Leon Serra Email & Phone Number

Santiago, Cl

Roanoke, Virginia, United States

Subtles aims to standardize websites by prioritizing function over form. The site builder allows users to create websites with only essential components, avoiding unnecessary design decisions.Key Responsibilities:• Designed optimized UI components, and client-ready sites for the site builder.• Conducted UI/UX research to determine essential functionalities and improve user experience.• Communicated effectively with developers to guide the implementation of complex interfaces and functional requirements.

Worked as a Product Designer for two online casinos owned by American veterans. I was responsible for designing all digital products, including brand identity and UI/UX design for mobile and web platforms.Key Responsibilities:• Designed the brand identity and UI/UX for mobile and web platforms.• Developed UX writing to engage players and comply with regulations.• Designed the Partner Portal, a monetization and cashout platform for partners and referrals.• Generated AI illustrations

Proposals with AI helps freelancers generate personalized proposals for projects on platforms like Upwork and Freelancer.com using artificial intelligence.Key Responsibilities:• Designed an intuitive user interface and experience for the platform.• Conducted market research to understand freelancer needs and pain points.• Created wireframes and interactive prototypes to refine the user experience.• Developed and refined AI prompts, training the system with successful proposals and best practices.

At Más Ventas, I honed my Inbound Marketing and Negotiation expertise while spearheading motion graphics, content design, and web design projects. I consistently delivered tangible outcomes and optimized budgetary allocations for clients across sectors like Real Estate, Building Management, Healthcare, E-commerce, and Construction.Furthermore, I was at the forefront of implementing strategies encompassing technical SEO, content-driven SEO, E-mail marketing, and web analytics. I diligently tracked KPIs and ensured a profound understanding of our clients' genuine requirements, supplemented by in-depth research to cultivate audiences in their nascent stages.This tenure equipped me to make more informed, data-centric decisions in marketing, backed by a stellar team of Ads specialists and growth hackers.

At the United Nations University, I designed systems tailored to their educational and research needs, including scholarship platforms, content management tools, and evaluation software.Key Responsibilities:• Led the design and implementation of various educational systems.• Managed and collaborated with development team.• Held regular remote consultations with the Tokyo headquarters to ensure alignment and progress.• Designed solutions that allowed departments to operate independently, reducing annual web outsourcing costs by 62%.• Initially focused on the biotechnology domain, but the success of the systems led to their adoptionorganization-wide.• Recognized for significant contributions and commitment upon completing my tenure.