Lesia Stahl Email & Phone Number

Solon, Ohio, Us

Charlotte, Nc, Us

Winston-Salem, Nc, Us

Amsterdam, Nl

Global leader in creating campaigns that deliver sustainable sales growth and enhanced brand equity for retailers.Conducted consultative sales in the area of customer engagement & loyalty for CPG manufacturers and retailers across North America. Oversaw key retail account development in conventional grocery, drug, discount and club channels including strategic go-to-market planning and implementation for clients including Albertsons, Ahold-Delhaize, Meijer, Dollar Tree, Federated Co-op, Kellogg, PepsiCo, Nabisco and P&G.• Surpassed sales target by 50% in 24 months.• Developed a shopper marketing program for Federated Co-op in Western Canada, resulting in a 4.5% sales uplift YOY.• Designed and delivered a strategic Customer Journey Map project for a division of Ahold/Delhaize, including qualitative & quantitative research and stakeholder interviews & workshops, resulting in a 30% improvement in customer satisfaction scores and a 3% sales uplift.

Dublin 2, Ie

Leading global professional services company, providing a broad range of services in strategy & consulting, interactive, technology and operations, with digital capabilities across all of these services.Key member and contributor of the Marketing Transformation Digital Customer team. Participated in multiple client engagements as well as business development across digital strategy, cost reduction and go-to-market strategy.• Identified $125M in non-working marketing spend savings for all divisions of PepsiCo, redirecting savings to working media spend and product innovation.• Spearheaded and oversaw the definition and development of omni-channel customer engagement and commerce capability for a major pet supplies retailer, resulting in improved customer experience and profitability.

Santa Clara, California, Us

A wholly owned subsidiary of Hitachi, Ltd. that helps enterprises store, enrich, activate and monetize data for better customer experiences, new revenue streams and lower business costs.Instrumental contributor for multiple client engagements as well as business development across customer experience management, marketing & sales strategy and business process improvement.• Led multi-stage business transformation project of a leading magazine distributor to a wholesale distribution company (strategy & vision, ERP technology upgrade, process improvement, product portfolio testing, market analysis & segmentation and change management) resulting in a 22% improvement to the bottom line.• Led the Service Assessment team within a Finance Transformation project at CROSSMARK, a marketing services company. Was responsible for project assessment and planning, process mapping and analysis. Project resulted in process improvement and bottom line performance.

Intermittently for seven years and exclusively from 2011-2012, I ran my own consulting practice specializing in marketing, sales and brand strategy development. Whether engagements were project-based or contract titled positions, my focus was always on delivering superior service that impacted top-line and bottom-line results. Past engagements include:-Chief Marketing Officer for TS Advanced Technology-Senior Consultant at ExperiPro, LLC-Managing Director of Brady Media Group-Director of Marketing and Strategy at Armeta Solutions-Loyalty Program Strategist at Parago, Inc.Consulting projects include:-Strategic Plan Development-Customer Experience/Customer Journey-Win/Loss Study-Business & Marketing Plan Development-Business Processes Development-Global Brand Relaunch-Competitive Analysis-Loyalty Program Design and Implementation-Direct Mail & Email Campaign ManagementBrady Media Group:Improved visibility of each of Brady Media PR clients by developing a proprietary earned media scorecard, measuring tracking performance of clients over time. Clients achieved 25-40% improved visibility in the marketplace which resulted in increased traffic and sales.Armeta Solutions:Instrumental part of a Business Intelligence project delivery team at Neiman Marcus Direct, developed training materials and trained merchants on the new BI tool, an implementation that resulted in improved customer experience, increased online sales traffic and improved stock management.

Flower Mound, Tx, Us

Publicly traded, multinational multi-level marketing firm that sells dietary supplements and personal care products.Oversaw numerous global initiatives for a direct-to-consumer wellness organization. Directed and executed on-site corporate events including branding, design, logistics and budgets. Developed and launched personal web pages for field representatives in 16 countries.• Led a global product rebranding effort including by-country package design & formulation, regulatory & legal compliance, content development (including digital), and marketing & field training efforts.• Designed and developed an award-winning Welcome Kit for new sales associates.

St. Louis, Mo, Us

Analytics firm specializing in lead-generating consumer analytics and database management (NSI acquired RAZOR in 2010 and rebranded to Ansira in 2011).Oversaw account service staff for company’s largest client, Domino’s Pizza ($8M in annual print revenue) and managed all internal department relations.• Spearheaded, developed and implemented multiple process improvement and quality control initiatives, improving client deliverable timelines and lowering departmental error rates.

Plano, Tx, Us

Redesigned program and negotiated contract with American Express for AMEX OPEN cardholders (small business owners) which resulted in an 18% increase in net revenues. Designed alliance marketing programs that delivered $15 Million in incremental revenue.

Irving, Tx, Us

Denver, Colorado, Us

Managed 5 Million member loyalty program

Itasca, Il, Us

Started in the Corporate Training Program after graduating with my MBA. Worked all across corporate and store operations. Moved to Salt Lake City to work on Project Delta at American Stores (parent of Jewel Osco pre Albertson's) as a Category Manager.

Mba, Marketing, Finance

Ba, Liberal Arts

Non Degree Program, Advanced Ukrainian Studies

Education record