Responsible for launching and developing the online division of the brand• Designed the aesthetic of the website in keeping consistency of the Teri Jon customer• Focused on driving acquisition, retention, and brand awareness in Social and Digital Ecommerce Space• Optimized website to increase conversion rates up to 300%• Craft and implement marketing strategies in line with media plans• Strategize tactics for effective multi-channel experiences, integrating with Display, SEM/Paid Search LPs, co-branded partnerships, Email marketing, social media, promotion management• Established and managed partnerships with bloggers, celebrity stylist and editorialiststhrough strategic and tactical development in order to increase affiliate marketing successes• Interpret Onsite Analytics, competitive analysis, and social media to find data-driven insights for redesigns• Design exclusive online product based on selling and customer feedback• Manage sales process from initial customer purchase to warehouse shipping execution• Oversee a team to execute multiple optimization projects efficiently and on deadline• Present to senior management quarterly and monthly status reports • Partner with Creative, QA, IT, and Engineering to resolve issues

Developed new and managed existing relationships with wholesale stores• Oversaw wholesale accounts on a daily basis in regards to on order shipping, changes in distribution and deliveries, acceleration of early product and cancellations and selling• Travelled to regional markets for sales and trade shows• Travelled globally to trend spot and report back to design team on findings

Served as a personal shopper to in store clients• Implement client communication and follow up on a regular basis• Promote and support all sales activities and initiatives to meet client needs