Toufik Lerari Email & Phone Number

Nice, Fr

DUSENS GROUP is an international advisory communication group with a unique position between Europe, Africa, and the Middle East.Since July 2024, Dusens Group has consolidated its position as a global player by bringing together under a single brand its 240 employees and five entities: tequilarapido, Allegorie, Fifty 4 média, Tada Research, and Dusens advisory.Particularly recognized for its digital transformative mindset and 35 years of cross-industry experience, it advises international-scale businesses to (re)create sustainable trust, engagement, and growth that truly make sense for individuals, businesses, and society as a whole.From France, since 1989, DUSENS GROUP has provided long-term support to major companies, brands, and organizations such as Engie, Renault Group, Hermès, Bouygues, Sanofi, Nexans, Viatris, Accor, Vinci, Total, Thalès, Orange, and more.In the MENA region, over the past 15 years, DUSENS GROUP has supported the international growth of leading and iconic brands such as Djezzy, Faderco, Ifri, Nike, Palmary, Cevital, Renault, BNP PARIBAS, Total, Schlumberger…Since July 2024, Dusens Group has consolidated its position as a global player by bringing together under a single brand its 240 employees and five entities: tequilarapido, Allegorie, Fifty 4 média, Tada Research, and Dusens advisory.

Nice, Fr

The advisory agency #Allegorie unites Algerian talents, from various expertise and different cultural backgrounds all sharing the same thirst for creation and future. With its four subsidiaries, #Allegorie focuses in the image consulting, communication and advertising to support policy makers, brands and companies operating in the Algerian market.#Allegorie works hand in hand with of the most important companies and brands to enhance their reputation and performance in Algeria through its five subsidiaries and internationally through its sister company tequilarapido.

Fikra is the first Algerian think tank which gathers all the vivid forces to create positive momentum.Fikra is a new generation of conferences with a strong social span and an important media coverage. It is a platform of international dimension, conceived as a place for inspiration and creativity where the need of common creation and progress is shared.Fikra gathers all the vivid forces from different scopes : political, economic, scientific, cultural and educational. It links them with passionate speakers around an inspiring annual theme.Fikra is a citizen’s initiative founded by two Algerian entrepre- neurs, Toufik Lerari and Marhoun Rougab, who have the common mission of sharing inspiring ideas to create positive collective dynamics.

Algiers, Dz

The market research and polling institute #Mawja has the ability to lead strategic studies and recruit respondents (usually inaccessible) in the most rural areas. It relies on a national network of field staff and qualified supervisors.in a market like Algeria's, market research organisations have to be creative #Mawja Features an innovative management application survey therefore responsiveness and quality are exclusive in Algeria.#Mawja Has conducted numerous studies on Algerian consumer trends. The insights collected are of strategic value to all the entities of the Allegorie group and to the the clients it advises.

The media agency # fifty4 advises Algerian advertisers on their media planning strategy and media buying to optimize their marketing investment.Through an individualized knowledge of local media and a large buying volume, #fifty4 builds the most efficient and agile media plans of the Algerian market.Closely with #Mawja, # fifty4 regularly hosts roundtables with Algerian marketing decision makers and exposes current media trends.

A new digital entertainment media & Lifestyle APP. A data-driven technological platform combining the edge of a new editorial creativity with the multiplier effect of social networks.Our 100% digital radio broadcasts a creative content, builder with interaction with the audience and therefore engaging into an in crédible dialogue within social networks. We are interest-based community which gives a strong meaning to this incredible interaction between users, creative content and social networks.Jow owns a performing tracking and profiling system. IA-based and thanks to advanced algorythms, Jow delivers a strong analytical tool with a predictive assesment of the reach behaviour, making this media Power full and unique.

Managing Is

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