Ngo Minh Thai (Leo) Pham Email & Phone Number

Toronto, Ontario, Canada

• Manage and integrate data from multiple systems and applications (TPASC App, EZ Facility, GoHighLevel, Moodle, Power BI, Connect), providing timely and accurate insights to directors and managers, enabling data-driven decision-making• Troubleshoot SQL turnstile database issues to resolve member access problems at turnstiles, fitness center, and walking track• Develop a parking detection program that reduces parking-related complaints by 60%• Analyze and report on previous marketing campaigns, providing the marketing team with actionable insights that improve the efficiency of the "12 Days of Fitness," "Fall Membership," and "Boxing Week 2023" campaigns. This leads to a 70% reduction in advertising costs and a 65% increase in membership revenue compared to 2022 • Conduct customer churn analysis and develop a scoring system to rank the likelihood of customer churn. Implement targeted communication strategies based on these insights, resulting in an increase in retention rate from 52% in January-April 2023 to 85% in the same period in 2024 Collaborate with developers to launch the new TPASC App and integrate app data from CustomerIO to AWS S3. Develop interactive dashboards to analyze user behavior and engagement. Implement a Smart Watch Giveaway campaign, including a Python program for eligibility verification and a dashboard to track distribution, achieving 48% new app onboarding among active members within 2 months

Toronto, Ontario, Canada

• Transferred TPASC data architecture to the cloud server and automated data synchronization• Evaluated the system for efficiency, identified problems and inaccuracies, and developed and maintained protocols for data handling, processing, and cleaning• Created user-friendly dashboards tailored to managers with limited data experience, considering their individual preferences• Identified growth trends and opportunities by analyzing complex data models• Collaborated with students enrolled in a data analytics course, utilizing them as a valuable resource

Toronto, Ontario, Canada

The objective of the project is to offer practical strategies for boosting sales and fitness membership registrations at TPASC. This will be achieved through the following steps:• Utilized data science techniques, specifically k-means clustering in Python, to classify the current membership data• Gathered data from various APIs, and performed data transformation, manipulation, and feature extraction to identify critical data points such as age, spending patterns, geography, and demographics• Developed an interactive Power BI dashboard to visualize the customer segments; created a journey map for each persona to facilitate automated communication on the TPASC app, leading to online sales or in-person tours

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Ho Chi Minh City, Vietnam

• Retained existing customers and research the market data to target potential customers• Collected and analyze customers’ data to build an effective sales strategy• Managed the portfolio of existing and potential customers, and classify them to provide appropriate services • Worked with internal departments and overseas agents for inquiries and special requests to offer the just-in-time solutionsAchievement:• Increased the number of new customers by 10% and the volume of ocean export by 15% • Implemented the project “How customer satisfaction is measured” to build better customer relationships

Ho Chi Minh City, Vietnam

• Executed customer's requests from receiving purchase orders until issuing invoices for payment• Forecasted the weekly and monthly volume from the order lists and historical records by using regression models to complete the preparation for service • Followed up the orders, ensure the integrity of data entered, and transmit the data to the customer’s system on time• Recorded and report the performance of suppliers to customers• Constructed shipment status reports by using the Excel pivot table tool• Checked and processed payments for invoices from service providersAchievement:• Complied with all SOP instructions and catch respective customers’ KPIs and company’s KPIs• Avoided all unexpected financial impacts on the company and customers• Cooperated with the management team, overseas team, and outsourcing document team to perform new processes

Postgraduate Degree, Business Insights And Analytics, 91.0

Activities and Societies: Presented on Dean's Honour List in four previous semesters Carried out Bigdata Project on Canada Immigration.

Bachelor'S Degree, International Economic Relations, 8.70

Activities and Societies: Presented on the list of Encouragement Scholarship in 4 years Attended to P2A Program at Rangsit University.

High School Diploma, High School/Secondary Diplomas And Certificates, Excelent

Activities and Societies: Attended Road to Mount Olympia Season 15 on national channel VTV3 and got ranked 2nd of the week Took part.