Leonie Roberts Chart.Pr Mcipr Mprca Email and Phone Number
United Kingdom
Leonie Roberts Chart.Pr Mcipr Mprca's Location
United Kingdom, United Kingdom
Leonie Roberts Chart.Pr Mcipr Mprca's Contact Details
Leonie Roberts Chart.Pr Mcipr Mprca work email
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Leonie Roberts Chart.Pr Mcipr Mprca personal email
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About Leonie Roberts Chart.Pr Mcipr Mprca
Proactive PR strategist and empathetic, ethically-aware leader. Highly effective at protecting reputation, building authority, and driving structural and behavioural change to support organisational licence to operate in roles which emphasise community growth and resilience.Senior-level leadership and advisory roles covering 10+ years.History of advising at board level and delivering policy-driven change - as well as making life better for communities and individuals.Powerful community-builder and empathetic human, adept at finding and pitching stories of ordinary people doing extraordinary things.Unique big picture view gained from roles in both public and private sector, and within devolved Government and UK Government.Highlights include:- Crisis Management: Represented UK Dept for Business, Energy and Industrial Strategy at UK-wide crisis management simulation ‘Mighty Oak’- Systemic and behaviour change management: Led the strategic delivery of high-profile campaigns for Welsh Government, including race equality policy and third sector funding support during Covid.- Led partnership with College of Policing and HMICFRS to roll out external affairs strategy and launch of high-risk report into systemic police perpetrated domestic abuse. - Advised senior leaders on media relations and external relations strategies based on evidence and stakeholder insights. - Developed and implemented internal and external engagement strategies to deliver data and analysis system change, and behavioural change, for Office for National Statistics.- Led ethical crisis comms handling of unfolding situation in central London during Platinum Jubilee.Networker and leader.Big picture thinker.Proactive problem-solver.Chartered PR practitioner.Graduate in Law and English.Resilient professional with lived experience.
Leonie Roberts Chart.Pr Mcipr Mprca's Current Company Details
Leonie Roberts Chart.Pr Mcipr Mprca Work Experience Details
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Senior Public Relations SpecialistCwmpasUnited Kingdom
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Interim Pr And Events OfficerCwmpas Aug 2024 - PresentCardiff, Wales, United KingdomGrowing authority and boosting thought leadership through strategic PR planning, with a focus on influencing economic policy to build a more equal society and a fairer, greener economy, where people and planet come first.Responsible for big picture engagement, strategic public relations planning, and publicising Cwmpas’ projects and events, building authority, and maximising partnership through creative media and communications. -
Pr And Thought Leadership ConsultantLuminous Words May 2023 - PresentWales, United KingdomI plan and deliver strategic media campaigns and creative articles including high resolution photos, from press notices and thought leadership articles to brand photography, videos and social media campaigns for influencers, start-ups and SMEs.Well-developed existing relationships with journalists across national, regional and trade outlets plus an eye for a story enable me to pitch and publish news items with high quality images, driving earned media coverage and achieving measureable results against targets.
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Professional PhotographerLeonie Roberts Photography May 2023 - PresentWales, United KingdomFreelance photographer - brand, influencer, event and place promotion.Editorial photography.Portraits, mood, drama.Weddings.Equestrian.PR Professional.South Wales/ South West England
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Interim Senior Media OfficerScottish Spca Dec 2023 - Feb 2024United KingdomInfluenced and engaged at all levels, working with a range of stakeholders to ensure project delivery to deadline.• Contributed to cross-collaboration between internal communications, marketing, fundraising and media departments for priority communications campaign (seizure of 26 puppies), ensuring appropriate resourcing levels led to successful fundraising campaign activity (over £39,000 raised in 24 hours).• Led team to maximise use of proactive, strategic media, resulting in improved brand authority. This culminated in coverage of a rehoming appeal in 54 national and regional outlets; 40 LinkedIn reposts; 429 retweets and 271 likes on ‘X’; nearly 800 Facebook likes, 152 comments and 1.2k shares; 5 online and 5 in-person interviews; and 24% of average monthly reactive media enquiries in a single day. • Wrote successful nomination for Charity Comms rising star award, resulting in member of team being shortlisted. -
Press OfficerDepartment For Business, Energy And Industrial Strategy (Beis) Oct 2022 - Oct 2023Cardiff, Wales, United KingdomDeveloped and implemented media handling strategies that shaped positive public image of UK Government handling of 2022-23 energy crisis. • Led team and advised on responses to contentious reactive media enquiries from priority national and trade outlets.• Monitored and analysed media reports and breaking news to spot and prepare lines for emerging issues. Briefed and advised senior leaders and policy colleagues. -
Media OfficerIndependent Office For Police Conduct Oct 2021 - Oct 2022Cardiff, Wales, United KingdomDeveloped and implemented strategic communications campaigns, ensuring cross-collaboration between departments. • Led and oversaw tri-partite partnership and co-ordinated press conference and broadcast interviews launching high-profile report into police perpetrated domestic abuse at Canary Wharf, London, June 2022.• Represented community needs (including abused women and minority groups) while protecting reputation and minimising risk relating to handling of investigations into police misconduct. • Advised on crisis communications handling of serious incident in London on Jubilee weekend, 2022. -
Interim Communication And Engagement Specialist (Maternity Cover)Gwent Police May 2021 - Oct 2021Cwmbrân, Wales, United KingdomLed communications approach and planning for change projects, aligning messaging with overall strategy. • Delivered impactful earned media coverage according to clear objectives, resulting in measureable improvement in engagement.• Built strong, trusted relationships, and coached and briefed senior leaders ahead of successful broadcast and print interviews.• Led successful partnership for the implementation and roll-out of Home Office ‘Safer Streets’ funding campaign. -
Lead Press Officer, Deputy Minister And Chief WhipLlywodraeth Cymru / Welsh Government Mar 2019 - Mar 2021Cardiff, Wales, United KingdomBrought innovative and creative thinking to the table to lead strategic public relations planning for behaviour change projects as lead press officer for Welsh Government Ministers.• Advised Ministers on trends and developments, and capitalised on opportunities to promote policy areas through integrated traditional and social media campaigns.• Supported Ministers with up-to-the-moment talking points and key messages prior to prime-time broadcast and print interviews.• Pitched, drafted and placed press releases, op eds, social media posts, videos, and case studies across regional and national press and Ministerial channels.• Developed strong trusted relationships with diverse external influencers and partners and led effective collaboration across wider team. -
Transformation Communications ManagerOffice For National Statistics Mar 2017 - Mar 2019Newport, United KingdomTransformed complex topics into effective internal and external communications campaigns to maximise engagement and mitigate reputational risk during economic statistics transformation. • Built strong relationships with policy teams to ensure that business objectives were translated into behaviour change results. • Influenced and engaged at all levels to boost organisational values, resulting in 17% boost in ‘visibility of leaders’ metric in ‘People Survey’ and 36% improvement in ‘understanding how my role fits with company goals’ response, indicating improvement in organisational culture. -
Marketing ManagerZipporah Ltd Apr 2014 - Jul 2014Cardiff, United Kingdom♣ Through web audit and customer research identified and closed gaps in customer journey and client service.♣ Developed brand protocol and proposed minimum service standards to promote brand and increase value of products – subsequently adopted.♣ Reduced marketing spend by maximising use of social media marketing platforms.♣ Company subsequently won two awards at Estnet (Welsh Technology Awards) in March 2016.♣ Tailored strategic messaging, developed communications and marketing plan, drafted and designed communications collateral, segmented audiences and measured success of comms and marketing plan. -
Interim Communications ManagerSpar Uk Sep 2013 - Apr 2014Llantrisant, United Kingdom♣ Promoted business strategy through creative use of internal communications channels – sales increased for 2 quarters in spite of prevailing economic downturn.♣ Developed and promoted intranet as effective internal communications tool for sharing achievements, resulting in much improved employee morale and improved team performance.♣ Analysed results and delivered communications reports to directors at monthly business meetings.♣ Promoted business and sales strategy through subtle calendar planning – wrote features, articles and retailer promotions to support quarterly business plans, resulting in 3 ‘outstanding value contributor’ mentions at monthly business meetings.♣ Wrote, delivered and reviewed business-wide communications survey – used results to streamline systems, minimise costs and maximise staff and stakeholder engagement.♣ Wrote and placed press releases to maximise brand value – resulted in improved sales figures for both quarters during my employment.♣ Wrote successful industry award entries for independent SPAR retailers – 3 stores shortlisted for 9 Convenience Retail Awards 2014 (won Convenience Retail Awards Independent Retailer of the Year 2014), 2 stores shortlisted for 2 Grocer Gold Awards 2014 (won Grocer Gold Independent Retail Chain of the Year award 2014). -
Marketing ManagerOpengenius Ltd. Jun 2013 - Sep 2013Cardiff Bay♣ Conducted SEO audit of new and old websites. Analysed results and developed SEO strategy to support new website launch - subsequently launched successfully, attracting new unique visitors while maintaining page rank.♣ Developed new product launch campaign; wrote web content, emails, blogs and corporate social media to support new product launch. New product subsequently achieved sales 14% higher than forecast.♣ Wrote, delivered and managed PPC marketing campaign (budget £1200/ month) to support new product launch, achieving sales 14% higher than forecast.♣ Managed, trained, mentored and supported Marketing Executive (direct report) to maximise existing strengths, and to improve and build on weaker areas. She has since been promoted. -
Communications And Business ManagerStepping Stones Services (Formerly Affirmative Dynamic Industries Adi) Dec 2012 - May 2013North Bay, Ontario♣ Developed networking opportunities to maximise partnerships. Partnership with local university resulted in development of high quality advertising print campaign for nil spend.♣ Organised and marketed high profile long-distance cycle race - raised over $2000 for mental health awareness (Bell Let’s Talk campaign).♣ Managed premises selection, development, shop fitting, employee recruitment, marketing and successful launch of new picture framing business. ♣ Wrote application and received funding for new ecommerce website ($5000). Developed SEO strategy, designed, wrote and launched website.
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Director Of Marketing And CommunicationsNorth Bay Girls Ice Hockey Association May 2012 - May 2013North Bay, OntarioDesigned and produced marketing materials including advertisements, questionnaires, event flyers, posters and brochures.Wrote and issued communications and media releases for print and web.Developed and delivered social media marketing campaign.
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Professional PhotographerLeonie Roberts Photography May 2011 - May 2013North Bay, OntarioFreelance professional sports, commercial and portrait photographer in North Bay, Ontario, Canada.
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Marketing Copywriter (Voluntary)North Bay Capitol Centre Apr 2012 - Dec 2012North Bay, OntarioDeveloped and delivered online marketing communications.
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Ice Hockey Team Manager (Voluntary)Cardiff Junior Devils Ice Hockey - Devils Community Foundation Apr 2008 - Apr 2011Cardiff, United Kingdom- Managed Cardiff Junior Devils Under 10s/ 12s ice hockey team- Organised, co-ordinated and managed ice hockey matches, PR and team events- Liaised with coaches and managers throughout the UK- Used networking and partnership opportunities to build and grow junior ice hockey in Cardiff- Grew team from 7 players to 35 players in 18 months- Developed volunteer network- Managed all team communications, between coaches, managers and parents- Acted as local focal point and ambassador for junior ice hockey within Cardiff
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Seo Copywriter (Freelance)Dbd Media 2008 - 2010London, United KingdomFreelance SEO copywriter. Wrote website content and copy for multiple sectors including financial, legal, tourism, and product promotion. DBD Media is a specialist search marketing agency with over 10 years' experience in online marketing. Clients include BBC, IPC Media, RBS Royal Bank of Scotland, Capital One and UNICEF.
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Marketing Researcher And Website ManagerWelsh Equine Council For Visit Wales (Wales Tourist Board) Jun 2006 - Nov 2008Cardiff, United KingdomDeveloped and executed digital marketing and communications plan relating to equestrian tourism in Wales.Developed and managed Visit Wales equestrian tourism website.Developed integrated Search Engine Optimization strategy. Achieved over 3 million individual hits in first 12 months, and Google page 1 ranking for over 10 competitive keywords. -
Honorary Chairperson (Voluntary)National Childbirth Trust 2000 - 2006Wales, UkChaired charity committee. Achieved 43% increase in charity membership. Developed and delivered Communications and PR strategy. -
Administrative OfficerHer Majesty'S Department Of Social Welfare Feb 1991 - Mar 1998Cardiff, United KingdomProvided administrative support and customer service to individuals and their widows claiming government benefits relating to respiratory diseases including pneumoconiosis, mesothelioma and other industrial diseases.Developed new card reference system to facilitate record-keeping.Later, was instrumental in transferring card system onto the first UK government computerised record system.
Leonie Roberts Chart.Pr Mcipr Mprca Skills
Social Media Marketing
Digital Marketing
Marketing Communications
Copywriting
Tourism Marketing
Communication Skills
Organization And Prioritization Skills
Multimedia
Close Attention To Detail
Flexibility
Team Oriented
Computer Proficiency
Media Relations
Digital Photography
Problem Solving
Microsoft Office
Graphic Design
Outstanding Interpersonal Communication Skills
Determination
Perseverance
Seo
Seo Copywriting
Customer Service
Time Management
Tourism
Advertising
Event Management
Marketing
Event Planning
Marketing Management
Fundraising
Sponsorship
E Commerce
Photography
Social Media
Facebook
Public Relations
Marketing Strategy
Online Marketing
Management
Strategy
Press Releases
Communication
Internal Communications
Internal And External Communications
Leonie Roberts Chart.Pr Mcipr Mprca Education Details
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Socially MobileDistinction -
University Of Wales, LampeterEnglish
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CiprPublic Relations
Frequently Asked Questions about Leonie Roberts Chart.Pr Mcipr Mprca
What company does Leonie Roberts Chart.Pr Mcipr Mprca work for?
Leonie Roberts Chart.Pr Mcipr Mprca works for Cwmpas
What is Leonie Roberts Chart.Pr Mcipr Mprca's role at the current company?
Leonie Roberts Chart.Pr Mcipr Mprca's current role is Senior Public Relations Specialist.
What is Leonie Roberts Chart.Pr Mcipr Mprca's email address?
Leonie Roberts Chart.Pr Mcipr Mprca's email address is le****@****ail.com
What schools did Leonie Roberts Chart.Pr Mcipr Mprca attend?
Leonie Roberts Chart.Pr Mcipr Mprca attended The Open University, Socially Mobile, University Of Wales, Lampeter, Cipr.
What are some of Leonie Roberts Chart.Pr Mcipr Mprca's interests?
Leonie Roberts Chart.Pr Mcipr Mprca has interest in Tourism, Equine Law, Equestrian Sports, Photography, Running, My Family, Ice Hockey.
What skills is Leonie Roberts Chart.Pr Mcipr Mprca known for?
Leonie Roberts Chart.Pr Mcipr Mprca has skills like Social Media Marketing, Digital Marketing, Marketing Communications, Copywriting, Tourism Marketing, Communication Skills, Organization And Prioritization Skills, Multimedia, Close Attention To Detail, Flexibility, Team Oriented, Computer Proficiency.
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