One man marketing team; from high level planning and strategy right through to implementation of all marketing activity.

SoCro is slang / short for Southern Cross. SoCro is a clothing company that is 100% Australian made and owned.

6 Month ContractDuties here included:• Planning, writing and implementation of targeted and strategic marketing and sales plans targeting predominantly B2B in my area being Helensburgh down to the Victorian border and inland to the Snowy Mountains. • Television advertising.• Training 2 other consultants sales and marketing techniques.• Press and website advertising, including editorial.• Email newsletters / reminders.• Social media strategy.• Prospecting.• Expo set up and attendance• Traditional business development.• Use of a CRM (Client Relationship Management) system to track client communications.• Presentations to businesses and groups (business chamber meetings etc).• Direct sales / Business Development, via phone, door knocking, follow-up of leads and networking.• Follow-up / allocation of leads generated by various marketing activities.• Attending networking events.• Pipeline management from first contact to close.• Proposal and tender submissions including costing.• Monthly/Annual Reports to the CEO.• Data analysis.• Market research.• Competitor analysis.• Forecasting.• Delegating leads to field consultants and / or external suppliers.• Public relations including contributing to industry publications with editorial pieces, writing press releases and media liaison• Organisation and attendance of expos.• Writing call centre scripts for business development centre.

Duties here include:• Planning, writing and implementation of a targeted and strategic marketing plan to target both end user and B2B. Marketing strategies include: • Direct Mail • SEO • Highly targeted pay per click search engine (predominantly Google) advertising • Press and website advertising • Email newsletters / reminders • Social media strategy • Direct sales / cold calling • Expos• Use of a custom designed CRM (Client Relationship Management) system to track client communications.• Presentations to businesses and groups• Direct sales, via phone (both cold calling and followup of leads) and social media (predominantly Linkedin and Facebook)• Follow-up / allocation of leads generated by various marketing activities• Attending networking events• Proposal and tender submissions, including costing• Monthly/Annual Reports to the board and the CEO• Data analysis• Market research• Competitor analysis• Forecasting• Delegating work to marketing assistants and / or external suppliers• Print management and liaison with 3rd party suppliers, sign writers and point of sale manufactures etc.• Public relations, including contributing to industry publications with editorial pieces, writing press releases and media liaison• Organisation and attendance of 4 expos per year.• Design and writing of college website• Overseeing all advertising including television commercials, radio ads, flyers, brochures, press advertisements, websites, email marketing/newsletters and website • Leads Tracking and allocation.• Developing new products to cater to market / client demand.College website: www.itcc.edu.au

Duties here included:• Planning, writing and implementation of targeted and strategic marketing plans and promotion calendars for two companies for a range of commercial and retail products covering a range of demographics.• Marketing Budgets for two separate companies with budgets of $330,000 and $2.2 million respectively.• Floor sales at expos• Campaign ROI analysis and debrief.• Monthly/Annual Reports.• Corporate identity management for Australasia.• Analysis of internal and external market research.• Project management.• Competitor analysis.• Delegating work to the Retail and Marketing Administrator.• Print management and liaison with 3rd party suppliers.• Public relations, including contributing to industry publications with editorial pieces, writing press releases, media liaison and developing strategies and targets for our external PR company.• Organisation of trade shows, product launches and events, of which we participated in over 15 last year including the HIA Home show at Darling Harbour Sydney, Melbourne Fine Foods and The Rocks Aroma Festival involving coordination of administration staff, technicians, outsourcing and sales people.• Photography, both product shots, location, events and liaison with external photographers.• Brand management for over six brands, including Concerto, Lazumba, Global Coffee Solutions, Jura, Cafina and Volere Espresso.• Design and coordination of the companies various websites.• Working with distributors and the sales teams to tailor and implement marketing plans.• Overseeing all advertising including television commercials, radio ads, flyers, brochures, press advertisements, websites, email marketing/newsletters, signage, point of sale items and all our websites. • Leads Tracking and allocation.• CRM (Client Relationship Management).Websites:www.globalcoffee.com.auwww.au.jura.comwww.lazumba.com.auwww.volere.com.au

Duties here included; input into marketing plans, design and content for flyers, brochures, press advertisements, presentations,websites, email marketing/newsletters. I had the responsibility of taking all concepts and ideas from the meeting room to a finishedstate. This included both print and web. Although I mainly worked on my own in regards to the copywriting and concepts for thiscompany, I liaised with the Managing Director and other members of the board to discuss and produce new ideas.

Duties here included typesetting, four colour film output, retouching, colour correction, and ad creation/setting. Magazines I workedon included Country Life, NME, Melody Maker, Shoot, Horse and Hound, and Amateur Photographer. Other duties included MorningShift Manager and IT Support.PERSONAL ATTRIBUTES• Committed to team concepts and work well with colleagues.• Conscientious, hard working, versatile.• Thorough knowledge of the Australian consumer.• Good sense of humour.• Well presented.• Excellent verbal and written communication.• Can work unsupervised, managing multiple projects at one time.• Quick learner, adaptable.• Ability to liaise with clients, re-sellers, distributors on all levels.• Love a challenge.