Omkar Bhalerao Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Led analytics for the B2C e-commerce cart, identifying bottlenecks, recommending investment strategies for paid media channels, and optimizing sales on specific SKUs, resulting in increase in AOV, and higher ROAS and LTV for the product.Crafted an advanced KPI dashboard for live promotional analysis, empowering the advertising team to identify and enhance top-performing paid media channels, resulting in a boost in promo effectiveness.Created a product content usage dashboard by domain, helping teams in deciding content for new pricing and packaging plans.Orchestrated the development of a comprehensive global heatmap, visualizing business distribution across 50+ regions, which facilitated strategic decision-makingEstablished seven permanent dashboards for the Analytics Marketing HubGenerated and Visualized Metrics for B2C Media Spent and ROI on those Media Spent

Bengaluru, Karnataka, India

- Spearheaded the generation of Engagement Insights for multiple bounded contexts, including Search, Browse & Navigation, Course Overview Page, and Free Library providing critical data-driven guidance for enhancing user experiences.- Played a pivotal role in providing Insights on A/B Testing, enabling Product Managers to make informed decisions and drive continuous improvement in our product offerings.- Collaborated with an Enterprise Account Manager to align topics on the Skills Platform with specific client requirements, resulting in enhanced negotiation capabilities and facilitating stronger upgrade deals.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Assisting Pharmaceutical Companies to enhance their digital impression by enabling visitor tracking via the Tags management System Adobe Data CollectionEstablishing Global Tagging / Page Tagging Rules, Event Tracking / Custom Tracking Rules based on the requirement for page elements.Hands-on understanding of design and documentation required for Web analytics tracking.Designed custom Analytical reports (i.e., Number of Conversions, Marketing Channels, Download Elements)Enabled UTM Parameters Tracking and Marketing Channels Tracking in Adobe Data Collection and Adobe Analytics Wrote Custom JavaScript code for capturing Data Elements like User Filters, Product Views, Form Validation etc.Worked on developing Classification Rules with a regular expression on Traffics and Conversion Variable Classification Drafted an SOP Document with the technical lead of the Project to step a Standard Universal Practice across the Ecosystem Designed over 50+ Analytics Visualization Dashboards in Adobe Analytics to give a better understanding of Visitors' Journey on the website

Bachelor Of Engineering - Be, Mechanical Engineering

Diploma Of Education, Mechanical Engineering