Brigitte Le Roux Email & Phone Number

Lyon, Fr

Lyon, Fr

Région De Lyon, France

Région De Lyon, France

Dublin, Ireland

At AOL, I design, develop, and monitor digital advertising campaigns for major clients, including General Motors, Ford, Reckitt, Club Med, Redbull, Total, Virgin Mobile, and Sony. Effectively optimize campaigns through homepage takeovers, Windows 8 and mobile apps, and Xbox advertising, and video, Skype, and multiscreen marketing strategies. Key achievements: - Liaise between partners and vendors, facilitating creative endeavors and tracking and implementing campaigns. Manage international client relationships with Tier 1 agencies in France, including Aegis and WPP. - Train newly hired employees, coordinating all advertising activities. - Develop and implement marketing plans and projects for new and existing products. - Cultivate excellent long-term relationships with clients, maintaining ongoing communication and facilitating solutions to address concerns. Provide recommendations based on performance and benchmarks.

Paris Area, France

At Getty, I created and implemented marketing and branding strategy for Istockphoto in France, including online and offline (viral) marketing, school partnerships, and fare booths. Key achievements: - facilitated marketing tools production and implementation on social media. Managed Facebook, Twitter, Viadeo, and LinkedIn accounts. - forecast budget, negotiating partnerships and coordinating resources and providers.

London, Royaume-Uni

At TripAdvisor, I established, monitored, and optimised marketing campaigns for key clients, including Hilton, Voyage SNCF, and Ramada. Prepared and delivered presentations describing campaigns. I also designed and developed new reporting process for clients on Microsoft SQL server.

London, Royaume-Uni

At Aegis Media, I managed a proprietary software project. I also selected, negotiated, and coordinated relationships between European clients (Apple, adidas, Debenhams) and eCommerce sites, including Google, Pricegrabber, Shopzilla, and Kelkoo. I supervised online product merchandising, planning product pushes on sites with editorial teams. Key performance indicators included increases in sales, average basket size, and amount of traffic.

Londres

At Microsoft, I managed amongst others Amazon, Dell, and Tesco European campaigns, including negotiating contracts, online merchandising, and reporting marketing effectiveness. I set up, monitored, and optimised merchant visibility on MSN Shopping eCommerce platform. I collaborated with the category manager and editorial team to add content and create integration processes to meet merchants’ needs and promote products, identifying and featuring keywords for Google shopping feeds.

London, United Kingdom

I conducted marketing research, interviewing key contacts and analysing French-speaking markets in Europe. I facilitated telemarketing for B2C and B2B projects in short-term interviewing experiences.

Paris Area, France

I coordinated advertising and marketing communications, including newsletter, website, offline, and online advertising. I also coordinated logistics for Emmy Awards, MIPTV, and MIDEM.

Paris Area, France

Here, I managed marketing communications, including partnerships, websites, emails, flyers, and benchmarking.

Paris, France (1 Year In London, Uk)

I researched and qualified candidates, planned and coordinated logistics. Looked after invoicing and several administrative tasks.. I spent a year in London honing my English skills.

Bachelor, Advertising

Bachelor in Advertising & IAA International Advertising Association Diploma

Deesma, Marketing

French Advanced Diploma in Marketing

Brevet De Technicien Supérieur, Business

French National Diploma of Higher Education