• Gather requirements from business partners (Medicare, Pharmacy and others)• Develop repeatable, scalable ETL and automation processes integrating multiple data sources (structured or unstructured) for subsequent data analysis.• Create advanced queries for data exploration or analysis.• Create data models that integrate different data sources, including custom measures and time intelligence.• Develop complex analyses, summarize, and present data outcomes, recommendations to analytics leadership, department leadership, and other stakeholders.• Share repeatable analytics insights to solve business needs.• Know business details for Medicare and Pharmacy in terms of enrollment & billing & cost analysis• Adopt and leverage leading analytical tools and technologies: Amazon Redshift, workflows in Alteryx, Tableau, PowerBi,

• Define and develop data analytics flows, technologies, and efficiencies to support day to day eCommerce Operations.• Create dashboards and automate data processes for Tableau, Microstrategy, PowerBI, and Modern Excel.• Data processing and report automation using Excel Power Query, Power Pivot, VBA, PowerBI & Python Pandas.• Data connectivity, dashboarding initiatives leveraging Microsoft 365, Power Automate & Salesforce• Interpret business needs to determine innovative solutions, including strategy and implementation.

• Responsible for the overall health of a portfolio of hotels, focusing on maximizing ROAS by leveraging proprietary CRM platform (GMS) in the different business areas, including datapoints from BI tools, • Google Analytics, CRS and other tools.• Creating dashboards using BI tools and adding automation scripts using Python

• Managing 2.5MM in digital advertising spend; excellent KPI results of digital delivery, revenue, and • performance deriving from sound digital marketing plans, thoughtful budget allocation, and ongoing optimizations.• Creating dashboards using BI tools and advanced Excel features (PowerQuery, PowerPivot)

• Manage cross-channel digital media strategy [PPC, DRM, GDS, Web, etc…] for 30-40 accounts [hotels] in the North America and Caribbean regions. • Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels• Conduct conference calls with client regarding campaign performance and recommended modifications for improved campaign performance• Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines • Manage and optimize media campaigns, and therefore earned revenue for assigned accounts.• Collaborate with Advertising Operations to develop optimization strategies and detail changes • Reallocation of cross-channel budgets• Manage campaigns for clients with a proactive, detailed, strategic and analytical approach • Work with Advertising Operations Manager and Reporting Team on business review activities• Own the development and continued upkeep of client strategy throughout the lifecycle of campaigns

• Work on premium, key-account, enterprise Clients both on the U.S and internationally including Interstate and Hilton. • Manage over US$1M in concurrent projects.• Train, manage and mentor a team of 3 web digital producers.

PROJECT MANAGEMENT RESPONSIBILITIES:• Translate sold scope of work into a Project Schedule (work plan) and manage completion ofactivities by a cross-functional team (technology, creative, SEO, copywriting, etc.)• Serve as a liaison between the business community and the technical teams for effectivemanagement of project work efforts• Report status to internal and client stakeholders and communicate effectively to manageexpectations about status, risks, challenges, and accomplishments• Provide scope control for projectsBUSINESS ANALYST RESPONSIBILITIES:• Work with external clients to define business requirements for consumer-facing web sites,advising of website best practicesQA• Test web sites after build and prior to release to client for user acceptance testingGENERAL• Work independently and under the direction of the Web Delivery management team to provideclear and concise project documentation (to be utilized by business and technical staff) for project

• Played a key role in growing company revenues from $0 to $2M within the first two years• Managed 12 e-commerce sites for prominent digital retailers, such as Amazon and eBay• Provided strategic insight into client competitor sets via extensive research and market trend analysis• Presented and implemented successful product pricing and inventory strategies that resulted in improving profitability by 100% YOY• Monitored KPIs, including site visits, bounce rates and conversions using Google analytics and SEO/SMO strategies; managed owned, earned and paid media dollars• Created and enhanced product listings using CSS/HTML; edited images using Adobe Creative Suite• Resolved up to 200 customer inquiries daily while maintaining a 98 – 99% positive feedback score• Implemented new information systems, including Magento shopping cart software • Defined processes and workforce utilization efficiencies for fulfillment center, inventory, accounting and order management

• Managed all aspects of three e-commerce outlets: Amazon, eBay, and a standalone site• Supervised fulfillment and directed pricing and inventory strategies that improved revenue by 40%• Worked to implement Magento e-commerce shopping cart software• Oversaw all banner and signage operations, running up to 17 projects simultaneously• Designed marketing pieces using Adobe Photoshop and Illustrator• Responded to customer care emails in the areas of complaint resolution and client review• Maintained KPIs for owned, paid and earned media endeavors through pay-per-click accounts, website analytics and SEO/SMO strategy• Created and enhanced listings via CSS/HTML

• Managed 3 eBay retail sites: pricing, inventory, shipping, fulfillment • Enhanced listings via CSS/HTML, Edited and enhanced images via Adobe Photoshop.• Supervised a team of 3 listers.

• Managed a team of 6 people• Managed purchases and inventory control.• Kept accounting books, cash balancing, taxes.

Math tutor, College Algebra, Business Calculus.