The first and most important thing you should know about me is that I'm from Capão Redondo. A neighborhood considered in the 90s the most violent district in the world.That's why I'm a rebellious. My main willful act was to become an eternal student.I'm starving for knowledge.I'm a restless and strategy wonk.I'm a Senior Strategist with 13 years of experience designing brand stories that shape culture for real people and society.I worked as Strategy Director/Manager for the most prominent Brazilian agencies such as Publicis, Africa DDB, and (VML)Y&R, developing communication, digital, and content strategies for local and global brands.In 2021, I was hired as an innovation strategist for AB Inbev, acting across all alcoholic brands, developing its future portfolio strategy and innovation products pipeline for the short and long term.Now, I'm a Brand Strategist Manager for Brahma, the largest Brazilian Beer Brand. I'm responsible for setting up brand and portfolio strategy for Brahma, just like developing strategy and creativity tools to keep the brand consistent and promote communication creativity.I'm also co-founder of "Crias do Plan," a program that offers technical skills and emotional support for black, outskirts, and LGBTQIA+ people to work with strategic planning. In 2021, I was considered one of the 30 ad professionals who fought to Change the Industry by Papel & Chaneta.I work hard to find the sharpest cultural tension and consumer problem because I'm obsessed with building brands and companies that work and matter.