Léopold Du Rusquec Email & Phone Number

Paris, Fr

Clichy, Île-De-France, France

Within the digital & e-commerce department (whisky.fr):WEB ANIMATIONS :● Defining the web animation plan in coordination with marketing and retail teams: highlights, promotions, product launches... based on objectives (traffic, conversion, awareness)● Creative briefs and operational implementation of banners via PrismicCRM :● Creating commercial newsletters (average of 6/week): defining the message and structure, creative brief, text writing, integration, programming, and managing commercial pressure● Redesigning and optimizing customer journeys● Redesigning the graphic charter for emails (newsletters, transactional emails, and triggers)● Contributing to the implementation of a new CDP and CRM solution: Imagino and Imagino CampaignANALYSIS AND REPORTING :● Weekly, monthly, and annual monitoring and reporting● Suggesting developments (A/B test strategy, personalization...)MANAGEMENT :● One person in an apprenticeship role

Clichy, Île-De-France, France

WORLD DRINKS AWARDS (WDA)Development of the French branch of WDA for whiskies / gin / French spirits and other liquors.WHISKY LIVE PARISFinalizing the marketing of exhibitor stands at Whisky Live Paris 2023.WHISKY MAGAZINEResponsible for advertising space sales for Whisky Magazine.WHISKY.FRBrand liaison for digital activations on the Whisky.fr website.

Clichy

Commercial assistant to the Whisky Magazine advertising manager:● Print division: Whisky MagazineSubscriber/reader management & B2B with Whisky Magazine advertisers● Digital: Whisky.fr (LMDW e-shop)Content creation and billing follow-up in collaboration with WEB team● Events: Whiksy Live Paris (Europe's largest whisky & spirits tasting show)Commercial exchanges and negotiations with show exhibitors

Paris

● Prospect and develop our presence in various distribution channelsdistribution channels (delicatessens, e-tailers, specialist networks, etc.)● Manage relationships with our distribution partners:- listing- negotiations- preparation of business plans- management of promotional plans● Follow-up of sales action plan - Sales analysis and monitoring ofinventories● Participation in cross-functional projects (development brainstorming,commando actions in the field, B to C trade shows...)

Montrouge

● Implementation of the marketing development strategy for the titles in the Bayard Soleil range: - Developing the range's products- Writing sales pitches and promotional tools- Seeking partnerships with or without sales communication actions- Participation in events...● Development & animation of "Bayard Soleil" presence and its main products on social networks, in particular Instagram and Facebook : - Content production / animation of different pages● Participation in video projects as part of the production of contentcontent for subscribers, third-party payers and prospects.Bayard is France's No. 1 children's magazine publisher, with magazines for all ages from 1 to 18, divided into different ranges (reading, non-fiction, generalist and language).

- One-off services in the retail sector.

Boulogne-Billancourt

- Contract updating: invoicing, database input, follow-up, summary...- Miscellaneous administrative tasks

Rueil-Malmaison

Development of the international visibility of the school's various MOOCs & follow-up of various marketing projects.

Master 2 (M2), Economics

EM Normandie's excellence confirmed by triple accreditation: - EQUIS - AACSB - AMBA

International Business

Exchange student / Eramsus program

Baccalauréat, Economics