Implement positioning objectives for the Art and Culture Center/Hollywood through marketing, public relations, social media, special events, membership and community partnerships. The Art and Culture Center/Hollywood presents contemporary gallery exhibitions, live stage performances, and high-quality education programs for adults and children. The Center fosters a creative environment where new and challenging work can flourish through programs that reflect the highest standards of artistry and diversity.

Developed brand strategies and oversaw all Marketing and Communications efforts for Traffic Sports USA, the North American subsidiary of The Traffic Group, the leading soccer event management company in the Americas, with headquarters in Brazil, and offices in the U.S. and Europe, including the Ft. Lauderdale Strikers, South Florida's only professional men's soccer team. Drove the organization's commitment to the advancement of soccer in South Florida at the youth, amateur and professional levels. Liaised with local community, and civic leaders as well as local organizations to help increase visibility for the company. Worked closely with sponsors and partners to create added media exposure during the Gold Cup and other international tournaments. Created marketing & communications strategies for the Strikers increased the visibility and ultimately attendance to the home games by directing social media, public relations, and advertising efforts for the club. Sought innovative ways to get the Strikers exposure through integrating media relations efforts, social media, and promotions.KEY ACCOMPLISHMENTS:• Created comprehensive marketing plan which included advertising, public relations and social media which resulted in attendance increased by 47% in 2013 • Drove an increase in social media activity and media relations efforts which contributed to final revenue up 25% over projection in 2014 with $0 dollars spent in advertising cost.

Oversaw all marketing efforts for one of Miami's oldest attractions including hiring and supervising staff. Created strategies for increasing overall attendance to the park, using advertising, PR, branding, special events, web-site and social media presence.KEY ACCOMPLISHMENTS:• Helped Jungle Island obtain an increase in attendance and achieve highest revenue since 2007 through public relations, social media efforts, and streamlined advertising• Created new events that reached the diverse communities in South Florida, increasing the parks attendance and goodwill in the community• Created a new website and increased online presence via social media efforts

Supported division with marketing and communications campaigns. Worked closely with creative agency to create collateral material, trade show booths, print advertising campaigns and website as needed. Managed the internal communications within division including maintaining region’s information on the intranet, and writing and editing an employee newsletter for the region. Worked closely with corporate to ensure branding and message was consistent throughout the various businesses within the region.

Created Public Relations and Branding campaign for the hotels within the division in order to increase the visibility of Sol Meliá Hotels & Resorts.Handled all media relations issues including all press releases, advertorials, media interviews and press trips to our hotels. Sought non-conventional means to promote our hotels to the consumer. Created plans for the launching of new hotels within the division. Liaised between our hotels and our corporate headquarters in Spain. Handled all crisis communications for our hotels, in conjunction with our headquarters in Spain.KEY ACCOMPLISHMENT:• Successfully increased the visibility of resorts among key media outlets, both in the trade and consumer markets, ultimately increasing awareness resulting in increased sales

Managed all media relations issues including all press releases, media interviews and credentialing for the annual international professional racing event. Served as liaison with local community, civic and political leaders in order to maintain the integrity of and interest in the event. Arranged and organized a year-round promotional schedule to promote the event. Managed corporate newsletters, brochures and other collateral pieces as needed to be used during promotional events and as a direct mailer. Maintained historical and statistical records for the track.KEY ACCOMPLISHMENTS:• Organized the re-design and re-branding of the website, resulting in an immediate increase of over 3,000 page views a day • Helped establish a corporate charitable foundation, which promoted the goodwill of the event

Worked closely with all media to ensure maximum coverage for the professional soccer team both at home and on the road. Handled all media issues including but not limited to player interviews, press conferences and player appearances. Wrote and edited press releases and media guides. Worked closely with television and radio crews during Fusion games. Supervised press box staff and stats crew at Fusion home games.

Acquired media coverage in the US Hispanic market for national corporate clients including Procter & Gamble (Pantene, Secret, and Explosion Musical), and Johnny WalkerAssisted in the creation of Public Relations Plans targeting the US Hispanic Prepared business clients through media training and wrote, distributed, and edited press releases Served as official Hispanic spokesperson for BellSouth Mobility’s Hurricane Preparedness plan

Account Executive, Florida Panthers 1996-1999Account Executive, Hockey Club 1996-1999 Games Coordinator, US Olympic Committee, 1994-1995Director of Communications, Soccer Marketing & Promotions 1993-1996