Lertchaai Hale Email & Phone Number

Austin, Texas, United States

Helped develop and maintain the design system for Sysco Shop's redesign, ensuring consistency and scalability across multiple products and platforms.Led initiatives related to product discovery, including redesigning the "Add to Cart" quantity selectors, category and subcategory pages. Developed designs for future concepts of Sysco Shop and Sysco Foodie, contributing to the growth of the platform and the company.Employed innovative techniques in Figma to create designs efficiently, streamlining the prototyping, testing, and development processes.Curated images and graphics used in various areas around Shop, including images for second-level Categories and Foodie cuisines.Collaborated with cross-functional teams to deliver thought-out experiences that enabled customers to order food and other items for their business seamlessly.Effectively using communication and presentation skills to communicate design concepts with members of technical and non-technical roles, such as product managers, developers, and members of business.

Interacted with customers from diverse cultural and technical backgrounds, gaining valuable insights into user flow and behavior. Examples included identifying common usability issues with different visual elements (buttons, prompts, even gestures), or ways to streamline tasks across different devices and platforms.Developed excellent communication skills and became highly proficient in Apple's hardware, software, and services, to enable and provide clear and efficient solutions to customers in a fast-paced environment, with a 95+% CSAT (customer satisfaction) rating, and a 92+% rating in issue resolution. Collaborated with product owners and designers to gain exposure to the design process and cross-functional collaboration. This included gathering feedback from customers on how they believe the process should be, or presenting projects to designers for feedback.Actively sought and received feedback from peers and managers, continuously learning new techniques and skills to better support customers.

Worked directly with the executive director and organization to develop and establish multiple brand systems, from the annual theme used in various conferences and events, to the visual identity refresh.

Worked with a range of clients creating various brand identities, mostly involving logo design.