducting keyword research and developing strategies aligned with businessobjectives;
• Optimizing campaigns to improve performance and ROI, utilizing data-driven insightsand testing hypotheses;
• Collaborating with internal teams to develop marketing assets such as ad copy,creatives, and landing pages;
• Forecasting, monitoring, and managing the budget to ensure efficient resourceutilization;
• Creating and presenting performance reports highlighting key metrics and trends;

Tallinn, Harjumaa, Estonia

• Automating data processing using the Google Ads API with JavaScript.
• Developing custom tools in Python and VBA to streamline processes and improve efficiency.
• Managing a wide range of Google Ads related marketing activities.
• Collaborating closely with Product Owners (POs), Web Development departments, and Marketing Managers on a daily basis.
• Conducting data analysis through Google Analytics.
• Creating automated reports using tools such as Google Data Studio, Tableau, and Google Docs.

Tallinn, Harjumaa, Estonia

• Full list of Google Ads related activities:
• Daily optimization of Google Ads Campaigns & Activities
• Managing all Telia Estonia Google Ads activities
• Implementing brand new Google Ads tools and facilities
• Data analyses via Google Analytics
• Reports creation on Google Data Studio & Google Docs

St Petersburg, St Petersburg City, Russia

• Utilizing Search Engine Marketing (SEM) strategies to enhance online visibility, optimize search engine rankings, and drive the right traffic to websites.
• Implementing Social Media Marketing (SMM) and Crowd-Marketing techniques to engage with audiences, build brand awareness, and foster user-generated content.
• Developing and executing targeted advertising campaigns on Facebook, Instagram, and LinkedIn, leveraging audience segmentation and demographic targeting. Additionally, I successfully managed email campaigns to reach.
• Focusing on brand reputation improvement by implementing reputation management strategies, monitoring online sentiment, addressing customer feedback, and fostering positive brand perception.

St Petersburg, St Petersburg City, Russia

• Organizing various events to ensure their smooth execution.
• Managing the news department, overseeing content creation, and ensuring timely publication.
• Cultivating connections and partnerships with other educational institutions in the city.
• Implementing strategic social media marketing (SMM) initiatives, effectively managing official accounts on Instagram, Google+, and Facebook

St Petersburg, St Petersburg City, Russia

• Maintaining the official website of the Gymnasium, technical support and content updates
• Conducting photography for School events, both internal and external
• Writing articles about Gymnasium events on the official website, reaching a wide audience.