Performance Marketing Lead
Fightclub
Who is Leo Nobu? Overview
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Leo Nobu is listed as Performance Marketing Lead at FIGHTCLUB, based in Ghent, Flemish Region, Belgium. AeroLeads shows a matched LinkedIn profile for Leo Nobu.
Leo Nobu previously worked as Senior Growth Marketer - Content Squad Lead at Upthrust and Growth Architect (Marketing Strategist) | Senior Growth Marketer at Upthrust | Growth Marketing & Digital Product Studio. Leo Nobu holds Online Program, Leading Digital Transformation | Santander Scholarship from Mit Professional Education.
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FIGHTCLUB
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Profile bio
About Leo Nobu
Hi 👋🏻 my name is Leo and I’m a Growth Architect at Upthrust. So who is Upthrust? We are a team of ambitious digital marketers on our way to #worlddomination. Our digital experts support our clients in-house in their digital teams. Our growth marketers accelerate our clients' digital growth. And our digital studio creates the best digital products for our clients. What makes us unique? We are NOT an agency. We integrate into the teams of our clients and share our knowledge with them. This enables us to create a way bigger impact than any agency. Do you want to become part of our team? Email your resume and motivation letter to leo.dos.santos@upthrust.eu We are hiring: Online Marketers, Digital Marketers, SEA Experts, Social Advertising Specialists, Growth Marketers, Performance Marketers, E-Commerce Specialists, Marketing Automation Experts, UX/UI Designers, and Front-End Developers. ---------------------------------------------------- About me: I am helping clients by implementing growth marketing processes & building high-performing digital products for ambitious SMEs and big corporates.• 📲 Scale Paid Channels (Paid Social, SEA, Display, SEO, Native)• 🚀 Increasing ROI for Paid Campaigns• 💻 Generating High Converting Landing Pages
Listed skills include Adobe After Effects, Wireframing, User Experience, Graphic Design, and 25 others.
Current workplace
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15 roles · 15 years
Leo Nobu work experience
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Senior Growth Marketer - Content Squad Lead
As the Content Squad Lead, I oversee a team of marketers creating high-performing content using neuromarketing principles and direct response marketing techniques.Core Responsibilities:• Lead the development and execution of content strategies to drive growth and engagement. 📊• Utilize neuromarketing insights to craft compelling and persuasive content. 🧠💬• Oversee the technical implementation of marketing experiments and initiatives. 🛠️• Collaborate with internal teams and occasionally engage with clients for advanced technical discussions. 🤝• Step into critical projects or initiatives to provide innovative solutions and strategic direction. 🌟Team Collaboration & Coaching:• Provide coaching and mentorship to squad members, fostering their professional growth. 👥🚀• Continuously explore and test new strategies to maintain a leading edge in growth initiatives. 🔍🆕
Growth Architect (Marketing Strategist) | Senior Growth Marketer
I serve as the technical authority within my squad, guiding the implementation of strategies to accelerate growth and create marketing training.🔍 Core Responsibilities:🧠 Lead the technical decision-making process for implementing experiments.🤝 Collaborate closely with internal teams while occasionally liaising with clients for more technical discussions.🎯 Step in to key projects or initiatives where initial traction is lacking, bringing a fresh perspective and innovative solutions.👥 Team Collaboration & Coaching:🚀 Provide coaching and mentorship to squad members, enriching their professional development.🛠 Continuously explore and test new innovative strategies to keep us at the forefront of growth initiatives.
Senior Growth Marketer
UPTHRUST.EU | Award-Winning Global Digital Growth OfficeUpthrust is a global digital business acceleration office. We implement growth marketing processes & build high-performing digital products for ambitious SMEs and big corporates.• 📲 Scale Paid & Organic Channels (Paid Social, SEA, Display, SEO)• 🚀 Creating & Defining Growth Experiments • 🛠️ Integration with more than 120 tools (HubSpot, Salesforce, Databox, Mailchimp, etc.) • 💻 Landing Pages & Data Analytics Want to go for hyper-growth? Let's get in touch ☞ leo.dos.santos@upthrust.eu
May 2022 - Jan 2023
Payperclick Specialist
Monks Media Marketing
PayPerClick Specialist with extensive experience in creating and managing winning ad campaigns. Best-performing campaigns with an average ROI of 90%-110%.Working on channels like Meta, Google Ads, Pinterest, Tiktok, Outbrain, Taboola & Snapchat.
Jan 2021 - Nov 2021
Performance Marketing Specialist
Creating engaging creatives in multiple formats, while managing campaigns with an average ROI of 80%-90%.
Jan 2021 - Jun 2021
Social Media Manager
Travel Bum Productions
Responsible for developing the company’s social media strategy with organic content, generating leads and conversions. Also responsible for recording content for YouTube by operating video and audio gear.
Mar 2019 - Sep 2020
Performance Marketing Specialist
Guiding clients on exponentially scaling their website conversions and paid ads campaigns using neuromarketing principles like emotional triggers and social proof, combined with UX design, data-driven decisions, and automation.
Jan 2019 - Sep 2020
Art Director
Creating digital marketing strategies capable of generating leads and conversions through all the company's channels.
Jan 2017 - Nov 2018
Visual Designer
Responsible for creating graphic assets, websites, events scenography, social media posts, digital magazines, and email marketing.
Jul 2016 - Dec 2016
User Interface Designer
Responsible for developing the Fine Arts Studio Program online portfolio.
May 2015 - Aug 2015
Scholarship Holder
Jul 2014 - Aug 2015
Search Engine Optimization Analyst
Nov 2013 - Feb 2014
Research Fellow
Pet - Design
Design and Art History researcher, having three articles published at UNICAMP, UFPR andP&D Design. Also, responsible for events organisation and lectures to the academic community.
2012 - 2014
~2 yrs
Scholarship Holder
Feb 2011 - Nov 2013
4 education records
Leo Nobu education
Online Program, Leading Digital Transformation | Santander Scholarship
Postgraduate Degree, Direction Of Art In Communication
Bachelor’S Degree, Industrial And Product Design
Instituto Federal De Educação, Ciência E Tecnologia De Santa Catarina - Ifsc
Bachelor'S Degree, Fine/Studio Arts, General
Centennial College
FAQ
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Quick answers generated from the profile data available on this page.
What company does Leo Nobu work for?
Leo Nobu works for FIGHTCLUB.
What is Leo Nobu's role at FIGHTCLUB?
Leo Nobu is listed as Performance Marketing Lead at FIGHTCLUB.
Where is Leo Nobu based?
Leo Nobu is based in Ghent, Flemish Region, Belgium while working with FIGHTCLUB.
What companies has Leo Nobu worked for?
Leo Nobu has worked for Fightclub, Upthrust, Upthrust | Growth Marketing & Digital Product Studio, Monks Media Marketing, and Borderless Company.
How can I contact Leo Nobu?
You can use AeroLeads to view verified contact signals for Leo Nobu at FIGHTCLUB, including work email, phone, and LinkedIn data when available.
What schools did Leo Nobu attend?
Leo Nobu holds Online Program, Leading Digital Transformation | Santander Scholarship from Mit Professional Education.
What skills is Leo Nobu known for?
Leo Nobu is listed with skills including Adobe After Effects, Wireframing, User Experience, Graphic Design, Animation, Web Design, Content Marketing, and Video Editing.
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