Lesley Budde Email & Phone Number

Scottsdale, Az, Us

Scottsdale, Az, Us

I strategized, implemented, and managed a combined top-down and middle-up inbound and outbound Account-Based Marketing (ABM) approach for nine products. This approach engaged technical ICs and department leaders of higher education institutions. Through full-funnel campaigns and outbound SDR efforts, I increased SQLs by 30% and the conversion rate by 56%. Transact has received interest from POCs with large universities like Xavier University, Columbia University, and So Cal Institute of Health Sciences.1. Built & Executed ABM Programs + SDR OutboundDesigned holistic multi-channel ABM system for 9 products, engaging ICP of technical IT and security leaders (VP & CTO) at target higher education institutions.2.Expanded SEO & Content Marketing for Transact, Increasing Organic Keywords by 37% in 10 MonthsImplemented a process for authentic, educational, and technical content. Executed a Pillar Cluster model approach, winning new clients with category-creation keywords.3. Leveraged AI to Streamline Content Creation and Deeper ReportingUsed Writer.com, Gammarly AI Writer Assistant, and ChatGPT to create product pages in a day instead of weeks—aggregated data from GA, HubSpot, and internal sources into ChatGPT to better understand how campaigns performed. 4. Managed CRM & Marketing Automation + OperationsBuilt and managed HubSpot workflows, pipeline management, lead and customer lifecycles, and contact database management/maintenance.

Phoenix, Arizona, Us

San Jose, California, Us

Marketing and Sales team laid off Managed a combined top-down and middle-up inbound and outbound ABM approach that engaged both technical ICs and department leaders in large engineering organizations. Increased MQLs 70% by using MetaData Marketing OS and outbound SDR efforts, including POCs with leading FinTech institutions such as JPMorgan and Wells Fargo.1. Built & Executed ABM Programs + SDR OutboundDesigned holistic multi-channel ABM system, engaging ICP of technical Engineering leaders (VP & CTO) at target Enterprise & Mid-Market companies.2. Managed Intent-Based Targeting TechnologiesUtilized leading intent automation paired with data ops to enrich and engage prospects with ICP technology match, improving MQL CVR by 30%, and reducing CAC by 15%.3. Built & Executed Paid Ads Campaigns WorldwidePaired keyword intent to product solution for paid media. Achieved an average of 8% CVR on all keyword groups by harnessing Clearbit, ZoomInfo, and other targeting tech.4. Managed CRM & Marketing Automation + OperationsBuilt and managed workflows, pipeline management, lead and customer lifecycles, and contact database management/maintenance.

Dallas, Texas, Us

Managed B2B and B2C clients' retainers, budgets, and campaigns. Consulted and reported on marketing strategy and effectiveness. Was responsible for planning, scheduling, and auditing marketing campaigns, including SEO, blog management, PPC campaigns, paid and organic social, email, and CRM management. 1. Expanded SEO and Content Marketing for RUNNER, increasing organic site traffic by 200% in 8 monthsImplemented a process for authentic, educational, and technical content. Executed a Pillar Cluster model approach, winning new clients with category-creation keywords.2. Engineered Paid Ads Campaigns for RUNNER & ClientsPaired keyword intent to local product solutions for Paid media. 3. Helmed Analytics + Funnel Metrics & Reporting for RUNNER & ClientsResponsible for strategic planning based on performance optimization of funnel and cohort analysis. Created all reports with detailed breakdowns. 4. Managed CRM & Marketing Automation + OperationsBuilt and managed workflows, pipeline management, lead and customer lifecycles, and contact database management/maintenance.

Nashville, Tennessee, Us

Implemented a digital editorial strategy for Military Brand sites (MyBaseGuide, AHRN, and VeteranLife), including SEO projects, blog management, email, and paid and organic social campaigns. Reported to the C-suite team the efficacy of the Military Brand websites and editorial communication efforts, including analyzing the results and providing insights. 1. Expanded SEO and Content Marketing, increasing MyBaseGuide’s site traffic by over 194%Implemented a Pillar Cluster model approach with relevant topics and localization keywords, which was the main source of website traffic.2. Engineered Paid Ads Campaigns Worldwide, exploding VeteranLife’s site traffic by over 7,800% in 5 monthsTargeted active and former military members and their spouses to drive website traffic to VeteranLife’s website by Meta ads.

Southfield, Michigan, Us

Developed and implemented Everdays B2B and B2C marketing plans, including SEO, PPC campaigns, paid and organic social campaigns, blog creation and management, and email strategies. Built and executed a Pillar Cluter model approach with relevant topics, increasing MyBaseGuide’s site traffic by over 7,000% in just under 2 years. Collaborated with the design team on print and digital assets, including content design, marketing materials, white papers, sales collateral, and mock responsive website designs.

Tampa, Fl, Us

Oversaw the creative team and hiring efforts. Analyzed market trends and recommended changes to the C-suite team based on analysis and feedback. Developed and implemented paid marketing strategies for PPC and paid social campaigns.

Odessa, Fl, Us

Oversaw the marketing team and hiring and training efforts. Developed and implemented marketing plans for new and existing products, including PPC campaigns. Managed and developed all current and future vendor relationships with several Fortune 500 companies and managed CRM platforms.

Tampa, Fl, Us

Developed and implemented Contract Furniture's marketing and organic social media efforts, B2B lead generation, and CRM Management. Coordinated the company's outreach events to clients and prospective clients. Used professional-grade video and photography equipment to capture and catalog digital content for installations.

Bachelor Of Arts - Ba, Fine/Studio Arts, General

Associate Of Arts - Aa, Business Administration And Management, General