Leonie Roberts Chart.Pr Mcipr Mprca Email & Phone Number

United Kingdom

Cardiff, Wales, United Kingdom

Growing authority and boosting thought leadership through strategic PR planning, with a focus on influencing economic policy to build a more equal society and a fairer, greener economy, where people and planet come first.Responsible for big picture engagement, strategic public relations planning, and publicising Cwmpas’ projects and events, building.

Wales, United Kingdom

I plan and deliver strategic media campaigns and creative articles including high resolution photos, from press notices and thought leadership articles to brand photography, videos and social media campaigns for influencers, start-ups and SMEs.Well-developed existing relationships with journalists across national, regional and trade outlets plus an eye for.

Wales, United Kingdom

Freelance photographer - brand, influencer, event and place promotion.Editorial photography.Portraits, mood, drama.Weddings.Equestrian.PR Professional.South Wales/ South West England

United Kingdom

• Influenced and engaged at all levels, working with a range of stakeholders to ensure project delivery to deadline.
• Contributed to cross-collaboration between internal communications, marketing, fundraising and media departments for priority communications campaign (seizure of 26 puppies), ensuring appropriate resourcing levels led.
• Led team to maximise use of proactive, strategic media, resulting in improved brand authority. This culminated in coverage of a rehoming appeal in 54 national and regional outlets; 40 LinkedIn reposts; 429 retweets and.
• Wrote successful nomination for Charity Comms rising star award, resulting in member of team being shortlisted.

Cardiff, Wales, United Kingdom

• Developed and implemented media handling strategies that shaped positive public image of UK Government handling of 2022-23 energy crisis.
• Led team and advised on responses to contentious reactive media enquiries from priority national and trade outlets.
• Monitored and analysed media reports and breaking news to spot and prepare lines for emerging issues. Briefed and advised senior leaders and policy colleagues.

Cardiff, Wales, United Kingdom

• Developed and implemented strategic communications campaigns, ensuring cross-collaboration between departments.
• Led and oversaw tri-partite partnership and co-ordinated press conference and broadcast interviews launching high-profile report into police perpetrated domestic abuse at Canary Wharf, London, June 2022.
• Represented community needs (including abused women and minority groups) while protecting reputation and minimising risk relating to handling of investigations into police misconduct.
• Advised on crisis communications handling of serious incident in London on Jubilee weekend, 2022.

Cwmbrân, Wales, United Kingdom

• Led communications approach and planning for change projects, aligning messaging with overall strategy.
• Delivered impactful earned media coverage according to clear objectives, resulting in measureable improvement in engagement.
• Built strong, trusted relationships, and coached and briefed senior leaders ahead of successful broadcast and print interviews.
• Led successful partnership for the implementation and roll-out of Home Office ‘Safer Streets’ funding campaign.

Cardiff, Wales, United Kingdom

• Brought innovative and creative thinking to the table to lead strategic public relations planning for behaviour change projects as lead press officer for Welsh Government Ministers.
• Advised Ministers on trends and developments, and capitalised on opportunities to promote policy areas through integrated traditional and social media campaigns.
• Supported Ministers with up-to-the-moment talking points and key messages prior to prime-time broadcast and print interviews.
• Pitched, drafted and placed press releases, op eds, social media posts, videos, and case studies across regional and national press and Ministerial channels.
• Developed strong trusted relationships with diverse external influencers and partners and led effective collaboration across wider team.

Newport, United Kingdom

• Transformed complex topics into effective internal and external communications campaigns to maximise engagement and mitigate reputational risk during economic statistics transformation.
• Built strong relationships with policy teams to ensure that business objectives were translated into behaviour change results.
• Influenced and engaged at all levels to boost organisational values, resulting in 17% boost in ‘visibility of leaders’ metric in ‘People Survey’ and 36% improvement in ‘understanding how my role fits with company.

Cardiff, United Kingdom

♣ Through web audit and customer research identified and closed gaps in customer journey and client service.♣ Developed brand protocol and proposed minimum service standards to promote brand and increase value of products – subsequently adopted.♣ Reduced marketing spend by maximising use of social media marketing platforms.♣ Company subsequently won two.

Llantrisant, United Kingdom

♣ Promoted business strategy through creative use of internal communications channels – sales increased for 2 quarters in spite of prevailing economic downturn.♣ Developed and promoted intranet as effective internal communications tool for sharing achievements, resulting in much improved employee morale and improved team performance.♣ Analysed results and.

Cardiff Bay

♣ Conducted SEO audit of new and old websites. Analysed results and developed SEO strategy to support new website launch - subsequently launched successfully, attracting new unique visitors while maintaining page rank.♣ Developed new product launch campaign; wrote web content, emails, blogs and corporate social media to support new product launch. New.

North Bay, Ontario

♣ Developed networking opportunities to maximise partnerships. Partnership with local university resulted in development of high quality advertising print campaign for nil spend.♣ Organised and marketed high profile long-distance cycle race - raised over $2000 for mental health awareness (Bell Let’s Talk campaign).♣ Managed premises selection, development.

North Bay, Ontario

Designed and produced marketing materials including advertisements, questionnaires, event flyers, posters and brochures.Wrote and issued communications and media releases for print and web.Developed and delivered social media marketing campaign.

North Bay, Ontario

Freelance professional sports, commercial and portrait photographer in North Bay, Ontario, Canada.

North Bay, Ontario

Developed and delivered online marketing communications.

Cardiff, United Kingdom

- Managed Cardiff Junior Devils Under 10s/ 12s ice hockey team- Organised, co-ordinated and managed ice hockey matches, PR and team events- Liaised with coaches and managers throughout the UK- Used networking and partnership opportunities to build and grow junior ice hockey in Cardiff- Grew team from 7 players to 35 players in 18 months- Developed.

London, United Kingdom

Freelance SEO copywriter. Wrote website content and copy for multiple sectors including financial, legal, tourism, and product promotion. DBD Media is a specialist search marketing agency with over 10 years' experience in online marketing. Clients include BBC, IPC Media, RBS Royal Bank of Scotland, Capital One and UNICEF.

Cardiff, United Kingdom

Developed and executed digital marketing and communications plan relating to equestrian tourism in Wales.Developed and managed Visit Wales equestrian tourism website.Developed integrated Search Engine Optimization strategy. Achieved over 3 million individual hits in first 12 months, and Google page 1 ranking for over 10 competitive keywords.

Wales, UK

Chaired charity committee. Achieved 43% increase in charity membership. Developed and delivered Communications and PR strategy.

Cardiff, United Kingdom

Provided administrative support and customer service to individuals and their widows claiming government benefits relating to respiratory diseases including pneumoconiosis, mesothelioma and other industrial diseases.Developed new card reference system to facilitate record-keeping.Later, was instrumental in transferring card system onto the first UK.

Llb Hons, Law, 2.1

Certificate In Leadership Communication, Distinction

Ba Hons, English

Chartership, Public Relations

Assessment of competence in skills and behaviour for ethics, leadership, and strategy in Public Relations leading to Chartered status.