• Led the development and execution of the Marketing strategy plan for the Private Customers segment, ensuring alignment with commercial objectives through close collaboration with the commercial and technical teams.• Strengthened a unified value proposition across the customer journey, pinpointing triggers for cross-sell and upsell opportunities• Led the launch of new products and partnered with a major healthcare organization, strengthening our position in the industry

• Implemented, managed and optimized digital campaigns - Google Ads and Facebook Ads - for the brands Tranquilidade and LOGO (e.g.: budgets, keywords, copy, images, audiences, strategies...);•Generated comprehensive reports to track and communicate results (Monthly report of LOGO campaigns)

•Organized client orders and actively participated in client briefings for the creative department, contributing to seamless project execution during my summer internship•Played a key role in managing social media networks, significantly improving brand visibility, engagemen