A multi-award-winning Marketing Director and brand transformation specialist with an outstanding record in disrupting legacy thinking and driving innovation through a deep understanding of customer motivations, their drivers, and buying behaviours. Develops and delivers high-yield marketing campaigns for global companies, including Lloyds, Fortis, MeesPierson and AXA Wealth International, successfully creating strategic growth initiatives and evaluating their impact. Delivers exemplary demand by developing and leading sales-winning online and offline marketing campaigns, analysing potential markets while delivering brand and product objectives. A cross-functional leader with a flair for strategic marketing leadership and works with internal and external teams to deliver global brand objectives.