Lindsay Sheridan Email & Phone Number

Boston, Ma, Us

Washington, District Of Columbia, United States

Milwaukee, Wisconsin, United States

Lead fundraiser and partnership builder in a nonprofit focused on pioneering the use of art, creativity, and creative technologies to spark self-confidence, encourage independence, and build pathways to employment for autistic individuals.

Milwaukee, Wisconsin, United States

- Key leader in the first three years of a nonprofit organization that functioned as the city’s central office for arts and culture, focused on driving an arts-forward vision for the future of Milwaukee by building cross-sector influence- Partnered with CEO on developing strategic priorities, including designing, securing funding for, and implementing sector-leading programs in research, advocacy, and equitable arts access in neighborhoods - Partnered with and managed communications staff in the development of narrative products such as a weekly podcast and video projects that built the organization’s reach- Partnered with and managed operations staff on cultivation of healthy work culture, including strengthening processes and prioritizing wellness- Defined strategic focus of fundraising efforts with consultants, including securing $300,000 in general operating and programmatic grants

Milwaukee, Wisconsin

- Facilitated the Marketing and PR Work Group, which is rooted in the collective impact theory of change model and working toward strategic goals for the sector and city- Established the organization’s brand, including developing design guidelines, social media presences, a public-facing voice, and website - Built relationships with Milwaukee-based press, leading to over 90 media mentions of Imagine MKE in the first year and half of existence- Led digital fundraising efforts for organization’s emergency artist relief fund launched at immediate outset of the pandemic which distributed $290,000 to over 500 artists- Served as communications advisor for my colleagues in work around public policy, neighborhood partnerships, network engagement, fundraising, and strategic direction

Baltimore, Maryland Area

- Served as trusted thought partner to the VP of Marketing and Communications and key leader in the department during period of financial and public relations crises for the organization- Planned and implemented digital and print advertising campaigns to maximize attendance and revenue, including managing vendor relationships- Supervised five staff in the execution of all patron communications, digital marketing, design, print production, and group sales- Built more positive, effective working relationships between the marketing and communications department and peers in development, artistic operations, and education

Washington, District Of Columbia, United States

- Oversaw the successful financial and artistic execution of one of the organization’s most significant concerts to date, managing key relationships with partner ensembles and donors in a project that led to a Grammy-nominated recording- Defined and implemented annual fundraising plan that builds foundation, community, and individual support, including planning the annual gala- Ensured the overall fiscal health of an organization with a $1.1 million operating budget, including monitoring expenditures, forecasting, and budgeting- Supervised and coached staff and contractors, keeping focused on the future of the organization during a transitional period- Advised and reported to the Board of Trustees on matters related to the efficient operation of the organization

Washington, District Of Columbia, United States

Promoted from: Marketing & Communications Manager - Aug. 2014 - June 2015- Created and implemented marketing and publicity plans; 2014/15 efforts resulted in a 15% increase in sales over previous season; steady growth in subsequent seasons with 2017/18 season single ticket revenue reaching 120% of goal and subscription sales exceeding goal- Strategically managed $50,000 advertising budget, diversifying mediums depending on target audience for each production; developed relationships with Washington, DC print, web, and radio outlets - Designed and wrote all marketing collateral and content, with a focus on revitalizing institutional brand- Managed public communication channels, including securing media coverage and cultivating social media audiences- Analyzed audience feedback through post-concert surveys to improve patron relations practicesInitiated collaborative relationships with local businesses, arts organizations, and affinity groups to build grassroots awareness

Decorah, Ia

- Led a presenting organization with the goal of connecting the college campus and larger musical community through a series of collaborative concerts, presenting 280 artists in 9 venues over 7 seasons - Conceptualized and built the series brand, generating significant buzz throughout the community and drawing in sold-out crowds, reaching over 6,800 audience members in total- Secured external funding through business sponsorships, individual donations, and grants, as well as donated radio and print ads - Hired and managed student interns and contractors to ensure the successful execution of all concert promotion and logistics- Developed strategies for growth of the organization, including establishment as independent 501(c)3- Collaborated with community partners on new, large scale endeavors, including a main street festival

Oxford, Oh

• Developed and directed marketing and communications strategies, including: radio and print ads, e-mail campaigns, grassroots outreach, print collateral creation, social media and web content, press relations• Coordinated production logistics for professional performances, including contract execution and advance work with artist management to secure transportation, hotel, hospitality, and backline needs• Collaboratively organized educational outreach with university and community partners; notably, a quartet residency that reached 100+ students ages 13-22 with a site-specific project and improvisation workshop• Supervised six student employees that provide marketing and event management support• Promoted and implemented annual wine tasting gala that raised over $34,000 in 2014

Washington D.C. Metro Area

• Gathered analytical data on online communication vehicles to inform a best approach for future practices• Crafted content for e-mail newsletters, blogs, and social media; managed ARTSblog through WordPress• Interviewed industry leaders to create profiles for launch of redesigned website

Decorah, Ia

• Composed all performance description copy for the 2012-13 Center Stage Series season brochure• Researched artists for future seasons; provided colleagues with insights on relevance and appeal

Vienna, Va

• Completed extensive grassroots e-mail marketing for the majority of the ninety summer performances• Streamlined ticket trade agreement process for all radio, print, and brochure partnerships • Implemented promotions in local specialty shops and grocery stores to target potential patrons

Madison, Wi

• Participated in meetings regarding innovative rural arts, education, and community integration of the arts• Compiled a list of local and national arts education advocacy resources for use in Wisconsin communities• Researched funders and prepared materials for grants to support the “Story of the Arts” video project

Madison, Wi

• Prepared music for six week summer series, including meticulously writing bowings in string parts

Madison, Wi

• Recruited and managed more than 60 volunteers for an outdoor concert that draws a crowd of 12,000

Madison, Wi

• Independently created the curriculum guide for two youth concerts, including lesson plans • Communicated with partners to schedule dates for the HeartStrings and Up Close & Musical programs

Bachelor Of Arts, Music, Management Minor

Activities and Societies: Symphony Orchestra, Chamber Orchestra, Performing Arts Committee, chamber music ensembles, Strangz (alternative.

Executive Program In Arts And Culture Strategy

Program in collaboration with National Arts Strategies