Co-Founder of Nubalis, a consulting firm specialized in scaling digital businesses.We advise startups, scales ups, VCs or innovation departments to grow their companies.We help our clients solve the challenges that are common to all technology businesses in their different stages of growth.

Growth advisor for Ribbon, a headhunting firm that connects talent, technology, companies and corporate social responsability

Guest teacher/speaker: how to scale digital business, challenges and new ways of working in hyper growth companies

Eight years at Cabify, a mobility scale-up, helping the company scale to achieve $900M in 2023. For the last six years, I held the role of VP of Global Growth, creating and leading the Growth department, responsible for both B2C and B2B. Main responsibilities: - Direct report to Chief of Ride Hailing- Lead a team of 50+ marketers and business analysts- Lead a team of 100+ indirectly (growth and sales local teams) - Responsible for Brand, CRM and Digital Marketing - Responsible for bussines strategy- Responsible for global sales- Scale growth initiatives to all Cabify regions- Deep dive in data to uncover key business insights and opportunities for growth- Develop and measure the success of new growth tactics- Global budget tracking- Responsible for performance against key top-line growth KPIs- Support local teams to execute actions and processes to deliver users’ value proposition- Work closely with stakeholders across the organization - including local teams, Tech, Data Science, Legal, and more.

Co-founder of Localing, a mobile app for the leisure. Localing is a leisure marketplace which aims to integrate tradional and sharing economy. As milestones we have been selected for several top startups events in Spain (Zinc Shower, Smart City Expo World congress)http://localing.es/

During my years in Accenture I had the chance to become one of the Top Consultants on Digital Transformation. I have worked for tier 1 telcos and utilities but I have also experience in the public sector and developing strategic plans proposals for retailers. I have led teams up to seven people developing the following areas of expertise:Strategic planning: competitive analysis, market research, opportunity identification and quantification helping to launch the global digital division of a Tier 1 telecommunication company in SpainNew product launch strategy in European & Latam countries for m2m, IoT product & services for both, B2B & B2C segments: marketing plans, commercial strategy, etcStrategy definition to commercialize digital services worldwide developing a global partners channel to sell products worldwideGlobal Support in sales & presales deals for multinational companies accounting for a Full Contract Value up to 200 M€. Sales capabilities transfer to operational businesses. Revenues assurance governance model design and execution plan successfully deliveredCollaboration in "Thought Leadership" and market studies for digital services (m2m, IoT, video, etc)Accenture account management support of tier 1 telco company: strategic and commercial plan definitionDefinition and implementation of omni-channel strategy projects that led to a 20% cost reduction and 15% sales increaseGo to market strategy and customer loyalty strategy definition for residential segment helping to launch new integrated tariffs (data&voice) of a tier 1 telco company

I worked as an analyst at Accenture, performing several tasks in different IT areas. I led a team of 5 people to implement a CRM for a tier 1 telco company.Responsabilities:Requirements definition for new product launchCRM functional and technical design, development and deployment in 5 countriesOnly analyst that achieved transfer from IT to Strategy in 2007

In this position I supported the project management office for IT projects analyzing among others, costs and strategic fit for the company to prioritize IT projects.