Promoted March 2021(Prior position Director of Marketing)

Services Offered: - Digital marketing- Brand development - Business planning and strategy- Communication design- Market research- Project management- Copywriting

Responsible for in-depth market research and analysis, and leveraging external data for the creation of data enabled features and insights. Provided actionable insights to support product and strategic decisions. Supported, managed, and executed MarCom initiatives where and when necessary.Key Achievements:• Tracked artist success growth using social/music activity, and defined fan development stages and precursors to enable prediction of artist breakout points and value potential ("discover the next big thing")• Designed new data driven features supporting product value and business goals: New ranking algorithm, artist and fan analytics, social music influence benchmarks• Developed new approaches to psychographic profiling based on music/social sentiment to create a platform for opportunities beyond music streaming• Produced data work and strategies utilized as proof of concept aiding in the procurement of $3.6m Series A funding• Executed cross-promotions with high profile partners such as radio stations, producers and artists, as well as other MarCom related activities (targeted retention campaigns to community, online outreach, and social media) triggering steady artist membership growth and brand awareness• Crafted press content and secured placement in industry leading e-publications, i.e. TechCrunch, hypebot, and newswires

Tasked with expansion of Fotolia brand, product and services in to North American market while advancing sub-brands PhotoXpress.com/DollarPhotoClub.com globally through product innovation and monetization. Provided strategic business development, and MarCom leadership to advance the goals of the business. Provided leadership and oversight of internal/external communications including online campaigns, print marketing collateral, tradeshow booth design, website content, press releases, and production with campaign schedules. Coordinated with global regions to ensure accurate localization of content and execution of marketing collateral and campaigns.Key Achievements:• Increased promotional, API, and affiliation deals with partners and publishers to drive brand awareness, demand, and new revenue sources• Restructured Fotolia social media strategy into cohesive global brand image, streamlined communication flow and manageability of content syndication, and reduced fraudulent activity• Transitioned PhotoXpress.com Beta site to Freemium business model by developing new unique product offerings and pricing for additional revenue to business and expanded choice for consumers• Refocused PhotoXpress.com user experience by optimizing engagement touchpoints resulting in increased MAU, LTV and community evangelism• Co-created popular premium stock photo service, Dollarphotoclub.com; managed brand development, experience and GTM strategy• Supported Fotolia Instant app launch with content writing, social media promotion and press distribution/blogger outreach

Managed development and marketing of desktop and notebook products from newly formed HP/Voodoo Gaming Business Unit. Coordinated with various cross-functional teams including R&D, software, documentation, MARCOM, channel partners, web development, and design agencies to ensure accurate communication of schedules and action items.Conducted customer experience audits to help aid internal teams in elevating brand strategy. Coordinated and executed SEO/SEM strategies to drive web traffic and optimize lead generation. Promoted HP Voodoo brand and customer experience through web strategies and OOBE.Key Achievements:• Delivered new desktop and laptop products to market from planning stages through to promotion. Notable products include Voodoo OMEN, HP Blackbird, and HP Firefly• Supported the successful launch of three products: HP Blackbird 002, Voodoo OMEN, and ENVY 133• Advanced brand stewardship at various launch events, including the Connecting the World 2008 event in Berlin, Germany, the international CES event in Las Vegas (2007 and 2008), GDC San Francisco, and other worldwide events• Conceived and oversaw development of HP Blackbird 002 and Voodoo Omen out-of-box experiences

Worked closely with Chief Marketing Officer to plan and implement new brand and marketing strategies. Exercised brand stewardship. Coordinated with manufacturing and inventory departments on new product introductions, ensuring copy and specifications are accurate and properly executed by web teams. Developed improvements to sales/customer care departments and crafted unique online marketing and brand touchpoint experiences.Key Achievements:• Established new customer relationship management processes and guidelines used to enhance product out -of-box experiences resulting in higher level of customer satisfaction and premium service • Managed web page updates, copy, SEM and demand generation campaigns ensuring consistency with brand voice and values

Managed and optimized team sales and performance through regular sales training sessions, prompt performance reports and coaching. Enforced proper logistics and process for ordering, metrics reporting, shipping and receiving and accounting.Key Achievements:• Introduced web and email marketing tactics to store location• Contributed average 17% of store sales volume per year