Leon Dong (He/Him) Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

-Managed a team of 4 for a thriving online fashion e-commerce store. Project managed Mid-Year Sale & BFCM campaigns via Email marketing, Google Ads, and content marketing, resulting in 20% YoY growth in GMV growth in customer retention.- Led to a 22% increase in Q4 ROAS by extracting sales and traffic data from Shopify, meticulously monitoring and analyzing KPIs, and refining ad campaigns with external partners.- Optimized marketing processes, and established SOPs to manage 20+ brand stakeholders' accounts, from collection launches to logistics and sales, while streamlining the monthly settlement process with a 50% reduction in turnaround time.- Plan and executed two major warehouse sales events that successfully attracted 250+ attendees. Contributed more than half of the Q3 sales for the year.

Guangzhou, Jakarta

- Managed the Russia region team of 12 to drive product functions’ adoption rate by developing a user growth campaign. Managed a whole product development cycle and delivered the campaign objective by 50% of the budget. The function adoption rate has grown by 20% on a daily avg. starting from zero, contributed 40% of the new users DAU.- Oversaw the Likee global growth team of 4. Launched the upgraded user growth campaign across operating regions including North America, the Middle East, SEA, and Russia. Cumulatively achieved 200K+ in user acquisition and activation, user retention +10% above platform avg, reduced CPI by 90%.- Lead a cross-culture team to execute a new creator acquisition program by onboarding 1000+ creators and successfully cultivated 20% accounts to gain over 10K fans in 1 month. Streamlined a full cycle SOP of creator & content mgmt.- Coordinated the US team of 3 to introduce PGC content into the platform. Acquired 600+ accounts in 10 days and achieved 42M+ in VVs. Via content analysis and traffic support facilitated 30% of accounts to the top runner.

Beijing City, China

• Managed e-commerce operations for top-tier Swiss luxury watch groups through close collaboration with IT, Marketing, and Public Relations functions • Composed quarterly BI reports in presentations based on ERP sales and traffic data to successfully negotiated a marketing budget of $10K from Tag Heuer • Onboarded Carl.F.Bucherer and Eberhard & Co first online boutiques in China with a USD $500K contract; Streamlined brands onboarding procedures by 50%• Worked with Chopard’s GM of China for its online flagship store campaign and achieved $200K in sales within the first month; Oversaw the development of JD Charity x Chopard limited edition model and launched it at the 2018 JD Watch Night• Drove BU’s international business development by preparing and presenting slide decks to senior executives from JD, Swatch Group, Chopard, Carl F.Bucherer, and LVMH China• Drafted PR release on behalf of the BU and invited 50+ VIPs for the most critical industry event of the year with 200+ guests

Beijing City, China

• Successfully managed the project team to deliver the research project on Food Franchise Industry on time in 3 months• Improved data collection and decision-making processes by leveraging competitors’ strategy report regarding value chain, market penetration, product development, CRM, competitive barriers, etc. • Drafted Industry Report through quantitative and qualitative researches on brands including Starbucks, McDonald’s and Zensho; drew strategical insights from the data

Master Of Arts - Ma, Management

Summer Exchange Program, Informatics

• Participated in multiple workshops "Information, Culture, and Technology in Modern South Korea" at Seoul National University, Kyung Hee.

Bachelor Of Arts - Ba, Social Sciences

Activities and Societies: Phi Sigma Pi National Honor Fraternity; FIUTS; University of Washington Chinese Student and Scholars.