Ignacio Lupión León Email & Phone Number

Zaandam, Nh, Nl

Hilversum, Netherlands

As a Process Coordinator at the Digital Sales Reporting department at Universal Music Group, I am responsible for the following tasks, ensuring attention to detail and a collaborative approach:- Establish and maintain robust communication channels with accounts and business partners globally, ensuring the organisation and timely execution of tasks.- Correspond with sales reporting personnel, demonstrating adaptability to various communication styles and methods.- Acquire and meticulously format sales reports that do not meet UMG’s stringent quality standards.- Complete and verify metadata to ensure precise revenue distribution to artists (ISRC´s, UPC and other relevant data).- Obtain deal memos, digitise contracts, and document processes and changes comprehensively.-Validate sales files and reports, thoroughly reviewing data to ensure compliance with negotiated contract terms.-Automate and refine processes wherever feasible to enhance efficiency and accuracy.

Amsterdam

As a Junior Digital Rights Manager, my responsibilities encompass various tasks within a Content Management System (CMS) for both music and entertainment related clients. These include:- Conducting audits on assets to enhance the overall performance of clients on the YouTube platform.- Resolving ownership conflicts to ensure the accurate attribution of rights and revenue.- Leading projects aimed at maximising revenue opportunities for clients.- Proactively addressing and resolving any conflicts that may arise on the YouTube platform.- Uploading music videos, art tracks, and sound recordings to DSPs.- Generating and delivering comprehensive reports on the performance and status of assets.- Conducting thorough analyses of catalogs and channels for optimisation purposes.- Providing support in catalog and channel analysis to contribute to the development of business proposals for clients.- Provide graphic support for marketing materials for both internal and external awareness of the department (newsletters, storytelling videos...)These responsibilities collectively contribute to the effective management and optimisation of digital rights for our clients in the dynamic landscape of YouTube.

Amsterdam

As a Content Analyst to the Music Works project, my role was pivotal in the creation of a comprehensive global database. This database aimed to bring clarity into the intricate connections between musical compositions, recordings, publishers, and the rightful owners and writers of the music.My specific responsibilities included:- Undertaking editorial tasks to enhance the data quality within the internal global music database.- Navigating through substantial volumes of data to meticulously clean up information and identify any errors or mismatches.- Ensuring that the editorial work conducted contributes significantly to the refinement of the project's machine-learning system.- Conducting extensive research efforts to guarantee the accurate identification of writers and recordings associated with specific compositions.- Researching and analysing music copyright data for various music publishers, rights societies, and others to facilitate precise and comprehensive information to the company stakeholders. These endeavours collectively played a crucial role in advancing the accuracy, reliability, and overall success of the Music Works project in establishing a thorough and interconnected music rights database on a global scale.

Elsbethen, Salzburg, Austria

As an intern for the Global Music Services division at Red Bull, I undertook diverse responsibilities to contribute to the enhancement and functionality of the Red Bull Audio Library. My duties included:Digital Platform Support and Metadata Creation:- Providing assistance in digital platform support activities and contributing to the creation of new metadata for the Red Bull Audio Library.Music Playlist Curation:- Curating and organising music playlists to enrich the content and user experience within the Red Bull Audio Library.Team Support in Analysis and Reporting:- Collaborating with the team to support in the analysis of data and the creation of insightful reports to inform decision-making processes.Marketing Materials Creation for Red Bull Sound Supply:- Playing a key role in the development of marketing materials focused on the promotion of Red Bull Sound Supply.Graphic Design Support:- Providing graphic design support to the Global Music Services department, contributing to the visual elements associated with various initiatives and products.Metadata Review and Track Uploads:- Conducting thorough reviews of metadata and ensuring its accuracy, in addition to uploading tracks to both the Red Bull Audio Library and external streaming services like Audius.Music Tagging:- Engaging in music tagging activities to enhance the organisation and discoverability of content within the Red Bull Audio Library.These diverse responsibilities collectively contributed to the overall success of the Global Music Services department at Red Bull by improving the quality, accessibility, and promotional aspects of the Red Bull Audio Library and related products of the department.

Lisbon

In my role as a Content/Data Analyst at Accenture in Portugal, I played a role in managing, analyzing, and interpreting data for a multinational client. This involved aligning data-related activities with the client's vision, business processes, and policies, all aimed at a central objective - enhancing user experience.My key responsibilities included:Data Management:- Proficiently handling diverse sets of data relevant to the multinational client, ensuring accuracy, completeness, and security.Data Analysis:- Conducting in-depth analysis of data sets to derive meaningful insights that align with the client's strategic objectives and enhance decision-making processes.Data Interpretation:- Interpreting complex data to extract actionable intelligence, translating it into valuable information that supports the client's overarching vision.Alignment with Client's Vision and Processes:- Ensuring that all data-related activities were in harmony with the client's vision, business processes, and policies to facilitate seamless integration and mutual success.User Experience Improvement:- Focusing on the key goal of enhancing user experience by leveraging data insights to make informed decisions that positively impact the end-users.Throughout my almost 3 years of working at Accenture, I consistently applied analytical methodologies and adhered to industry best practices to deliver high-quality data-driven solutions that align with the client's objectives and contribute to the overall success of the projects undertaken.

Málaga Area, Spain

As an intern in the role of Media Planner and Community Manager, I executed a diverse set of responsibilities aimed at optimizing online presence and engagement for clients. My functions included:Social Media Content Creation and Curation:- Developing and curating compelling social media content tailored to the specific needs and preferences of clients.Publication Calendar Management:- Effectively managing publication schedules on various social media platforms for multiple companies, ensuring timely and consistent content delivery.Graphic Design for Social Media:- Engaging in graphic design work to create visually appealing and brand-aligned content for social media channels.Digital Ad Campaign Setup, Management, and Optimisation:- Taking charge of the setup, management, and optimisation of digital advertising campaigns on platforms such as Facebook and Google.AdWords Campaign Execution:- Executing AdWords campaigns to enhance visibility and reach for clients.Assisting in Advertising Proposals and Communication Plans:- Contributing to the preparation of advertising proposals and communication plans for prospective clients, aligning strategies with organisational goals.Report Generation Using Ads Manager Dashboards:- Creating comprehensive reports utilising dashboards such as Facebook Ads Manager and Google Ads Manager to provide insights and track campaign performance.Text Creation and SEO Optimisation:- Crafting impactful texts and optimising content for search engines (SEO), incorporating strategic use of keywords for improved online visibility.Close Contact with Clients:- Providing attentive and responsive customer service to address client queries and ensure satisfaction.These responsibilities contributed to the successful implementation of media and communication strategies, fostering brand visibility and engagement in the digital landscape for our clients.

Málaga Area, Spain

During my curricular internship at Onda Azul Television, I undertook a range of responsibilities integral to the efficient functioning of the organisation. My duties included:Email Management:- Effectively managing and organising email correspondence to ensure timely responses and streamlined communication both within internal workers and viewers. Telephone Attention:- Providing attentive and professional telephone assistance to address inquiries and facilitate smooth communication with the viewers. Video Library Organisation:- Taking charge of organising the video library, ensuring a systematic arrangement of content for easy accessibility and to improve their use on upcoming shows. Material Digitisation and Audiovisual Preparation:- Digitising various materials and preparing them for the creation of audiovisual pieces, contributing to content development.Event Protocol:- Assisting in the planning and execution of events, following established protocols to ensure smooth and organised proceedings.Financial Activities:- Engaging in financial activities, which may include tasks such as budget tracking, expense reporting, or financial record-keeping.Throughout this internship, I applied my academic knowledge and skills to contribute effectively to the operational aspects of Onda Azul Television. This experience allowed me to gain valuable insights into the practical application of advertising and public relations principles within a television broadcasting context.

University Of Málaga

As a member of the organising team for the 1st Neuromarketing Congress hosted at the University of Málaga, I work to ensure the success of this impactful event. My responsibilities encompassed:Speaker Recruitment:- Conducting comprehensive searches to identify and secure engaging and knowledgeable speakers for the Neuromarketing Congress.Event Protocol:- Overseeing the development and implementation of event protocols to ensure smooth and organised proceedings during the congress.Schedule Management:- Efficiently managing the event schedule to ensure a seamless flow of activities and presentations throughout the congress.Attendee Support:- Providing support to attendees before and during the event to enhance their overall experience and address any queries or concerns.Sponsorship Acquisition:- Conducting efforts to secure sponsors for the congress, involving outreach, negotiations, and relationship management to contribute to the event's financial success.My active involvement in these diverse tasks contributed to the overall success of the 1st Neuromarketing Congress, fostering a conducive environment for knowledge exchange and networking within the field.

Ma Of Music Business And Sound Studies, Cultural Resource Management And Policy Analysis

From a multidisciplinary and international approach, the following topics were addressed: - Transformation of the sound field.

Ma, Graphic Design

Master focused on advanced learning of Adobe tools: Illustrator, Photoshop, and InDesign. - Creation of projects for movies, hotels, zoos.

Social Media & Online Marketing Expert, Marketing

Learning and improvement of the following skills: - Social media management. - Creation of multiplatform online advertising campaigns..

Advertising And Pr, Public Relations, Advertising, And Applied Communication

Management Of Live Music Festivals, Live Events

Course focused on the realisation of music festivals on cities and their integration with the local culture.