Leonor L. Email and Phone Number

As a Digital Media Specialist at Entain Australia & New Zealand, I specialize in driving impactful content digital strategies across key channels for our primary brands: Ladbrokes, Neds, and TAB NZ.My focus lies in enhance brand visibility and nurturing a dedicated and loyal audience base that fosters brand advocacy and ensures sustained top-of-mind awareness within our industry.Responsibilities:- Content Amplification Strategy & Management: Strategically execute content amplification strategies to drive reach, engagement and brand exposure across key digital channels including Youtube, Facebook, Instagram, TikTok and Twitter.- Test and Learn Approach: Implement a robust test-and-learn methodology across campaigns, creative assets, ad sets and spend to continuously optimize performance marketing effectiveness.- Campaign Planning and Reporting: Develop comprehensive campaign plans and detailed reports, setting specific objectives, analyzing results, deriving insights, and providing actionable recommendations and opportunities for innovation.- Budget Management: Efficiently manage digital media channel budgets to ensure optimal allocation of resources.

As the Head of Digital Media at Dental Engine Australia, I coordinated the strategic direction of digital initiatives focused on lead generation, conversion optimization, and revenue growth for dental practice owner clients.Responsibilities:- Coordinated the implementation of comprehensive paid social strategies across Google Ads, Facebook, and Instagram platforms.- Directed the design and optimization of high-converting landing pages, prioritizing quality leads while minimizing non-essential inquiries to maximize conversion rates.- Managed the execution of client lead management through advanced appointment automation tools, including phone connect, voicemail drops, emails, and SMS.- Oversaw reputation and lead management efforts, maintaining consistent unified messaging strategies across all digital channels.

As a former Freelance Digital Media Specialist, I specialized in driving growth and profitability for small businesses across diverse industries.Responsibilities:- Executed tailored digital marketing strategies to enhance brand visibility, drive sales, and generate leads across media platforms like Meta and Google.- Developed and optimized Google Ads campaigns to maximize ROI and achieve business objectives.- Designed and built high-converting landing pages that prioritized lead quality and increased conversion rates.- Implemented advanced lead management systems, sms and email automations via GHL CRM to nurture leads and increase conversion rates..- Managed online reputation and maintained unified messaging across digital platformsKey Achievements:- Successfully increased sales and lead generation for numerous small businesses across different sectors.- Improved Google Ads performance, resulting in substantial revenue growth and high return on ad spend (ROAS).- Achieved significant conversion rate improvements through rigorous testing and optimization of campaigns, creative assets, ad sets, and landing pages.- Managed substantial ad budgets effectively, delivering consistent ROI and exceeding client expectations in competitive markets.

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