Adhered to the Private Label brand refresh guidelines with meticulous attention to detail and consistency, delivering flawless packaging mechanicals to pre-press and print vendors for all in-house home organization product lines and exclusive collections. Responsible for asset creation to support new store Grand Opening campaigns, producing mechanicals in all formats for digital marketing materials, out-of-home advertisements, in-store displays, and building signage.

Developed extensive global creative strategies and brand vision, created corporate style guides, and set visual standards across advertising, social media, PR platforms, and YouTube channels, boasting 1.3 million subscribers, for the world’s first online marketplace specializing in the sales of 2,500 educational products in 80+ languages. Conducted global vendor sourcing efforts for top-tier educational language products and recruited over 150 sellers internationally to join the marketplace. Collaborated with the Modern Languages department at UT Arlington to create a distinctive internship opportunity for 7-8 student rotations over four semesters focused on creativity, visual identity, product research, outreach, negotiation, and onboarding prospective vendors for integration within the marketplace platform.

Executed seasonal global ad campaigns for watch product launches across all channels, encompassing print and media, for Emporio Armani, Armani Exchange, and Diesel luxury brands. Developed cropping guide layouts essential for maintaining consistency, brand recognition and ensuring visual and verbal elements align with their positioning and image, characterized by turn-key deadlines.

Entrepreneurial professional dedicated to crafting compelling visual identity solutions and brand strategies, tailored for small businesses, focusing on driving sales growth, formulating effective digital marketing strategies, and fostering customer engagement initiatives. Clients included: Moda Fabrics, Lindsie Bergevin Studios, Charm Patterns, Mosaic Prosthetics, Aunt Cookie, Olde Town Candy Co. and many more.

Reported directly to VP of Creative, overseeing all production aspects, including traffic coordination, prepress, printing and contract labor. Exceptional leadership skills were demonstrated as the team liaison, closely collaborating with all departments to gather job assets, schedule resources, establish project timelines and secure artwork approvals. Additionally, managed the Private Label Program by collaborating with Merchandising Buyers and Art Directors on product styling, photography, color correction while ensuring packaging mechanicals met brand standards across all home organization product collections. As the Traffic Manager, improved operational efficiency by developing a new online workflow management system known as Workgroups DaVinci (formerly Virtual Ticket). This innovative solution was meticulously crafted to elevate project prioritization, ensure punctual delivery on critical deadlines, and amplify overall productivity, resulting in the successful execution of over 2,500 creative projects each year.

Spearheaded dynamic creative initiatives for nationwide tour advertising campaigns, designing compelling newspaper and magazine ads, engaging online banners, impactful signage, and compelling promotional materials for 130 Live Stage Shows across 75+ cities annually.

Creative Services Manager (2004-2006) • Production Manager (2000-2004) • Senior Production Artist (1997-2000)Directed studio workflow for top preschool entertainment company, managing print collateral production for renowned brands like Barney the Dinosaur, Bob the Builder, Jim Henson, and Thomas & Friends across TV, stage shows, DVDs, and consumer products. Handled traffic, prepress, printing, color correction, approvals, vendor relations, contract labor, and trade show booth production. Maintained characters color standards to preserve HIT’s brand integrity.

Revitalized the branding identity of airline industry events through the creation of eye-catching stationery, promotional materials, brochures, invitations, and event collateral. Efficiently coordinated production timelines for four publications while designing engaging monthly newsletters to drive audience engagement.

Developed captivating character designs and illustrations tailored for watch and accessory lines, catering to private label enthusiasts. Clients included Disney Stores, Disney Theme Parks, Warner Brothers, and Relic lifestyle brands. Designed specialty packaging, promotional materials, and marketing collateral, seamlessly guiding projects from conceptualization to production.