Leres Anbara Email & Phone Number

Jakarta, Indonesia

- Secured victories in 5 pitches within a span of 6 months, successfully leading comprehensive 360 campaigns and TVC projects for prominent brands such as Danamon No Frills Card, Gaga 100 Xtra Pedas Jalapeno, MR. DIY 360 Campaign, Sarden Gaga, and SKINARO- Demonstrated expertise in steering the creative strategy for both Above-The-Line (ATL) and Below-The-Line (BTL) initiatives for renowned companies including Gudang Garam, Danamon, and Erha- Spearheaded the development of impactful content, including Jingles, Company Videos, and Infographic Videos, contributing to the brand narratives of Surya & Surya PRO, Curcuma Plus, and Syngenta Indonesia- Formulated and executed dynamic Social Media Strategies while excelling in the implementation of Copywriting techniques, ensuring cohesive and engaging brand communication across various platforms

Jakarta, Indonesia

● Founded and currently serve as the Director of Kalakolektiva, a digital media company focusing on art,social, and lifestyle content targeted toward young adults in Indonesia● Supervise all digital content, including daily posts on Instagram and the company website, which reachesan audience of over 1,300 followers● Manage and evaluate all company programs, including partnerships, live talk shows with famous artists,and daily content with average engagement rates above 15% on Instagram● Develop and implement marketing strategies to reach a wider audience, including partnerships with over30 art and culture events such as ICAD, Pop Up Market Indonesia, UI Fashion Week, and Inspired Fest● Oversee the overall operations and success of Kalakolektiva, working to grow the brand and reach newheights in the art and digital media industries

Jakarta, Indonesia

● Handle copywriting for various famous brand’s social media accounts on TikTok and Instagram,producing content briefs, captions, and digital campaigns● Create engaging digital campaigns with an average reach of more than 50,000 per social media accountfor brands such as Diabetasol, Kalbe, Danone, Sunpride, Teh Gelas, and Auntie Annes● Develop copywriting for Danone's CRM channels, including web push notifications, email marketing,WhatsApp, and SMS, that have seen positive progress in conversion rates and audience engagement● Write video ad scripts and voice-over scripts for companies such as Danone, Sunpride, and Momogi, andproduce an e-book for Nutrilon, demonstrating solid skills in scriptwriting for various media● Nominated as "Best Supporter" in 2022 for versatility in copywriting, including company profile videos,pitch decks, and digital advertisements

Jakarta, Indonesia

● Segmented over 8 million Halodoc users for various marketing campaigns to target specific audiences● Implemented marketing campaigns across multiple channels, including email, web & app banners, push notifications, inbox, SMS, and WhatsApp, with an average of 5 channels used daily. Utilized various CRM tools, including Braze, Amplitude, Stripo, Sendgrid, Jatis Mobile & CPro, Leadpages, Control Center, Appsflyer, and Microsoft Excel● Maintained an inventory of over 100,000 pharmacy products and Halodoc features, resulting in over 1 million webpage views per week● Produced monthly reports on CRM data and performance, tracking the results of over 100 marketing campaigns● Collaborated with a team of over 100 local and international colleagues in the CRM division and beyond, using Slack and JIRA as primary workspace tools

Jakarta, Indonesia

● Wrote over 300 news articles for the Medcom.id website● Collaborated with a team of 10+ journalists and editors to ensure timely and engaging content● Conducted quality checks and evaluations for news in various categories, including business,entertainment, sports, politics, arts, technology, fashion, and criminal

Jakarta, Indonesia

● Qualified as an ambassador among 3,000+ candidates, maintaining connections with 100+ ambassadors● Successfully marketed a fin-tech start-up, contributing to over 633 million loans facilitated since itsestablishment● Developed and executed effective marketing plans for a peer-to-peer lending business, resulting inrecognition as a top 10 team

Jakarta Raya, Indonesia

● Collaborated with 5+ divisions to research and discuss mental health issues● Crafted articles and copywriting for social media with a reach of 34,000+● Successfully evaluated digital content on social media, achieving over 10,000 likes on 12 Instagram posts

Bachelor'S Degree, Communication Science, 3.72

Activities and Societies: Staff at Arts and Culture Ministry of the Student Executive Board (BEM) of the Faculty of Social and Political.

Natural Sciences

Activities and Societies: Public Relations Officer of the Student Council at SMAN 38 Jakarta