Lerato Matlala Email & Phone Number

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

● Led a successful rebranding campaign, increasing foot traffic by 25%.● Launched a sustainable fashion line, boosting brand loyalty by 18%.● Grew Instagram following by 50% through a strategic influencer campaign.● Managed a capsule collection collaboration, resulting in a complete sell-out.

City Of Johannesburg, Gauteng, South Africa

•The first annual online fashion show/exhibition was planned, which greatly improved networking, introduced new products and offers to potential customers, and raised brand awareness. Ensure alignment with project objectives, deliverables, and timeframes through effective project management and communication; provide constant feedback on Strategic Marketing; communicate campaign progress to management.• Featured in local newspapers for the efforts to influence and empower young teenage girls in the community who are interested in pursuing a career in fashion, as well as for the efforts to establish and maintain professional relationships with leaders, investors, and business partners to develop the company and create new job opportunities to increase employment in South Africa. • Contributed to the design, development, and measurement processes, as well as evaluated frameworks that monitor the seasonal and efficiency of marketing communications and offer suggestions for improving them, resulting in a well-balanced product selection that is in line with the company's strategy and customer profile.• Negotiating effectively for profit and value, sourcing fabrics from various textile distributors, and establishing and maintaining positive relationships with key business functions, partners, employees, and suppliers.

City Of Johannesburg, Gauteng, South Africa

• Increased customer base by approximately 67% through creative bridal designs that introduced quality and confidence geared toward the upper-middle class, by understanding customer needs to propose offerings that are suitable for the target market using the demographic data tool, and developed sales-maximizing departmental strategies and promptly acquired stock to put those strategies into action.• Using marketing development strategies, involving clients in surveys, effectively responding to feedback, defining the target market and achieving tactical goals to achieve long-term objectives and sales targets worked closely with the planner to analyze previous sales patterns, market trends, the direction of future trends, and brand initiatives.• Moved information on the most proficient method to drive activity and venture the board by training and coaching junior colleagues to plan month-end reports, and quarterly estimates, investigate financial plans and settle planning inquiries.

South Africa

South Africa

Gauteng, South Africa

• Coordination and Preparation: Contributed to the administrative responsibilities of the communication and marketing team, such as expediting supply chain management requisitions; together with the Editor, who is in charge of the content and presentation of each edition; distributing an online newsletter; obtaining images and formatting them. Developed an annual donation budget, analysed schools in need of funding, organized paperwork, issued Section 18s, made payments, and collected acknowledgement letters. Policies and procedures guided decisions, and the company's own business plan had an impact on the selected areas' efficiency and effectiveness.

Gauteng, South Africa

• Analytics and Support for the Strategy: Marketing and Communications in the management of integrated offline and online marketing and communication campaigns; created a school database so that all of the company's schools could run the wellness campaign. They also gave out stationery and sanitary supplies to students and offered mentorship or services that directly helped or affected results in a particular area. Formulated and carried out strategies for utilizing the appropriate channels (social media, email, etc.) to reach the intended audience; accomplished a project with collaborators to give sanitary and stationery packs to a children's home. They also fixed their garden so that they could harvest their food, drove the annual calendar for promotions and communications, and made sure that all campaigns were delivered to the marketing operating plans.• Research and Evaluation: As head of "The Future Icons Program," I helped with the analysis of communication and marketing data, searching for South African underprivileged upcoming entrepreneurs who needed help with funding and platforms to show their work. Achieved the company's goals by conducting research on children from low-income families in areas such as Soshanguve and Mamelodi. Created forecasts for the budget and annual reports, and set up weekly meetings to measure performance analytics (status meetings where all members meet to finish tasks).

Sandton, Gauteng

Styling 2 presenters for the show, "Mzansi Insider".

Illovo Sandton

• Developed and maintained long-term relationships with key decision makers, customers, and key suppliers to increase exclusive supplier business usually CMT. • Managed the alignment of all marketing elements by ensuring that they are delivered and aligned with the brand identity (including television campaigns, in-store presentations, professional websites, and procured manufactured business cards, banners and pamphlets) in partnership with other businesses.• Maintained a thorough understanding of the current market conditions and competitors to strengthen the company's position in the market; Developed a brand image and distributed surveys to employees to determine which image best represents the business, ensuring that staff and management are informed of developments regarding the name, slogan, logo, colours, and target audience.• Maintained the integrity of the brand and made certain that the effects of all branding decisions are compared to the brand strategy and confirmed to the corporate identity.• Changed the name of the company, looked into the meanings of words, colours, animals, and things, and collected suited names. To design, create, and implement brand pillars that meet the business's strategic objectives and maximize customer lifetime value, findings were presented and discussed.• constructed positive relationships with both internal stakeholders (merchandise, stores, advertising agencies, and leadership teams) and external stakeholders (suppliers, online, production, and so on) to send marketing messages that go above and beyond what customers want.• liaised with CMT and coordinated with the graphics department on a per-project basis in the practice of professional ethics, facilitating the acquisition of marketing equipment for company events, including obtaining quotations and raising purchase orders

Sandton, Gauteng, South Africa

Participated in a project as part of an internship to design three pageantry outfits for the 2019 Miss Universe, former Miss South Africa 2018.

Gauteng, South Africa

Rosebank, Gauteng, South Africa

- Interned at SAFW from February, sitting arrangements - Assisting in styling for SPRING | SUMMER collection (The night with the Stars)

Business Accounting, Accounting And Business/Management

Activities and Societies: Class Representative for first year - Accounting, - Digital and Academic Literacies, - Business Management.

Fashion/Apparel Design

- Visual Studies - History of Fashion - Fashion Trend and Analysis - Garment Technology - Textiles - Designs concepts - Pattern construction

Financial Modeling & Valuation Analyst, Financial Analysis

- Professional Ethics - Accounting Fundamentals - Reading Financial Statements - Excel Fundamentals - Formulas for Finance - Corporate.

Fashion Modeling

Amazon Web Services 2019, 88

- Introduction to AWS Web Services - AWS Cloud Basics - AWS Storage and Databases - Networking Components in AWS - High Availability.