Cx And Marketing Strategy
CurrentResponsible for driving the advancement of an enterprise customer experience practice along with establishing a leadership accountability structure that fosters continuous improvement, elevates customer and employee experiences, retention, advocacy and resulting business growth.Owner of strategic planning initiatives that equip top leadership with business critical customer insights, market conditions, industry factors and competitive intelligence that influence strategic planning and maximize desired business outcomes. o In 2022 93.3% of top company leaders stated that information they receive has been “Extremely Effective” for influencing strategic plans and 85.1% state that the information has “Shifted their perspectives.”Responsible for transforming and continuously evolving culture from “customer aware” to “customer obsessed” by 2025 along with the associated mechanisms for measuring its progression. o Increased customer understanding across the enterprise 52.3% since 2019 to 81.4% of goal as measured by maturity study. o Evolved enterprise culture from “developing (aware)” to “defined” to “advanced” within 3-years, previously a 5 year bogey. o Continued persistent efforts suggest favorable trajectory and advancing to “customer obsessed” two full years ahead of goal.Develop rigor that will enable customer centered experience design at scale and its application into sales, marketing, customer service, operations and other key areas across the enterprise. o 2019 through 2021 efforts have rapidly progressed experience design application up 37.4% through the same period reaching 98.2% of goal, also two years ahead of plan. Customer advocate and champion for driving continuous “differentiating” change through collaborative innovation and accompanying strategic planning and execution with urgency and excellence.