As Head of Product at Swipe iX, I steer the product strategy and oversee the entire product lifecycle. My role is pivotal in aligning product development with the strategic goals of our clients, ensuring that our solutions not only meet but exceed their expectations. I am committed to delivering unparalleled client satisfaction by being proactive and continuously enhancing our offerings.

In my current role as the Co-founder and Managing Director of Swipe iX, I spearhead a specialist software development agency with a demonstrated track record in leveraging cloud services to create innovative, scalable, and secure technology solutions. Our esteemed clients now include M-Net, FNB, CCBA, Mediclinic, and Genefit, showcasing our commitment to strategic partnerships with industry leaders. Guided by a philosophy of close, long-term collaboration, we embrace an agile approach… Show more In my current role as the Co-founder and Managing Director of Swipe iX, I spearhead a specialist software development agency with a demonstrated track record in leveraging cloud services to create innovative, scalable, and secure technology solutions. Our esteemed clients now include M-Net, FNB, CCBA, Mediclinic, and Genefit, showcasing our commitment to strategic partnerships with industry leaders. Guided by a philosophy of close, long-term collaboration, we embrace an agile approach to development at Swipe. This allows us to continually iterate, improve, monitor, and analyse the impact of our changes on product growth, identifying new areas for enhancement. My role involves extensive strategic thinking and collaboration with clients to elevate their digital products.Four years ago, Swipe achieved a significant milestone as it was acquired by Media24. This acquisition has further strengthened our position and capabilities, allowing us to continue providing unparalleled services to our clients. I am proud to lead a team that combines technical expertise with strategic vision to drive the success of our clients and their digital endeavours. Show less

At Touchlab, the technology division of Media24, I led a dynamic team tasked with developing cutting-edge smartphone and tablet applications for Media24's magazines and newspapers. Our collaborative approach involved working closely with our titles to create products that not only complemented their brands but also served the diverse needs of their audiences. Operating with the agility of a garage startup, Touchlab was on a mission to redefine the future of print, and our dedicated team worked… Show more At Touchlab, the technology division of Media24, I led a dynamic team tasked with developing cutting-edge smartphone and tablet applications for Media24's magazines and newspapers. Our collaborative approach involved working closely with our titles to create products that not only complemented their brands but also served the diverse needs of their audiences. Operating with the agility of a garage startup, Touchlab was on a mission to redefine the future of print, and our dedicated team worked to turn that vision into reality.Our journey began with the development of some of the first applications in South Africa. However, we quickly recognized the need to diversify our focus beyond app development. This led us to embark on ambitious projects such as creating one of the largest e-commerce platforms in South Africa (Spree). Additionally, we played a pivotal role in building the paywall for Afrikaans newspapers, developed a corporate travel platform named Lia, and crafted a marketplace for Ideas Magazine - an innovative platform akin to Etsy.This multifaceted approach showcased our team's adaptability and the ability to pioneer diverse projects, contributing significantly to the tech landscape. My role involved strategic leadership in steering our team through these ventures, fostering innovation, and achieving success in a rapidly evolving digital landscape. Show less

As the Head of Digital for the magazine division of Media24, I led a pivotal division responsible for shaping and implementing the mobile and web strategy for Media24's extensive portfolio of magazines. During a time when print remained prominent, it became evident that a digital transition was imperative for the sustained success of our brands.In this strategic role, I worked closely with a team of experts encompassing SEO, Social Media, Commerce, and Usability. Together, we… Show more As the Head of Digital for the magazine division of Media24, I led a pivotal division responsible for shaping and implementing the mobile and web strategy for Media24's extensive portfolio of magazines. During a time when print remained prominent, it became evident that a digital transition was imperative for the sustained success of our brands.In this strategic role, I worked closely with a team of experts encompassing SEO, Social Media, Commerce, and Usability. Together, we orchestrated a seamless transition to the digital realm, ensuring that each magazine within the division embraced a digital strategy aligned with its unique identity. This era marked a critical juncture where the industry acknowledged the necessity of developing a digital presence. It was a time of transformation and innovation, setting the stage for the magazines to thrive in an increasingly digital landscape. Show less

In my role as the Head of Digital at Touchline, I played a pivotal role in steering the digital development strategy for Touchline Media, renowned publishers of Men's Health, Women's Health, Runner's World, Bicycling, Shape, FitPregnancy, KickOff, Sports Illustrated, and Golf Digest.Collaborating closely with editorial teams, I contributed to defining the digital footprint for each publication in the Touchline portfolio. This involved translating editorial vision into digital products… Show more In my role as the Head of Digital at Touchline, I played a pivotal role in steering the digital development strategy for Touchline Media, renowned publishers of Men's Health, Women's Health, Runner's World, Bicycling, Shape, FitPregnancy, KickOff, Sports Illustrated, and Golf Digest.Collaborating closely with editorial teams, I contributed to defining the digital footprint for each publication in the Touchline portfolio. This involved translating editorial vision into digital products, a process that required effective communication with external development companies to bring these visions to life.Working in tandem with a commercial team, I ensured the alignment of digital strategies with sales targets, contributing to the overall success of the publications in the digital space. Show less

In my capacity as a Product Manager at 24.com, I played a pivotal role during the early stages of social networking, where the challenge was to pioneer and define products in this evolving landscape. This was an era when social networking was just emerging, and the focus was on envisioning and crafting products that would resonate with users in the digital realm.My primary responsibility was to spearhead the development of social media products, including albums, blogs, and social… Show more In my capacity as a Product Manager at 24.com, I played a pivotal role during the early stages of social networking, where the challenge was to pioneer and define products in this evolving landscape. This was an era when social networking was just emerging, and the focus was on envisioning and crafting products that would resonate with users in the digital realm.My primary responsibility was to spearhead the development of social media products, including albums, blogs, and social networking features for 24.com. This role demanded a forward-thinking approach and the ability to anticipate the evolving needs of users in the rapidly changing digital space. It was an exciting time of experimentation and innovation, laying the foundation for the social networking products that would later become integral to the 24.com platform. Show less

In my first venture into the digital realm, I played a pioneering role at Inxcom, a web and mobile development company. This was an era marked by groundbreaking moments, including our responsibility for the live streaming of the very first online birth - an extraordinary feat in 2001.My responsibilities extended beyond the technical domain to encompass both internal operations and external client service. In addition to overseeing the technical aspects, I took charge of client service… Show more In my first venture into the digital realm, I played a pioneering role at Inxcom, a web and mobile development company. This was an era marked by groundbreaking moments, including our responsibility for the live streaming of the very first online birth - an extraordinary feat in 2001.My responsibilities extended beyond the technical domain to encompass both internal operations and external client service. In addition to overseeing the technical aspects, I took charge of client service, ensuring satisfaction and delivering excellence to esteemed clients such as LexisNexis, Samsung, PicknPay, and Touchline Media. This foundational role set the stage for my subsequent endeavours in the digital landscape, where innovation and client-focused operations became the cornerstones of my approach. Show less