Consultancy work for agencies and brands.Take4Content – Advertising Agency (18 months) – Consultancy / Interim Growth Director position, driving incremental business with current clients and new clients – from briefing to business pitch. Director for Bandeirantes Pay TV digital Operations (BandNews, BandSports…), managing a diverse team of 22 people.- R$3.6MM in New Business for agency in 2023 (+19% vs. YA), with 3 new clients. - Bandeirantes Pay TV digital presence – from 15MM… Show more Consultancy work for agencies and brands.Take4Content – Advertising Agency (18 months) – Consultancy / Interim Growth Director position, driving incremental business with current clients and new clients – from briefing to business pitch. Director for Bandeirantes Pay TV digital Operations (BandNews, BandSports…), managing a diverse team of 22 people.- R$3.6MM in New Business for agency in 2023 (+19% vs. YA), with 3 new clients. - Bandeirantes Pay TV digital presence – from 15MM people reached per month to 55MM people (Almost 4 times).GMPROMO – Trade Marketing Agency (10 months) - consultancy / interim Commercial and Marketing Director for biggest shared merchandising agency in Brazil (+450 clients and over 5.000 employees). Responsible for 30 sales executives, with over R$15MM sales per month. I executed a revenue management process, improve margins while solving system issues. Established new commercial processes, sales targets, remuneration program, sales pipeline, area spending. Created a new brand positioning.- Margin up 11% (+R$14MM per year in EBITDA); Cost reduction R$1.2MM per year. Show less

Responsible for Brands P&L and marketing/trade plans. Spending above R$100MM, reporting to Marfrig's South America CEO.Reviewed portfolio, brand positioning and packaging, going from 10 brands to 4, with marketing spending focus to only 2 (most profitable ones). Created a global campaign with international famous chef SaltBae, Social influencer plans with more than 20 influencers, hired brand ambassadors for top brands, such as Michel Telo and Tati Bassi. Delivered Marfrig's biggest… Show more Responsible for Brands P&L and marketing/trade plans. Spending above R$100MM, reporting to Marfrig's South America CEO.Reviewed portfolio, brand positioning and packaging, going from 10 brands to 4, with marketing spending focus to only 2 (most profitable ones). Created a global campaign with international famous chef SaltBae, Social influencer plans with more than 20 influencers, hired brand ambassadors for top brands, such as Michel Telo and Tati Bassi. Delivered Marfrig's biggest media plan in the last 10 years. To execute the social influencers plan created an in-house content production team (via Take4Content agency), which allowed us to deliver more than 40 digital contents per month, with high quality and low cost. Created Marfrigs' first direct to consumer e-commerce platform - Bassi,MArfrig App. Leader of a diverse team of 16 people. Responsible for merchandisers team and in-store execution (+250 merchandisers).Results:- Value Added Brands growing 26% in revenue to over R$1.0bi in sales (2020), 21% in 2021 and 17% in 2022.- Product review for margin increase, delivering +R$20MM in profits per year.- Social Media followers up +20times (52k to +1.2MM), while becoming fist brand among peers in engagement.- Brand Awareness on target for Bassi growing +40pts to 55pts. and for Montana Steakhouse achieving 70pts in 1 year. Show less

Jack Link's Brazil BU Director, responsible for Jack Link’s launch in Brazil (JV with JBS). Reporting to Jack Link's Brazil CEO, with spending over R$20MM/year. Team of 22 people, 13 of R&D, 9 of commercial operations, 4 group managers as direct reports.Started business from the ground in Brazil. Responsible for consumer research, focus groups and product tasting sessions. Produced insights and guidelines for product adaptation and brand positioning in Brazil.Defined consumer… Show more Jack Link's Brazil BU Director, responsible for Jack Link’s launch in Brazil (JV with JBS). Reporting to Jack Link's Brazil CEO, with spending over R$20MM/year. Team of 22 people, 13 of R&D, 9 of commercial operations, 4 group managers as direct reports.Started business from the ground in Brazil. Responsible for consumer research, focus groups and product tasting sessions. Produced insights and guidelines for product adaptation and brand positioning in Brazil.Defined consumer target, brand positioning and packaging. Responsible for product specs (additives, protein/fat ratio, sodium among others), packaging films for longer product freshness and oxygen absorber.Responsible for business planning (short and long term), marketing agency selection, marketing plan strategy and execution, sales, Logistics, supply chain and operations. Hired all team members and established a new office in Sao Paulo.Opened a Distributor for better Tax Structure in Sao Paulo countryside, which improved product Gross Marging in 5pts.Rsponsible for Daily Sales operation with team - sales objectives, sales planning, customer vistis and product presentation. Joint Business plan alignment and customer investments overview.- R$10MM Y1 sales at top Brazil customers: GPA, Walmart, Cinemark, Zaffari, Mufatto, AM/PM, Pague Menos. - Innovation plan aligned for 5 years Show less

Business leader responsible for commercial and marketing operations of all parks. Leade of 12 People reporting to the CEO.Commercial operations include all food and beverage units (restaurants, fast foods, and coffee shops), all gift shops and any incremental services offered during visit (photos, equipment rental, other paid entertainment). Responsible for improving business unit result (higher spending, less cost per tourist), improve park visitation (more people), improve… Show more Business leader responsible for commercial and marketing operations of all parks. Leade of 12 People reporting to the CEO.Commercial operations include all food and beverage units (restaurants, fast foods, and coffee shops), all gift shops and any incremental services offered during visit (photos, equipment rental, other paid entertainment). Responsible for improving business unit result (higher spending, less cost per tourist), improve park visitation (more people), improve image (better equity) and partner for better results (sponsorships, media projects, strategic alliances). On parks under construction, responsible for designing the commercial operation (restaurants, bars, snack bars...), gift shops and other services. On the marketing front, responsible for branding and visual communication, site and e-commerce, parks marketing plan including events, PR, media plan and partnerships.- F&B: Sales up 15% and EBITDA up 18%; - New services sales over R$+3MM in 2015. Show less

Responsible for leading Pampers Brazil brand, with over R$1 Billion in sales. Leader of a multifunctional organization of 11 people and responsible for brands P&L results, market share, consumer and sales fundamentals results. Key activities: media planning and execution, pricing, portfolio management, consumer promotions design and execution, brand acceleration and test market plans, line extensions and product launch plans.- Pampers value share leadership: +36.1pts (+2.2pts vs. YA)… Show more Responsible for leading Pampers Brazil brand, with over R$1 Billion in sales. Leader of a multifunctional organization of 11 people and responsible for brands P&L results, market share, consumer and sales fundamentals results. Key activities: media planning and execution, pricing, portfolio management, consumer promotions design and execution, brand acceleration and test market plans, line extensions and product launch plans.- Pampers value share leadership: +36.1pts (+2.2pts vs. YA), +9pts ahead of Kimberly Clark (2014). Show less

Purchases Group Manager for Marketing Services - Advertising Agencies (creative and execution), Events, Celebrities, Adversiting Production, Trial activities. Responsible for P&G execution agencies set up, costs negotiation and capabilities assessment.

Trade Marketing Director for Drug Chains, National Retailers, Cash&Carry and Independent Pharmacies channels. Has led a multifunctional team of 12 people to design and execute shopper campaigns, product launches, customer joint business plans and annual in-store execution standards negotiation.

Responsible for Vick, Hipoglós and Metamucil overall business result. P&L, market share, communications plans and Newproduct launches. Led Winter Plan design and execution for 2 years, turning around Vick.- Vick turnaround,+23% sales growth (2010).

Responsible for shopper marketing campaigns for Feminine Care / Oral Care / Beauty Care categories. This includes initiatives launch plans design and execution for this channel.

Marketing manager of Ariel and Pop (local tier 3) brands. Responsible for the launch of multiple line extensions on both brands (Ariel Oxibarras / Ariel 5 Estrelas / Pop Seiva de Alfazema) and local marketing / amplification plans.