Raphaël Lesbats Email & Phone Number

Brands tell stories. They convey values, transmit legacies and evoke emotions. But to succeed, we need strong and singular voice.In the Groupe Renault Brand Identity Studio, I worked to create and maintain the visual identity of the 3 car brands Renault, Dacia, Alpine, as well as that of the global company.For each, I built the strategy with brand architecture, naming policy and activation plan.Then I contributed to the creation of the main elements: logo, typography, graphic system and guidelines.For cars, I created a marking policy to define the logos and namings integrated on interior, exterior and accessories.Thereby, I have managed projects as varied as the evolution of the front face and steering wheels emblems for the whole range, the design of a Formula 1 livery, outfits for salespeople at car shows, the realization of a complete communication plan for a concept car, the creation of a range of branded products or the development of a web platform.Internal creative direction, managing projects with agencies:Interbrand, 4uatre, Sixième Son, Osmotik, Desdoigts & Associés, Tequila Rapido, BlackFoundry, Production Type, FontSmith, Publicis, l'Ecurie, Motion Fan Club...Professional expertise:Brand strategy and architecture; creative management of graphic standards and visual identity.

Listed skills include Brand Identity, Corporate Identity, Graphic Guidelines, Brand Architecture, and 20 others.

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  Universite De Technologie De Compiegne

  Filière Design Industriel