Leo Smith

Leo Smith Email and Phone Number

CX and Marketing Strategy at Western & Southern Financial Group @ Western & Southern Financial Group
400 Broadway, Cincinnati, OH 45202
Leo Smith's Location
Cincinnati Metropolitan Area, United States, United States
About Leo Smith

Driven professional with extensive experience architecting and driving successful transformative change while in both corporate leadership roles and entrepreneurial ventures. The postings on this site are my own and do not represent in any way Western & Southern Financial Group's (including its member companies) positions, strategies or opinions. The information contained on this site is for informational purposes only and should not be considered as investment advice or as a recommendation of any particular strategy or investment product. This profile should not be considered as a solicitation for services.

Leo Smith's Current Company Details
Western & Southern Financial Group

Western & Southern Financial Group

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CX and Marketing Strategy at Western & Southern Financial Group
400 Broadway, Cincinnati, OH 45202
Employees:
1
Leo Smith Work Experience Details
  • Western & Southern Financial Group
    Cx And Marketing Strategy
    Western & Southern Financial Group Nov 2018 - Present
    Cincinnati, Oh, Us
    Responsible for driving the advancement of an enterprise customer experience practice along with establishing a leadership accountability structure that fosters continuous improvement, elevates customer and employee experiences, retention, advocacy and resulting business growth.Owner of strategic planning initiatives that equip top leadership with business critical customer insights, market conditions, industry factors and competitive intelligence that influence strategic planning and maximize desired business outcomes. o In 2022 93.3% of top company leaders stated that information they receive has been “Extremely Effective” for influencing strategic plans and 85.1% state that the information has “Shifted their perspectives.”Responsible for transforming and continuously evolving culture from “customer aware” to “customer obsessed” by 2025 along with the associated mechanisms for measuring its progression. o Increased customer understanding across the enterprise 52.3% since 2019 to 81.4% of goal as measured by maturity study. o Evolved enterprise culture from “developing (aware)” to “defined” to “advanced” within 3-years, previously a 5 year bogey. o Continued persistent efforts suggest favorable trajectory and advancing to “customer obsessed” two full years ahead of goal.Develop rigor that will enable customer centered experience design at scale and its application into sales, marketing, customer service, operations and other key areas across the enterprise. o 2019 through 2021 efforts have rapidly progressed experience design application up 37.4% through the same period reaching 98.2% of goal, also two years ahead of plan. Customer advocate and champion for driving continuous “differentiating” change through collaborative innovation and accompanying strategic planning and execution with urgency and excellence.
  • Spigit
    National Account Director - Consultant
    Spigit Feb 2018 - Jun 2018
    San Francisco, Ca, Us
    Spigit (now Planview) is the largest provider of innovation management software to some of the world’s foremost companies, including AT&T, Citi, Duke Energy, MetLife, Pfizer, IBM, Unilever, UnitedHealth Group and more. Spigit enables its customers to harness the collective intelligence of their employees, customers, and partners to solve today’s problems, maximize tomorrow’s opportunities and accelerate innovation. – Special assignment to quickly position Spigit for optimum acquisition opportunity.– This was done by bolstering C-Suite relationships with Spigit’s top Fortune 500 clients and helping them maximize their potential with the platform.– As a prior practitioner, leveraged a variety of proven use cases to substantiate the power of the platform and then determine business need and appropriate application.– Worked with leadership to prioritize by strategic fit, cost, time and business value.– Once reengaged, organized and led cross-functional and cross-company teams to implement initiatives for realizing desired business outcomes at an extremely accelerated pace.– Established KPIs that would determine the ultimate ROI/business impact.– Successfully extended contractual obligations between 1 and 5 years.– Spigit was successfully acquired in late 2018.Spigit's global HQ is in San Francisco, European HQ in London, and Asia-Pacific HQ is in Sydney.
  • Fifth Third Bank
    Vice President Marketing, Customer Experience And Collaborative Innovation
    Fifth Third Bank 2015 - Feb 2018
    Cincinnati, Ohio, Us
    • Owner of CX-focused collaborative innovation at Fifth Third Bank• Deep dive into gaps identified by customer satisfaction data to uncover root cause and associated opportunities for mitigation and sustained improvement.• Harnessing the voice of the customer and employee via innovation events as well as “blue sky” 24/7 open ideation for new product and process ideation.• Identification and elimination of roadblocks preventing employees from delivering significantly differentiated customer experience.• Launched an “Always On” collaboration portal via the Spigit social platform for Continuous Improvement to processes and products elevating both the employee and customer experience.• Brough to life opportunity to utilize social collaboration platform for a broader aperture into gaps identified by customer survey data, dips in the customer (and employee) journey and points of insertion with Fifth Third’s Agile-like methodology • Architected ROI capture capabilities measuring realized and prospective impact of employee ideation to; revenue; efficiency/cost avoidance; customer experience; employee engagement and complaint reduction. • Embedded enterprise-wide culture of innovation through the adoption of the Spigit innovation management platform as well as establishing a means of tracking the progression of game-changing solutions through the lifecycle from idea, to action, to results.
  • Fifth Third Bank
    Marketing Strategy, Earnings & Sales Delivery
    Fifth Third Bank 2013 - 2015
    Cincinnati, Ohio, Us
  • Fifth Third Bank
    Vice President Corporate Marketing
    Fifth Third Bank 2009 - 2013
    Cincinnati, Ohio, Us
  • Faith, Inc
    President
    Faith, Inc 1998 - 2009
    Marketing Consulting and Procurement Group• Provided dedicated onsite marketing, design, procurement and fulfillment support to US based Fortune 500 companies.• Faith placed dedicated staff, focused solely on one contractual client at a time, directly into the heart of organizations requiring expert support from concept to completion without the fully loaded costs or head-count of full time employees.
  • Xrc Worldwide
    Sales & Strategic Partnership Executive
    Xrc Worldwide 1995 - 1998
    • Focused on emerging market growth opportunities, ultimately negotiating national and international partnerships and contracts for purchase power and significant volume discounts.• This ultimately led to vendor relationships that formed to become the International Printers Network (IPN). • This unique partnership not only allowed for volume discounts, but also the ability to receive priority as allotments for materials was key to business success at the time.• The IPN also led to the creation of global on-demand international newspapers printed worldwide for traveling business executives (obviously this was prior the current internet).
  • Bellcore (An At&T/Bell Company)
    Director – Support Services Procurement And Contract Specialist
    Bellcore (An At&T/Bell Company) 1991 - 1995
    • Responsible for corporate procurement services up to $200 million annually.• This included sealed bid RFPs, onsite visits and vendor selection.• Along with Legal, involved in new, amended and extended contract negotiations.
  • Bellcore (An At&T/Bell Company)
    Regional Manager – Graphics, Reproduction, Technical Drafting
    Bellcore (An At&T/Bell Company) 1988 - 1991
    • Responsible for staff of 60 management employees throughout Bellcore's six NJ and one Illinois-based corporate facilities. • P&L accountability, staffing, business planning, budget forecasting, associated reporting and strict brand, regulatory and risk compliance.
  • Bellcore (An At&T/Bell Company)
    Creative Director – Marketing/Graphics
    Bellcore (An At&T/Bell Company) 1986 - 1988
    • Managed staff of 22 with five direct reports responsible for all marketing, sales delivery and presentation materials of the company.• High-volume overflow management via staff additions, temps and vendors to meet the high demand and critical deadlines (patents).
  • Bellcore (An At&T/Bell Company)
    Graphic Designer – Graphics, Multimedia And Animation
    Bellcore (An At&T/Bell Company) 1985 - 1986
    • Responsible for design and production of sales delivery and presentation materials through all channels including animation for technical explanation of R&D products.• Perfect attendance during entire Bell system career (10+ Years).

Leo Smith Education Details

  • William Paterson University Of New Jersey
    William Paterson University Of New Jersey
    Visual Arts/Design/Marketing

Frequently Asked Questions about Leo Smith

What company does Leo Smith work for?

Leo Smith works for Western & Southern Financial Group

What is Leo Smith's role at the current company?

Leo Smith's current role is CX and Marketing Strategy at Western & Southern Financial Group.

What is Leo Smith's email address?

Leo Smith's email address is le****@****ero.com

What is Leo Smith's direct phone number?

Leo Smith's direct phone number is +190887*****

What schools did Leo Smith attend?

Leo Smith attended William Paterson University Of New Jersey.

Who are Leo Smith's colleagues?

Leo Smith's colleagues are David Stein, Chedrick Black, George Sundrup, James Sorn, Nick Phelps, Joshua Booker, Michelle Kah.

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