Leopoldo Barbosa García Email & Phone Number

Málaga, An, Es

Malaga, Andalusia, Spain

Antwerp, Belgium

Metropolitan Region

Responsible of effectively leading a sales force of over 150 people, integrated by sales representatives, sales administrators, chiefs of sales, sales coordinators, sales analists and sales area managers in the Metropolitan Region of the Venezuelan market.The Metropolitan Region is conformed by 7 Sales Distribution Agencies in various cities and states, attending directly more than 14.000 clients.Achieved market leadership in all brands, gaining +7pp of market share, from 44% to 51% Market Share.

Caracas, Venezuela

Tasked with penetrating and gaining market share on the On-premise channel, through the negotiation of national and regional chains, strategic clients and independent postmix clients nationwide. Leading the On Premise key account team of 6 regional coordinators to meet the strategic objectives assigned by the Sales Direction of the company (sales volume, productivity, distribution efficiency and client activation). Conduct all the key account negotiations. Design and execute the Management Model of the On Premise- Key Account Department.- Successfully negotiated +150 regional chains and +700 strategic and independent clients gaining 68 points of market share, from 20% to 88% market share and driving net profits to US$ 115 million in a five year span. -Met the sales goals every single year with a 14% inter-annual average increase.-Designed and executed the Operation Model of the Department were the procedures for the management of the activities of the department were established, this model includes 5 processes: 1)Negotiation Process, 2)Service and Corporate Attention Process, 3)Operation Process, 4)Support Process, and 5) Management Process.- Reduced the improductivity indicator from 35% to 17% of the independent postmix client portfolio (1244 total clients).- Lead a portfolio of 172 National, Regional Chains and Strategic Clients composed by 932 points of sale; and 1.244 Independent Postmix Clients (Total Clients: 1.408; Total Points of Sale or Outlets: 2.176).- US $ 7.000.000 year average marketing and sales budget administration

•Designed and executed the Management Model of Corporate Service and Account Management of the Cinema Channel clients of Empresas Polar business units (Cervecería Polar- Alimentos Polar- Pepsi-Cola Venezuela and Snack´s América Latina).•Identified the negotiation and corporate account management processes in all 4 business units of Empresas Polar.•Designed the negotiation, corporate account management and joint distribution proposed processes and sub-processes, with homologation and best practice incorporation, of the 4 business units of Empresas Polar.•Elaborated the Policy and Procedures of every process of the Management Model of Corporate Service and Account Management of the Cinema Channel clients of Empresas Polar.•Executed the processes transfer from all 4 business units of Empresas Polar to only one business unit, using an Impact analysis matrix.•Conducted the business financial case of the reached synergy.•Designed and executed the implantation of the Project.Main Achievements: - Concluded the Project without any inconvenients and perfectly adjusted to its original time table.- Identified new and larger business oportunities tan those originally identified by the Sinergy Committee of Empresas Polar.- Reached every goal and objective of the Project.- Gained synergy efficiencies of US $ 1.246.000 annually for Empresas Polar- Awarded by the Director of Business Processes of Empresas Polar for leading the most outstanding project of the year.

•Developed the On Premise Channel throughout the negotiation of national, regional, and strategic key accounts.•Signed Multi-year exclusivity contracts with the leading national, regional and strategic key accounts of the nation.•Conducted the multi-year contracts signing process.•Managed, executed and administrated the budget assigned to each client.•Elaborated the annual sales plan for every client by SKU, based on the estimated growth of the industry of each clients segment, seasonality, and projected clients expansion plans.•Elaborated the monthly sales forecast for each client, by SKU and by point of sales.•Handled the APO -DP (SAP) system for the monthly inclusion of the sales forecast.•Analyzed each clients sales: versus plan, versus forecast and versus year ago.•Elaborated and negotiated the promotional annual plan with each client.Main Achievements: - Co-founder of the Department at Pepsi-Cola Venezuela, C.A.- Personally and sucessfully closed exclusivity negotiations of 77 National and Regional Chains nationwide, increasing the client portfolio from 8 Chains to 85 Chains (this number represents today more than 73% of the clients of this Department).- Leaded the exclusivity negotiations of more than 400 Independent Postmx Clients, nationwide.- Captured the mayority in Market Share due to the negotiations of those new clients (presently number 1 brand in the Channel).- Correct administration of more than US$ 2.000.000 a year budgets.- Execution of more than 200 promotions and crew incentives with the clients.- Meeting the Sales Plans´goals every single year with a year to year sustained 14% increase in volume.- Completion of the year KPI evaluation over 103% every year.

•Planned and executed the promotional platforms in the key accounts of the company, nationwide.•Follow- up and analysis of the promotional activities in the company’s key accounts.•Planned and executed the massive special programs of the company (school programs, sports programs, etc).•Managed the joint client-company budgets (marketing funds) in order to execute the promotional activities.•Conducted the relationships with the marketing company.Main Achievements: - Founder of the position: Commercial Development Department- Coordinator for Pepsi-Cola Venezuela, C.A.- Designed and executed the first massive promotions with the clients of the company.- Designed the process of inventory controls for the POP materials of Pepsi-Cola Venezuela, C.A.- Responsible for the reception and distribution of all the POP material of Pepsi-Cola Venezuela, C.A., nationwide.- Contributed in the purchase process of the POP material of Pepsi-Cola Venezuela, C.A. durante ese período.

•Consolidated and analyzed the daily sales figures of the 7 distribution agencies of the Metropolitan Region (Los Ruices, Antímano, Catia La Mar, Ocumare del Tuy, Los Teques, Guarenas and Mamporal). •Elaborated the monthly sales forecast for every Metropolitan Sales Region distribution agency by SKU.•Elaborated the annual sales plan for the Metropolitan Sales Region by Agency, SKU and month.•Elaborated and followed up the Metropolitan Sales Region special sales programs (House to House Plan, Sword Point Plan, Mini- Deposits Plan).•Elaborated the TOT (tools of trade), POP material and operational material annual plans of the Metropolitan Sales Region.•Distributed the POP and operational material to all 7 Metropolitan Sales Region distribution agencies.•Collaborated with the 7 Agency Managers in the execution of the Metropolitan Sales Region special sales programs.Main Achievements:- Founder of the position: Regional Sales Analyst at Pepsi-Cola Venezuela, C.A.- Designed succesfull especific sales plans for the Metropolitan Region (House to House Plan, 7up Spear Plan, Mini Deposits Plan for East Caracas).- Elaboration of the Metropolitan Sales Region Annual Sales Plan by Agency and SKU.

Business Management Specialist, Business Management

Diplomate, Trade Marketing

Lawyer, Law

Philosophy And Law

Bachelor, Humanities/Humanistic Studies

High School Student, Senior

High School Student, 7Th Grade -10Th Grade

Elementary Student, 2Nd Grade- 6Th Grade

Elementary Student, 1St Grade

Management Formation Program, Business Administration And Management, General, Certificate Completed

The Management Formation Program is a two year program designed by Empresas Polar with IESA institution for its employees. IESA is.