Les Markman Email & Phone Number

Columbia, Maryland

Tysons Corner, Virginia

Columbia, Maryland

Supervised the direct marketing program for the American Diabetes Association and the American Lung Association, managing all aspects of the production process, including the following: Review art from agency and identify errors requiring corrections and ensuring state and federal disclosure requirements were met Provide component and service specifications to multiple vendors for pricing Review bids, award components/services to vendors based on cost, quality and turnaround time requirements Send art to fulfillment house to ensure finished product meets fulfillment processing Submit art to vendors with detailed purchase orders Submit data to mailshop for data analysis for postage discounts and image set ups Review print and image set ups, paper samples and scanline proofs for approval Provide detailed instructions to mailshop for accurate imaging and insertion process Coordinate tracking with TrackMyMail and mailshop in order to monitor mail delivery Submit postage requirements to client, providing options based on various discounts (copalitization, comingling, BMC & SCF sorting) If necessary, attend press checks to ensure print and image quality Receive package samples for review prior to insertion to ensure various versions are inserted correctly Upon completion of mailing, obtain postal receipts and verify mail counts match net counts provided Review and approve invoices from various suppliers to verify accuracy

Washington D.C. Metro Area

Supervised all aspects of the direct marketing renewal program for The Humane Society of the United States, managing a support team in order to fulfill the 58 house mail dates per year, with over 770 package variations. Tasks included: Review prior campaign results to determine package design, strategy and data segmentation for subsequent campaign Propose test concepts, including art, data, package components, etc., to be tested against control package(s) for future rollout Work with design team to create and submit to client control and test package art for approval and implementation Review master file counts, segmentation and work with independent contractors to perform demographic and ecographic overlays in order to maximize results. Work with production team to bid, review and award components and services to qualified vendors based on price, quality and deadline requirements Provide detailed budgets to client for approval, by package and campaign Upon completion of campaign, supply samples to client for all versions, review vendor invoices and postal receipts Review data from fulfillment house in order to determine results of control and test packages and discuss routinely with client Wrote proposals in response to RFP’s for new business, including Feed the Children, Paralyzed Veterans of America and Humane Society of the US

Crofton, Maryland

Served in a variety of positions, including Account Executive, Creative Director, Vice President, and Senior Vice President, Agency. Managed all phases of nonprofit clients’ direct marketing programs (MADD, Special Olympics International, VFW, Vietnam Veterans Memorial Fund, Help Hospitalized Veterans, and numerous other organizations), including: Review programs being managed by other account executives, providing strategic and creative strategies to improve program results Participated in new business acquisition, including presentations, negotiations and writing client/agency contracts in coordination with contracted attorneys and in compliance with various state regulators Participant in creation of guide to help nonprofit organizations understand and comply with joint cost allocation guidelines (SOP 98-2) Initiated first successful campaign in Canada (MADD Canada) and helped build a database of over 100,000 contributors in 18 months and raise in excess of $1,000,000 in net revenue per year Initiated the fundraising program for Special Olympics International in 1986, creating a database of over 600,000 contributors within three years and generating net revenues of over four million dollars per year by the same time frame

Radio, Tv & Film, Mass Communication/Media Studies

Astronomy