Leonora B Email & Phone Number

• Designing custom event decor for clients and celebrities that involve personal, hand drawn elements to help make their events unique and memorable. Items include:invitations, menus, table numbers, welcome signs, place cards, banners, drink stirrers, napkins, custom portraits, and other personalized items. • Creating trendy home decor wall art and working with big box retailers to have my designssold in their retail stores nationwide including West Elm, Macy's, TJ Maxx, Homegoods, Homesense, Wayfair.com and Marshalls.• Adapting to clients’ needs by thinking outside of the box and creating my art on multiple mediums, surfaces, and applications including but not limited to: t-shirts, ice cream carts, banners, stickers, and anything else that the client wants to leave their mark on. Creating brand identities for clients and guiding them in a direction that best fits their needs and showcasing their brand’s individual personality in a creative and unique way.View my designs below:YellowHeartArt.comYellowHeartArt.com/shopYellowHeartArt.com/design-samplesYellowHeartArt.com/wedding-and-event-portfolio

•Illustrated & designed custom artwork for a variety of products including: notebooks, stickers, washi, pen barrels, purses, journal covers, specialty mugs, glass water bottles, journal bags and innovative packaging.• Created original illustrations, patterns and typography designs and prepared these files using specific production specs based on manufacturers requirements. •Increased subscription box sales by 48% by elevating the overall user experience of the product. The strategy for these subscription boxes included: designing art that was more on trend and cohesive, curating products that were more luxurious, creating original products that were more unique and on brand and using higher quality materials.•Developed a best selling premium faux leather collection by working with the technical designers to create one of a kind hand bags, carry-all pouches, pen sleeves and journal covers.•Strategized the brand’s product collections which led to 126% growth in sales.•Built and managed an Art Department from 2 to 5 people & developed a workflow strategy that increased project capacity by 65%.•Take-charge problem-solving skills. I recognize no obstacle and use my unique way of thinking to solve every puzzle.•Nurturing & fostering an environment where my creative team could come to me with any problems or concerns and we would immediately work together to find a fixable solution.•Inspired & led a creative team of graphic designers and technical designers. Assigning responsibilities to the team and making sure the vision is executed properly & remains cohesive and on brand.•Managed the artwork approval process by viewing over pieces digitally & by reviewing items in person by receiving pre-production samples from our manufacturers.•Led my team on creating the aesthetic of various projects and products. Oversaw the big picture and overall vision of the product and saw the project through the phases of production, edits, problem solving and final execution.

Creating graphics for sponsor blog posts by combining client’s branding with trendy design elements using Illustrator and Photoshop. Designing custom paper good items such as wedding favor tags, wedding stationery, and party decor. Working on multiple projects at once while maintaining the Green Wedding Shoes brand aesthetic under the owner’s directive and input.