I am a goal-oriented digital marketer who uses creativity to solve problems, influence others, and lead myself and others towards growth and success. Despite working a full-time job as an operations coordinator, leading a team of 8 people, I managed to pursue my passion in digital marketing, particularly in performance marketing. My role as a performance associate in a pre-launch online laundry business project with Revou resulted in a decreased CPC by 86.36%, a declined CPL by 64.96%, and an increased lead of 200%. I excel at formulating Meta and Google Ads campaigns, conducting research, A/B testing, determining core audiences, creating relevant ad copy, and analyzing campaign results for optimizations & future strategy development. My ability to develop well-thought-out strategies has consistently delivered remarkable results, meeting various business needs. My unique contribution lies in my ability to balance a full-time role while continuously honing my skills in digital marketing, demonstrating my commitment and adaptability in a fast-paced industry.