-Plan the Annual Mariachi Extravaganza music festival (which includes 3 national competitions, a concert in a 2,300+ capacity venue, and other events that surround the festival) by implementing a marketing plan, creating event timelines and deadlines, as well as creating a week-long itinerary of events-Oversee the registration process of all competitions which averages more than 1000 musicians every year, and serve as the point of contact for any inquiries -Establish relationships with the local and national Mariachi network to aid in the promotion and production of live Latin music entertainment -Translate and synthesize (to Spanish) talent meetings to coordinate contracts and performance expectations -Coordinate all purchasing contracts including audio and visual production, merchandising, and marketing materials -Serve as the Event Manager for the Mariachi Extravaganza, overseeing and delegating over 30 team members/volunteers to ensure efficient and smooth festival operations -Curate the mariachimusic.com newsletter using Constant Contact to keep mariachi community up to date on upcoming events as well as generate leads for said campaign-Oversee the programming of all content for social media platforms and YouTube for mariachimusic.com -Monitor and modify mariachimusic.com website layout and design, add new pages, and create new menus using WordPress -Write and send press releases via email or PR Newswire, and post articles and blogs about latin music entertainment for mariachimusic.com-Coordinate with local media for TV appearances to promote upcoming events-Craft detailed sponsorship proposals for local and national businesses looking to benefit from a hispanic dominant market-Provide sponsors with event reports that outline the completion of benefits as specified in contracts

-Oversaw daily operations to ensure quality food, service, and remarkable experiences for any guest hosted in the venue-Provided corporate office with daily reports detailing sales, labor, and shift details-Created detailed plans for concerts to ensure quality service for the 2,999-people capacity venue-Scheduled staff to cover daily operations, special events, and concerts assuring labor costs stayed within company guidelines-Counted inventory daily to determine purchases assuring food costs stayed within company guidelines-Filled out the daily food production sheets using a forecasted sales report to maintain enough prepped product for service and avoid excess waste-Interacted with guests to ensure food quality was up to standard, restaurant atmosphere was appropriate, and created remarkable experiences that led to positive reviews online

-Served as the project manager for UTSA Underground (Multi genre music festival with 4 stages, 20+ musical acts, 20+ visual artists, vendors, with average attendance of 1,500 yearly) by setting event timelines and deadlines, implementing a marketing plan, and creating an itinerary of events-Outlined and delegated a social media marketing plan to target collegiate students in San Antonio and obtain festival RSVPs -Wrote and sent press releases via email to local and campus media -Coordinated all purchasing contracts including audio and visual production, merchandising, and marketing materials -Performed market research in order to book talent suited for a collegiate audience-Served as the Event Manager for UTSA Underground, overseeing and delegating over 50 team members/volunteers to ensure efficient and smooth festival operations

-Assisted the Music Marketing director with a study that mapped the spread of the music industry in San Antonio, Texas by documenting the location and business descriptions of any music related businesses in the city and designed dedicated databases for each -Served as the assistant event manager to Music Biz Day (a music business conference in San Antonio) and oversaw schedule execution, registration, and staff operations-Developed and executed a social media plan that included weekly posts across platforms (Facebook, Instagram) to yield registrations to Music Biz Day-Assisted program director by crafting press releases, proofing articles, scheduling appointments and work related affairs