Leo Rudi 🏳️‍🌈 Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

Responsible for the quality of service, improvement projects, recurrent deliveries, and management of the data intelligence team (BI).

Global

Social media, content, marketing and channel management services for corporate and personal brands. We are also making a positive impact by serving LGBTQIAP+ people with special prices. Results:1. Created in July 2022, achieved 100% of its bandwidth contracted for digital marketing consultancy by paying and pro bono clients (queer community).2. Creative planning for my personal brand's social media content, which achieved over 1 million impressions and 14,000 engagements in the last 12 months.3. Social media management using community management, organic content and ads. ROI > 9 and average ticket of BRL 4500.

São Paulo, Brazil

Novartis is the 2nd largest pharmaceutical company in the world. It's present in 140 countries. Its products reach almost 1 billion people. Results:1. Created local social media channels using Linkedin, Instagram, Facebook and Youtube, reaching over 20 million impressions and 150 thousand followers with a low investment.2. Developed a new operating system used by the company on channel management that accelerated content projects by 2.5x.3. Led a multidisciplinary team of 3 people focused on community management, design and writing. The content and interactions produced by this team increased brand awareness and social growth.

São Paulo, São Paulo

1. Set up new multichannel campaigns for health awareness using organic content, paid media, influencers and press that reached 2 million patients.2. Managed simultaneous projects using employer branding, crisis management, communication and internal comms with up to 6 agencies and different stakeholders.3. Monitored social media performance metrics and influenced data-driven content decisions by internal teams that made the brand be included in important social circles.

São Paulo Area, Brazil

VYA was a conscious food startup with more than 40 points of sale within companies. With its success, it was sold to Liv Up, the leading food tech in Brazil. Results:1. Led 6 brands rebranding with research methods and product marketing to launch in the B2B2C market. It contributed to the 15% increase in the average sale.2. Developed a new trade marketing system used by the company on +40 POS within companies. Interface with HR, Facilities and Internal Communication teams. It contributed to reducing the waste of unsold perishable products.3. Supervised the marketing budget and participated in c-level meetings as 1st company marketing hire.4. Led a six-person multidisciplinary team composed of design and content creators, marketers and sales promoters.

Brazil

Geek Publicitário is one of Brazil's largest marketing and communication portals, with 1.1 million pageviews per month.Special weekly columnist for diversity and inclusion topics.

São Paulo Area, Brazil

DentsuAegis Network is a group of agencies with 66,000 employees in 143 countries. I worked for General Motors’ account in South America. Results:1. Contributed to execution excellence of more than 30 campaigns, connecting the global and the local teams;2. Gather global customers and partners by organising the GM's account annual event. It helped to create new business.3. Implemented a new ad budget monitoring tool used globally by the company. It helped to increase the efficiency of media investments.

São Paulo Area, Brazil

Natura is the largest beauty company in Brazil. It recently globally acquired Body Shop, Aesop and AVON. Results:1. Participated in the relaunch of 3 new brands with the press, influencers, blogs, social media and events, resulting in consistent earned media results.2. Earned media coverage in over 50 press vehicles and specialised KOLs using content and relationship techniques. It contributed to the growth of brand awareness.

São Paulo Area, Brazil

Galápagos Jogos is a leading board game startup in adult games in Brazil. I was the 2nd marketing hire. Results:1. Led multichannel campaigns for the gamer community using social media, e-mail marketing, press relations, CRM and events. It contributed to the brand's rapid rise to leadership.2 - Implemented a system for sending lost game parts that increased customer customisation and loyalty to the brand.

São Paulo Area, Brazil

We created tre.co thinking of a light and participative way to buy fashion and craft products. We've developed our business plan focused on Brazilian customers who do not live in big cities but want to have access to its products. The brand had a solid digital media plan and focused on the user experience.

Master Of Business Administration - Mba, Marketing

Master In Digital Business Management, Bi And Artificial Intelligence

Bachelor, Public Relations

Activities and Societies: - Collaborator in Agency ECA Jr .; - Participant in "Gestão Reviravolta" of the Lupe Cotrim Academic Center.