Ken Lerner Email & Phone Number

Minnetonka, Minnesota, United States

Originated, developed, and led a direct-to-small business, e-commerce sales channel, scaling it from $0 to over a half a billion dollars in revenue. Led marketing, sales, digital and finance teams. Led distribution channel innovation in forty states.We built from the ground-up the first digital channel from a health insurance company for small businesses to shop and buy on-line. The on-line channel has been the equivalent of a top ten in annual new sales market for the enterprise.* Originate new revenue generating distribution strategies, build products, services and programs to execute the strategies in markets across the USA. Then manage once on the market to optimize performance.* Led the corporate Data Science function.

Chapel Hill, North Carolina, United States

Created revenue innovating products, generating demand, and managing segments. Led the marketing function and specialty products SBU (dental, life, and disability products).Team Marketing was comprised of these disciplines: brand management, product development & management, marketing analytics, communications, advertising, market research, and the company's website.Held manager and director roles of product management, development, and B2C direct to consumer sales.

Bachelor Of Science - Bs, Finance, General

E-Commerce/Electronic Commerce

Sales

Marketing

Improvisation Management