Miguel Angel P. Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

• Go to Market lead and implementation of IPMS process in the region (Mexico, CAC & ANDEAN).• Dispose the definition, monitoring and problem solving of product strategy and action plans along with the leaders of related areas.• Head of the BI area in charge of the analysis, follow up and reporting of products performance and market trends.• In charge of Mexico's COOP reserves management & budget allocation, and promotions plan definition, follow up and update.• Responsible for Mexico's FF management, weekly efficiency tracking and performance evaluation.• Definition and coordination of Trade Marketing action plans.

Mexico City, Mexico

• Head of analysis and reporting of point of sales and market information of mobile phones, tablets and wearables categories.• Prepare and discussed reports with Retail Director to identify channel opportunities and define action plans.• Development and update of POS Mapping and field force performance evaluation to plan and coordinate improvement actions at the point of sales.• Creation of the merchandisers team for execution and maintenance of brand presence at POS without FF coverage.• Planning and administration of annual Retail Marketing budget executed by FF Operations, Store Display, Samples Management and Training areas.• Creation and presentation of “ad-hoc” reports requested by HQ directives.• Samples Management Lead: Forecast, internal purchasing process, management and coordination of device deployment for experience tables at the point of sales.

México

• Lead the development of the office in Mexico through the planning of business models, strategies, and commercial operations to ensure the commercialization of the key product (a Qlik based platform for data analysis, BI and market research).• Market Intelligence consultancy and projects management.• Develop data management solutions to optimize Trade Marketing and point of sales business plans.• Collaboration with the top management of the company to develop business goals and planning.• Conducted research to discover new opportunities, market trends and specific needs to craft solutions aligned with project objectives.

México, D.F.

• Key accounts consultant and project leader (LG, adidas, Best Buy, Cooperativa Pascual, Casa Cuervo and IMS).• Coordination and supervision of a systematic nationwide reporting project of sales and market indicators on mobile phone's segment.• Lead the development and execution of diverse qualitative and quantitative research projects for the Pharmaceutical Industry, such as in-depth interviews, focus groups, mystery shopper, surveys, and post-cash interviews for some OTC categories.• Head of nationwide POS audit programs in retailers and dealers, reporting price, distribution, availability, promotion and merchandising information. Over 1,200 POS audited fortnightly.

México, D.F.

• Planning, execution and analysis of strategic actions for retailers, distributors and carrier's POS to stimulate sell-thru and sell-out.• Negotiation, implementation and evaluation of launchings, special exhibitions, promotions and activations at point of sales to improve product performance, brand awareness and customer relations at key channels.• Development and execution coordination of premium accessory bundles, special exhibitors, giveaways and POP materials at strategic retailers.• Management of field force teams at nationwide level (up to 250 promoters during peak season).

México, D.F.

• Project leader for key accounts such as: AVON, Productos Tarragó, Accor Services, Sabori, Mustela, Industrias Cavalier, Roche Syntex and Ferring Pharmaceuticals.• Development, execution and evaluation of PPRR programs and Corporate Communication projects. • Assigned as internal consultant in Productos Tarragó (Barcelona, Spain) for the development of corporate identity manual, institutional video, product brochures, sales materials, fact sheet and the coordination of a footwear industry´s international trade show in Wiesbaden, Germany.• Planning and coordination of communication strategies, events and activities for product launchings, such as Sabori’s Bio and Omega3 lines, the T. Frazier brand from Industrias Cavalier and Mustela’s sunscreens for babies.• Development and execution of media training programs for executives of Roche Syntex and Ferring Pharmaceuticals.

México, D.F.

• Project leader for the Healthcare Division and member of the Corporate Communications area for media training.• Development and execution of Public Relations programs for companies such as: Eli Lilly, Novo Nordisk, Alpura and Pfizer.• Planning and coordination of communication strategies and activities for product launchings, such as Alpura’s Frutal and Vivendi product lines, Eli Lilly’s Cialis and diabetes and hemophilia treatments from Novo Nordisk.

México, D.F.

• Coordination and supervision of field force and promotional programs for key accounts such as: U.S. Meat Export Federation, United Distillers and Vintners, Coors Light, Nestlé and Barilla.• Planning, execution and evaluation of nationwide programs, including promoters, product tastings, mystery shoppers, pollsters and activations, managing teams of +500 persons.• Development and execution of promotional activities at supermarkets, department, price clubs and specialized chain stores at countrywide level.• Management of POP materials and giveaways.

Trade And Shopper Marketing, Marketing, Postgraduate Course

Communication Science, Marketing & Advertising Specialty, Bachelor'S Degree

Education record

Diploma In Negotiation Skills