Leonor Graça Moura Email and Phone Number
Leonor Graça Moura personal email
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Hi, I'm Leonor!I'm a Design Consultant with over a decade of expertise in UX Design, Design Thinking, Service Design, and UX Research, focused on transforming user experiences across industries such as Banking, Energy, Insurance, Aerospace, Fintech, Education, Healthcare, Shipping, and Government. I'm passionate about understanding complex human behaviour and navigating complex systems, while guiding teams to create solutions that drive both customer satisfaction and business success.🔍 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 I lead design teams and initiatives that align user needs with business objectives, ensuring impactful digital products and services. With a strong foundation in User-Centered Design, I conduct workshops and develop UX roadmaps in collaboration with executives, balancing innovative thinking with practical application. My hands-on approach includes user research, design strategy, and systems thinking, driving solutions that address immediate needs while considering long-term impacts.✏️ 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 USER-CENTERED DESIGN & UX RESEARCHI apply rigorous research methodologies to inform design, usability, and functionality, ensuring every solution addresses real user needs.DESIGN STRATEGY & SYSTEMS THINKINGI take a systemic approach to problem-solving, guiding teams and clients through complex challenges using systems mapping and ecosystem analysis to achieve holistic, sustainable solutions.END-TO-END DESIGN EXECUTIONFrom concept to prototype, I oversee the design process, collaborating with development teams to maintain alignment and ensure successful execution.MENTORSHIP & LEADERSHIPI mentor designers, conduct design reviews, and foster a collaborative, growth-oriented environment to maintain quality and innovation across projects. 🚀 𝐇𝐨𝐰 𝐈 𝐀𝐝𝐝 𝐕𝐚𝐥𝐮𝐞 → Conduct Design Thinking workshops to co-create strategies with executive stakeholders, building actionable roadmaps→ Leverage Systems Thinking to align design solutions with long-term organizational goals and interdependencies→ Act as a strategic design advisor, guiding clients and leadership in adopting innovative, user-centered solutions to address complex challenges→Lead hands-on design, from low-fidelity wireframes to high-fidelity prototypes, ensuring cohesive experiences across project stages→ Communicate design vision and rationale effectively across teams, fostering shared understanding and alignment around objectives+351 934 262 388leonorgracamoura.design@gmail.comwww.she-academy.netFor more content:www.medium.com/@leonorgracamoura.design
Kantar
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- kantar.com
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- 26119
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Senior Strategic Ux And Service DesignerKantarLisbon, Portugal
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Systems Thinking & Systemic Design EducatorThestarter - Cursos Avançados De Ux Design Apr 2024 - PresentLisbon, PortugalIn this course, we explore what complexity is, why we sometimes struggle to deal with it, and how a systemic perspective can help us understand and navigate projects in complex ecosystems. Students learn about feedback loops, how to map complex systems, what system archetypes are, and how to apply systemic thinking to product and service innovation projects.This course will make anyone a holistic thinker — someone capable of holding multiple viewpoints simultaneously, navigating the inherent ambiguity of an increasingly unpredictable world, and embracing complexity in design creatively and effectively. -
Systems Thinking & Innovation Consultant | Executive CoachThe Systemic Human Experience Oct 2022 - PresentLisbon, PortugalAt The Systemic Human Experience, we empower innovators, leaders, and changemakers to navigate the non-linear world with confidence. We teach our clients to decode complexity, uncover hidden patterns, and design solutions that create meaningful impact. Whether they are thinking ecosystems or human connections, our practical tools and systems-thinking approach equips designers, innovators and educators to lead with purpose in an interconnected world.www.she-academy.net -
Service Design ConsultantAlto Comissariado Para As Migrações Mar 2023 - Apr 2024Recognizing the growing needs of diverse migrant profiles and the importance of their integration in Portugal, the ACM adopted a creative approach to the creation of new Municipal Plans for Migrant Integration. As the Service Design lead at the ACM, I worked collaboratively with various teams (technical, academic, migrant representatives) in strategizing and facilitating workshops (discovery, definition, development) across different phases of the project. This project involved an initial phase of internal diagnosis and feasibility assessment, followed by co-creation workshops and a national public consultation, aiming to ensure the inclusion of diverse perspectives in the creation of plans grounded in multiple viewpoints and the needs of various stakeholders. -
Founder And Strategic Design ConsultantComplexytree Jan 2022 - Jul 2023Lisbon, PortugalComplexytree, empowers individuals and organizations dedicated to sustainable change by providing expert navigation through complexity. Our comprehensive services include Systemic Design, Service Design, Design Thinking, UX/CX Research, Strategy, Innovation, and Data Visualization, facilitating informed decision-making and impactful outcomes. -
Expert Ux Research ConsultantMarcura Apr 2022 - Mar 2023Dubai, United Arab EmiratesThe maritime transport ecosystem is highly complex, as 90% of all global trade is handled by this industry, providing critical energy, food, and essential raw materials to 7 billion people. This immense responsibility falls upon several hundred thousand professionals who are burdened by unnecessary process frictions and bureaucratic difficulties that should be straightforward transactions. As a consultant at Marcura, I conducted research with my team on industry processes and operations, and planned, organized, and conducted workshops with different key stakeholders, representing all central nodes of the ecosystem (CEOs, shipowners, charterers, ship captains, shipping agents, insurance agents, suppliers, operations directors, and port agents). As the leader of User Experience Research, I conducted UX activities for the digital service PortLog and additionally conducted research with my team and co-created ideation and prototype validation workshops for the launch of the B2B platform Claimshub, a SaaS that allows clients to manage maritime shipping claims online. I also created the process for linking all company services and creating service blueprints. -
Strategic Design ConsultantIntosai Development Initiative (Idi) May 2021 - Apr 2022 -
Service Designer | Ux Researcher | Data Visualization ExpertBliss Applications Mar 2021 - Mar 2022I worked as a Service Designer and UX Researcher on two key projects for Millennium BCP. Firstly, I led the design of user flows and information architecture for the digital account opening service with mobile key, eliminating the need to visit a branch, while integrating all constraints (compliance, governance). Secondly, as project manager and UX Researcher in the team launching Millennium BCP's new institutional website, I engaged stakeholders from all directions (individuals, private, companies, institutional) in discovery and ideation sessions, strategic planning, and execution of all UX activities (individual interviews, focus groups, concept validation, brand personality) with clients across various age groups (18-70); mapping (Information Architecture) of all areas of the site (cards, loans, insurance, savings, etc.), and creating a graphic standards manual to ensure the integrity of the experience across all digital platforms...I also worked as a Service Designer in mapping the ecosystem of digital products at Galp and in developing the electric mobility (EV) service through the App and integration with Mundo Galp. As part of the strategic design team, we conducted collaborative sessions with different stakeholders (Galp, EV early adopters, Uber drivers, UV car fleet managers), mapped various user constraints of EV versus traditional cars, and obtained sufficient data for strategic definition and implementation of the new service...Additionally, I led the strategic design team in the research and information architecture phase for the launch of the Just in Case (Fidelidade Seguros) product. We conducted extensive comparative analyses of similar digital products and engaged different stakeholders in decision-making regarding the product launch platform, as well as user experience across different channels. -
Data Visualization DesignerSwash Oct 2021 - Jan 2022Helping Swash’s new tokenized ecosystem to empower everyday internet users and unlocking the next generation of Web 3 innovators. -
Ux Researcher & Strategic PartnerLunner Data Design Dec 2019 - Jan 2022AnywhereAs the founder of a boutique consultancy specializing in Design Thinking and Strategy, I specialize in demystifying complexity for my clients. My mission is to visually map intricate landscapes, enabling clear navigation and insightful decision-making.Through a dynamic blend of in-depth research and collaborative workshops, I partner with clients to distill diverse datasets into actionable insights and strategic direction. Together, we transform user perspectives and market opportunities into pioneering concepts, services, and solutions.I plan and lead multiple design activities within cross-functional teams, ensuring alignment and momentum throughout the creative process. Additionally, I curate and facilitate engaging workshops and co-creation sessions, fostering innovation and driving tangible outcomes.
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Data Visualization InstructorFlag Nov 2017 - Sep 2018Lisbon Area, PortugalDedicated to fostering an environment of exploration and growth, I guided students to unlock their unique potential by navigating the intricacies of data, comprehending its nuances, and crafting compelling visual narratives.Through hands-on instruction and mentorship, I empowered learners to master the art of transforming raw data into impactful visual representations. By instilling a deep understanding of data principles and techniques, I equipped students with the skills to develop sophisticated visual systems that seamlessly translate complex information into captivating forms.Students unlocked the power of data visualization as a powerful tool for communication, insight, and innovation, inspiring them to reach new heights of creativity and proficiency as designers. -
Head Of Design & Data VisualizationScience Office, Ltd Jan 2016 - Sep 2018In my role as Head of Design, I was part of seamless collaborations with esteemed technical teams hailing from prestigious institutions such as the European Space Agency (ESA), the Europlanet Society, and the German Aerospace Center, among others. With a keen eye for detail and a passion for storytelling, I steered a myriad of cross-media projects to fruition, deftly navigating the intersection of science and visual expression.Harnessing the power of data visualization and infographics, I crafted engaging narratives that transcended traditional boundaries, captivating not only the scientific community but also the broader "general audience." By marrying scientific rigor with artistic finesse, we created a new era of science communication that resonated with audiences far and wide.In addition to my design leadership, I spearheaded research initiatives and curated scientific reports to underpin educational videos, leveraging my expertise to distill complex concepts into accessible and compelling visual narratives.With each project, I remained steadfast in my commitment to bridging the gap between science and society, inspiring curiosity, fostering understanding, and igniting a passion for exploration in audiences around the globe. -
Ux / Ui DesignerMemória Visual Apr 2014 - Nov 2015In my role as a UX/UI Designer, I served as a bridge between engineering and design teams, collaborating seamlessly to craft interactive applications that seamlessly merged practical functionality with exceptional user experiences.One of my contributions was to the Anesthesia Basic Support app, a transformative tool designed to enhance the daily workflows of doctors at the renowned Portuguese Oncology Institute (IPO). I spearheaded the development of intuitive wireframes and prototypes, meticulously refining each element to ensure a seamless and intuitive user journey.By leveraging a user-centric approach, my tem delved deep into understanding the unique needs and pain points of medical professionals, translating these insights into design solutions that not only met practical requirements but also resonated with users on a profound level.Throughout the development process, I remained committed to fostering collaboration and communication across interdisciplinary teams, ensuring that every aspect of the application was meticulously crafted to deliver the best possible experience for end-users. -
Ux/ Ui Designer | Project ManagerLisbonlabs Aug 2011 - Feb 2014As an experienced educational app designer, I've led the creation of standout titles like Little Bee’s ABC, Math Superheroes, and What Why How, all earning prominent features and strong sales in the App Store.My role encompassed structured project management, orchestrating graphics, animation, and sound to create seamless and engaging user experiences.From inception to launch, I planned and executed each phase, ensuring a cohesive integration of all elements. These apps not only captivated users but also facilitated meaningful learning experiences, whether teaching language fundamentals or sparking curiosity about the world.Through innovation and strategic insight, I navigated the complexities of app development to leave a lasting mark in digital education, inspiring, educating, and delighting users of all ages.Actively participated in the project’s definitions, general management and lifecycle development while collaborating with other designers, engineers and product managers to find solutions that improved user experience.Created prototypes and performed user testing to guide each iteration of the Design. -
Junior DesignerSanta Comunicação Aug 2010 - Mar 2011During my internship as a Graphic Designer and Illustrator, I immersed myself in the advertising industry while actively contributing to projects for esteemed clients including FNAC, BES, and TMN. Embracing the opportunity to learn and grow, I honed my skills in visual communication and artistic expression, gaining valuable insights into the dynamic world of advertising.With each project, I embraced the challenge of translating client visions into compelling visual narratives, leveraging my creativity and technical proficiency to deliver impactful designs. From concept ideation to final execution, I embraced every opportunity to expand my knowledge and refine my craft, leaving a lasting impression on both clients and colleagues alike.
Leonor Graça Moura Skills
Leonor Graça Moura Education Details
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Thinking Complexity -
Introduction To Systems Mapping -
Communication Design -
Deutsche Schule Porto / Colégio Alemão Do Porto
Frequently Asked Questions about Leonor Graça Moura
What company does Leonor Graça Moura work for?
Leonor Graça Moura works for Kantar
What is Leonor Graça Moura's role at the current company?
Leonor Graça Moura's current role is Senior Strategic UX and Service Designer.
What is Leonor Graça Moura's email address?
Leonor Graça Moura's email address is le****@****ail.com
What schools did Leonor Graça Moura attend?
Leonor Graça Moura attended Faculdade De Ciências Humanas - Universidade Católica Portuguesa, Tbs Education, The Unschool Of Disruptive Design, Escola Superior De Artes E Design, Deutsche Schule Porto / Colégio Alemão Do Porto.
What are some of Leonor Graça Moura's interests?
Leonor Graça Moura has interest in Cooking, Travelling, Yoga, Illustration, Painting, Taekwondo, Graphic Design.
What skills is Leonor Graça Moura known for?
Leonor Graça Moura has skills like Photoshop, Illustrator, Indesign, Fontlab, After Effects, Dreamweaver, Illustration, Drawing, Graphic Design, User Interface Design, Logo Design, Art Direction.
Who are Leonor Graça Moura's colleagues?
Leonor Graça Moura's colleagues are Devki Sharma, Majba Ahamad, Tebogo Nkuna, Gnanasruthi Perumala, Ashley Castro, Nathalie Dumontel-Moinet, Tyler Ball.
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