Associate Manager
Current-Plan the Annual Mariachi Extravaganza music festival (which includes 3 national competitions, a concert in a 2,300+ capacity venue, and other events that surround the festival) by implementing a marketing plan, creating event timelines and deadlines, as well as creating a week-long itinerary of events-Oversee the registration process of all competitions which averages more than 1000 musicians every year, and serve as the point of contact for any inquiries -Establish relationships with the local and national Mariachi network to aid in the promotion and production of live Latin music entertainment -Translate and synthesize (to Spanish) talent meetings to coordinate contracts and performance expectations -Coordinate all purchasing contracts including audio and visual production, merchandising, and marketing materials -Serve as the Event Manager for the Mariachi Extravaganza, overseeing and delegating over 30 team members/volunteers to ensure efficient and smooth festival operations -Curate the mariachimusic.com newsletter using Constant Contact to keep mariachi community up to date on upcoming events as well as generate leads for said campaign-Oversee the programming of all content for social media platforms and YouTube for mariachimusic.com -Monitor and modify mariachimusic.com website layout and design, add new pages, and create new menus using WordPress -Write and send press releases via email or PR Newswire, and post articles and blogs about latin music entertainment for mariachimusic.com-Coordinate with local media for TV appearances to promote upcoming events-Craft detailed sponsorship proposals for local and national businesses looking to benefit from a hispanic dominant market-Provide sponsors with event reports that outline the completion of benefits as specified in contracts