Leonid Starkov Email & Phone Number

Tallinn, Harjumaa, Estonia

•Creating, managing, and optimizing Microsoft Ads and Google Ads campaigns,including Search, Display & Discovery, Shopping, Performance Max, and YouTube;•Conducting keyword research and developing strategies aligned with businessobjectives;•Optimizing campaigns to improve performance and ROI, utilizing data-driven insightsand testing hypotheses;•Collaborating with internal teams to develop marketing assets such as ad copy,creatives, and landing pages;•Forecasting, monitoring, and managing the budget to ensure efficient resourceutilization;•Creating and presenting performance reports highlighting key metrics and trends;•Conducting competitive analysis and staying updated with industry trends

Tallinn, Harjumaa, Estonia

• Automating data processing using the Google Ads API with JavaScript.• Developing custom tools in Python and VBA to streamline processes and improve efficiency.• Managing a wide range of Google Ads related marketing activities.• Collaborating closely with Product Owners (POs), Web Development departments, and Marketing Managers on a daily basis.• Conducting data analysis through Google Analytics.• Creating automated reports using tools such as Google Data Studio, Tableau, and Google Docs.• Providing recommendations for website optimization to enhance performance.

Tallinn, Harjumaa, Estonia

Full list of Google Ads related activities:• Daily optimization of Google Ads Campaigns & Activities• Managing all Telia Estonia Google Ads activities• Implementing brand new Google Ads tools and facilities• Data analyses via Google Analytics• Reports creation on Google Data Studio & Google Docs• Scripts creation with Google Ads API (JavaScript)• Providing recommendations for website optimization• Processes automation via Python

St Petersburg, St Petersburg City, Russia

• Utilizing Search Engine Marketing (SEM) strategies to enhance online visibility, optimize search engine rankings, and drive the right traffic to websites.• Implementing Social Media Marketing (SMM) and Crowd-Marketing techniques to engage with audiences, build brand awareness, and foster user-generated content.• Developing and executing targeted advertising campaigns on Facebook, Instagram, and LinkedIn, leveraging audience segmentation and demographic targeting. Additionally, I successfully managed email campaigns to reach and engage with specific customer segments.• Focusing on brand reputation improvement by implementing reputation management strategies, monitoring online sentiment, addressing customer feedback, and fostering positive brand perception.

St Petersburg, St Petersburg City, Russia

• Organizing various events to ensure their smooth execution.• Managing the news department, overseeing content creation, and ensuring timely publication.• Cultivating connections and partnerships with other educational institutions in the city.• Implementing strategic social media marketing (SMM) initiatives, effectively managing official accounts on Instagram, Google+, and Facebook

St Petersburg, St Petersburg City, Russia

• Maintaining the official website of the Gymnasium, technical support and content updates• Conducting photography for School events, both internal and external• Writing articles about Gymnasium events on the official website, reaching a wide audience.