Leonid Popov Email & Phone Number

Dubai, United Arab Emirates

Helping revamp marketing, sales, and success.

Achievements:- 216% ARR growth Jan 2020 - Aug 2021.- All-time highs in monthly, quarterly and yearly sales results. ​- 2x ACV growth within my first year, 1.5x ACV growth - within the second.- Aug 2020 - Aug 2021 - account executives generated New ARR that was 9.6x of their OTE.Increased monthly Net MRR Growth Rate - 10 months after I started we raised a $5 million Series A round (August 2020).To achieve revenue goals I:- Managed and grew teams of account… Show more Achievements:- 216% ARR growth Jan 2020 - Aug 2021.- All-time highs in monthly, quarterly and yearly sales results. ​- 2x ACV growth within my first year, 1.5x ACV growth - within the second.- Aug 2020 - Aug 2021 - account executives generated New ARR that was 9.6x of their OTE.Increased monthly Net MRR Growth Rate - 10 months after I started we raised a $5 million Series A round (August 2020).To achieve revenue goals I:- Managed and grew teams of account executives and SDRs, a total sales team of 12 (including 7 new hires);- Started outbound lead generation from scratch;- Championed new value proposition, positioning and messaging all across the website and content production;- Collaborated with the Customer Success team to increase retention and create exceptional success stories;- Worked closely with the Product team to facilitate building functionality that helped our clients improve their app retention, reputation, and customer service. Show less

- negotiated deal structure, KPIs, campaign terms and conditions;- carried our metrics analysis and pre-sale calculations evaluating partnership profitability (CPA, LTV, ARPU/ARPPU, CAC, Payment Profile);- coordinated media buying, creative production and financial departments to ensure meeting KPIs and achieving goals specific to each client;- mentored new BDMs, explained the specifics of AdQuantum's service, assisted with calls and pitches.Achievements:- I established… Show more - negotiated deal structure, KPIs, campaign terms and conditions;- carried our metrics analysis and pre-sale calculations evaluating partnership profitability (CPA, LTV, ARPU/ARPPU, CAC, Payment Profile);- coordinated media buying, creative production and financial departments to ensure meeting KPIs and achieving goals specific to each client;- mentored new BDMs, explained the specifics of AdQuantum's service, assisted with calls and pitches.Achievements:- I established and maintained partnerships with some of the industry leaders: Babbel,Wargaming, Breethe, Geozilla, Prisma, Olymptrade, among others. Show less

Moscow, Russian Federation

- managed user acquisition campaigns (CPI and CPA models), negotiated campaigns KPIs, analyzed the performance of the campaigns;- exceeded personal KPIs (10 campaigns/month) every single month. Set company record with 26 new campaigns (February 2018);- managed 120+ traffic sources, was forming Black and White Lists of traffic sources specific to each campaign;- negotiated deals with new traffic sources, and successfully partnered with 19 of them as opposed to a total 65 brought from… Show more - managed user acquisition campaigns (CPI and CPA models), negotiated campaigns KPIs, analyzed the performance of the campaigns;- exceeded personal KPIs (10 campaigns/month) every single month. Set company record with 26 new campaigns (February 2018);- managed 120+ traffic sources, was forming Black and White Lists of traffic sources specific to each campaign;- negotiated deals with new traffic sources, and successfully partnered with 19 of them as opposed to a total 65 brought from February 2017 until April 2018;- was responsible for filtering out fraudulent installs using 24Metrics, AppsFlyer Protect360.Achievements:- maintained healthy win-win relationships with MobUpps key partners: Adways, AdPerio, Jana, Applike, ITI Group, Yandex Taxi;- achieved one of the account management department's highest monthly result: $140,000 in Net Revenue (March 2018). Show less

Saint Petersburg, Russian Federation

- was responsible for new partnerships worldwide regarding software development (web, mobile);- cooperated with the pre-sale team of Business Analysts, UX/UI designers, Developers to create software requirements, feature lists and design prototypes;- worked in coordination with project managers to ensure that deliverables met said requirements and to gain client acceptance of the software we developed for them.Top Achievement:- established and grew partnerships with 9… Show more - was responsible for new partnerships worldwide regarding software development (web, mobile);- cooperated with the pre-sale team of Business Analysts, UX/UI designers, Developers to create software requirements, feature lists and design prototypes;- worked in coordination with project managers to ensure that deliverables met said requirements and to gain client acceptance of the software we developed for them.Top Achievement:- established and grew partnerships with 9 clients out of total 20 closed between May 2016 and March 2017. Clients include Testeasily.com, Enswitch by Integrics, London VIP group, and more. Show less

Moscow, Russian Federation

- managed a store and all departments, handled procurement orders, managed inventoryprocedures;- was responsible for the financial and operational results of the store.Top Achievement:- managed a completely new store and achieved the monthly result of $510,000 in Gross Revenue starting from Month 2 after opening, the target was reaching $460,000 on Month 3.

Sochi, Russia

- was selling 4G USB modems, provided customer service;- went beyond my role and cooperated with HR to interview, evaluate and recruit new salespeople.Top Achievement:- set the store record of sales with 45 devices sold in June 2013 with my monthly KPI of 20devices.