Federico Lescano Email & Phone Number

Houston, Texas, United States

• Managed $1M budget and strategically invested in markets to maximize response and conversion rates
• Maintained database of historical response and conversion rates to use as a basis for market decisions
• Oversaw up to 40 direct mail campaigns each year from planning to execution across 14 markets
• Developed and implemented monthly creative, offer, and prospect decile tests across multiple markets
• Reviewed multiple rounds of creative to confirm all campaigns met quality standards and copy aligned with PUC regulations
• Coordinated cross-functionally with call center throughout campaigns to gather customer feedback and troubleshoot issues

Houston, Texas Area

• Analyzed on success of marketing campaigns, and made recommendations for improvements
• Studied pricing changes of competitors, and made suggestions on how to improve competitiveness
• Aided in creation of new mailing campaign that proved to be low-cost and effective in retaining customers
• Developed PowerPoint decks for manager to utilize when giving presentations to a new customer base
• Reviewed customer service calls, pinpointed areas in need of improvement, and proposed solutions
• Researched, compared, and ordered materials for company sponsored events throughout Texas

Canton, MA

• Worked on various aspects of BOKS, a program that organizes physical activity and nutrition programs to promote childhood health
• Supported 36 schools with registration of 2100 participants, coordination of materials, and conducting of surveys
• Assisted in identifying and implementing BOKS in select new markets by leveraging leads and attending conferences
• Helped ensure seamless execution of events by prepping equipment, monitoring Eventbrite registration, and setting up technology
• Identified and applied for grants to obtain funding for expansion
• Coordinated with HR for 20 new hires by monitoring packet submissions and employee information

Framingham, MA

• Managed Facebook schedule during busiest seasons, leading to an increase of over 100,000 likes from previous season
• Compiled and analyzed Facebook statistics to present strategic recommendations to upper management
• Prompted the creation of videos that increased customer awareness and satisfaction of company’s technological promotions
• Translated information during international calls with Latin America for marketing team to ensure international branding alignment
• Completed competitor analysis on social media usage, providing strategic recommendations

Watertown, MA

• Designed and created marketing materials including line cards, pamphlets, and posters to increase brand awareness
• Provided superior customer service through phone calls, e-mail and face-to-face interactions
• Updated social media sites with news articles, links, and photos relating to the company
• Updated customer survey, improved database for easier analysis, and presented results to upper management