Leonardo Pineda

Leonardo Pineda Email and Phone Number

full stack marketer | Growth marketing | Inbound Marketing | Digital Marketing | Mercadeo | B2B B2C @ Organización Equitel
Leonardo Pineda's Location
Bogota, D.C., Capital District, Colombia, Colombia
Leonardo Pineda's Contact Details

Leonardo Pineda personal email

n/a
About Leonardo Pineda

I am a seasoned marketing professional, with solid experience across online and offline channels, building and executing holistic awareness, acquisition and retention strategies. With 17 years of experience, I consider myself as a strong coach and motivator who loves bringing out the best in the team. equally strategic and results driven, balancing big picture thinking with flawless execution. i am viewed as a strong business partner, bringing value through my approach to problem solving. I love simplifying the complex into compelling creative initiatives and passionate about collaborating with colleagues from all areas to achieve business results.

Leonardo Pineda's Current Company Details
Organización Equitel

Organización Equitel

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full stack marketer | Growth marketing | Inbound Marketing | Digital Marketing | Mercadeo | B2B B2C
Website:
equitel.com.co
Employees:
155
Leonardo Pineda Work Experience Details
  • Organización Equitel
    Director De Mercadeo
    Organización Equitel Oct 2022 - Present
    Bogotá, Capital District, Colombia
  • Organización Equitel
    Director Canal Digital
    Organización Equitel Jun 2021 - Oct 2022
    Bogotá, Capital District, Colombia
  • Daunjilero
    Founder And Digital Creator
    Daunjilero Jan 2013 - Present
    Bogota
    Daunjilero is my spoiled son, where I managed to combine my love for cycling with my experience in marketing to achieve to have a cycling community that has become one of the most influential media around the world. By generating my own creative content in spanish, Daunjilero has more than 200.000 followers in social media which have been obtained 100% organically and the website has around 200.000 visits per month. With an engagement several times higher than similar communities and a great reception that has led followers in different countries to get the logo tattooed.
  • Bydrec Inc
    Marketing Manager
    Bydrec Inc Jan 2021 - May 2023
    Bogotá, Distrito Capital, Colombia
    Como Marketing Manager fui responsable de generar estrategias que nos ayudaran que empresas que buscaban realizar proyectos de software en Estados Unidos nos encontraran y decidieran hacerlos con nosotros, una empresa que trabaja con desarrolladores en Latinoamérica, a su vez, gestionar la marca de la empresa para también hacerla atractiva de cara al talento y facilitar el trabajo de los reclutadores.
  • Bizagi
    Marketing Program Manager
    Bizagi Dec 2018 - Aug 2019
    Bogotá D.C. Area, Colombia
    Responsible for carry out Demand Generation activities (Create and execute 360º digital campaigns and Execute face to face events) for the Latin American market in order to contribute to the global sales quota.
  • Aranda Software
    Digital Leader Latin America
    Aranda Software May 2017 - Dec 2018
    Bogotá D.C. Area, Colombia
    Responsible of the demand generation from the digital media perspective. I lead the initiatives of the company in all digital platforms by coordinating the production of contents for both; organic and paid campaigns. I work collaboratively with not only the marketing department but the entire company in the region (11 countries) to understand their specific needs, and execute accordingly aiming to innovate in digital marketing concepts that allow us as a company to stand out and therefore to raise the positioning and the sales of the software solutions.Contributions:. Managed to achieve that for the very first time, the company allocated budget for digital marketing, after achieving great results by implementing an inbound marketing campaign.. I achieved a greater generation of demand using digital media than what used to be obtained in the past with traditional marketing.. Executed digital paid campaigns with positive ROI ever since I implemented them.
  • Aranda Software
    Brand Specialist Latin America
    Aranda Software Jan 2014 - Apr 2017
    Bogota
    Responsible of the management and positioning of the brand Aranda Software for Latin America and all their solutions in a highly competitive market. Implemented strategies in digital and printed media in online and offline campaigns in alignment with the company goals.Contributions:. Achieved an increase of over 200% in the company’s engagement in digital media.. Executed Inbound Marketing campaigns and increased the demand generation.. Responsible of the strategy planning for online and offline campaigns.. Restructured content of the company in printing, internal applications and web.
  • Pinedaproject
    Creative Director
    Pinedaproject Jul 2005 - Jan 2014
    Bogota
    I directed the creation of strategies and campaigns for multiple brands. Managed accounts such as Half Marathon of Bogota, National Colombian Navy, Department of Treasury and FONADE (Financial Fund for Development of Products), among others. Among my responsibilities was the creative direction of digital and traditional advertising campaigns, the definition, production and management of advertising campaigns and the development of user interface for software, websites, multimedia.
  • Softmanagement
    External Consultant
    Softmanagement May 2012 - Dec 2012
    Bogota
    I led the brand creation process, user interface design and product launch for their administrative software ATENEA. Designed of look and feel for an online project with the CRC (Colombian Communications Regulatory Commission).
  • Sonido Comercial
    Multimedia Department Director.
    Sonido Comercial Apr 2011 - Aug 2011
    Bogota
    I led the creation of the multimedia department, responsible for the creation of multimedia campaigns for different clients, social media management and creative copies for radio and television campaigns.
  • Consultsoft Ltda
    External Consultant
    Consultsoft Ltda Mar 2010 - Apr 2011
    Bogota
    Responsible of the Graphic redesign of the department of treasury website, the redesign of their IRC brand (Investor Relations Colombia) and the development of a Videogame for their children's website. Created from scratch a website for AtletaErgo. Redesigned FONADE ́s (Financial Fund for Development Projects) website
  • Leo Burnett Colombia
    Graphic Designer
    Leo Burnett Colombia Feb 2007 - Nov 2007
    Bogota
    I implemented the site leostudio.col‐leoburnett.com, a collaborative work platform through which the agency avoided the use of public sites like YouTube to manage the audiovisual material developed inside the agency.

Leonardo Pineda Skills

Multimedia Social Media Marketing Mercadotecnia En Medios Sociales Marketing En Internet Web Design Redes Sociales Online Advertising Comunicaciones De Marketing Social Media Digital Marketing Marketing Strategy Web Marketing Marketing Digital Graphic Design Creative Strategy Digital Media Community Management Medios Digitales Publicidad En Internet Publicidad Project Management Team Leadership Estrategia De Mercadotecnia Estrategia Digital Digital Strategy Marketing Online Estrategias Creativas Mercadotecnia Design Thinking Inbound Marketing Marketing B2b Liderazgo De Equipos Html Editorial Branding And Identity Marketing Communications Online Marketing Design Marketing Marketing De Productos Story Telling

Leonardo Pineda Education Details

Frequently Asked Questions about Leonardo Pineda

What company does Leonardo Pineda work for?

Leonardo Pineda works for Organización Equitel

What is Leonardo Pineda's role at the current company?

Leonardo Pineda's current role is full stack marketer | Growth marketing | Inbound Marketing | Digital Marketing | Mercadeo | B2B B2C.

What is Leonardo Pineda's email address?

Leonardo Pineda's email address is le****@****oft.com

What schools did Leonardo Pineda attend?

Leonardo Pineda attended Rosario Gsb - Graduate School Of Business, Jorge Tadeo Lozano University, University Of Cauca.

What skills is Leonardo Pineda known for?

Leonardo Pineda has skills like Multimedia, Social Media Marketing, Mercadotecnia En Medios Sociales, Marketing En Internet, Web Design, Redes Sociales, Online Advertising, Comunicaciones De Marketing, Social Media, Digital Marketing, Marketing Strategy, Web Marketing.

Who are Leonardo Pineda's colleagues?

Leonardo Pineda's colleagues are Tomas Maldonado Malbin, Angie Quiroz Pacheco, Sebastian Casas Tobon, Patricia Ordoñez Gómez, Luz Angelica Sanabria Garcia, Miguel Ángel Arango González, Mauricio Pinzon Gonzalez.

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