Leveraging cutting-edge AI and Large Language Models, Harmonya enriches and harmonizes product data with attributes and characteristics informed by millions of online product-related data points, enabling top CPG brands and retailers to unlock growth opportunities in-stores and online.

As General Manager, Americas - I was responsible for building and leading a high-performing team, setting our strategy, and coaching my team to more than double the growth of our business in the region. In H2 2022, we expanded into new regions and verticals, and grew from 3 to 8 team members, while renewing focus on our Ideal Customer Profiles (ICPs) and addressing their needs more appropriately.Tastewise is the AI platform food brands use to make smarter decisions for a healthy, sustainable, and delicious future. Tastewise gives sales, marketing, and insights teams the data they need to make an impact on the market.

After the acquisition of Survey.com, I took on a broader leadership role with an expanded team, to sell and service our enterprise customers with a more comprehensive solution solving more important needs. We were able to further expand our growth rate (1+1 = more than 2) and establish ourselves as a leader in the industry.

Expanded role, in addition to mid double digit growth through new business, to include managing the team responsible for customer retention and growth, keeping our NRR above 110%

Took leadership over a team of 5 Enterprise Sales Directors and accelerated the mid double-digit growth in the region

Trax is the world leader in computer vision solutions for retail, ranking in the top 25 Fastest Growing Companies on Deloitte’s Technology Fast 500 list.Alongside teams of talented Sales Engineering, Customer Success and Account Management professionals, I embrace a Value-Based Selling approach to lead multiple customer acquisition and account growth activities with tier 1 CPG companies.

At Trax, we have developed a game-changer for the Retail and Consumer Goods industries. Providing unparalleled market data services and insights to tier 1 manufacturers and retailers, we provide holistic and growth-enabling views of competitive landscapes, all in real-time. Headquartered in Singapore, with offices across APAC, Europe, Middle East, North America and South America, top brands such as Coca-Cola, AB InBev, Heineken, Nestle, Henkel and others leverage Trax globally to increase revenues at all points of sale.Personally responsible for bringing the Retail Intelligence solution to market in America: Our solution generates growth opportunities to CPG companies, providing holistic shelf insights powered by Image Recognition and Big-data, across multiple categories.

• Evaluation of new categories for the entry of our brands in the North-American market• Planning the penetration into new channels• Bottoms-up yearly planning• Supply-Chain Operations Management• Financial Reporting according to Nestle corporate methodology

• Through persuasive category management and basing on strong analytical recommendations - Took our brand from 300 stores to National Distribution (about 1,300 stores)

• Set growth strategies by Sales Channel;• Managed the preparation of annual Sales and Sales-Spend Targets;• Liaison with the Marketing Team, and close collaboration in activation of programs basing on understanding of the consumer and the shopper;• Accountable for the Total Trade Spend (TTS) of the company, including setting the goals, setting guidelines, and directing the team;• Evaluated New Business Opportunities• Developed commercial plans• Responsible for the Shopper Marketing activities• Managed relationships with brokers and distributors, setting goals and developing growth programs

- Project Management- Cross Functional Leadership- Product Launches