Coordinates logistics for in-person events such as trade shows, conferences, and expos. This includes contract procurement/management, expense reporting/budget management, vendor coordination, marketing asset development, and on-site team management. Directs the execution of digital brand assets, including email campaigns, websites/landing pages, lead management/funneling, webinars, and digital summit experiences.Facilitates effective collaborative channels between cross-department teams through meeting coordination, agenda development, diligent recording keeping, and agile project management via centralized SharePoint systems.

Developed brand identity and social media campaigns, designed landing page and user onboarding experience leading to a 500% oversubscribed Alpha product launch.Spearheaded partner acquisitions strategy, developing target partner lists and email outreach content resulting in a 25% partnership conversion rate from cold emails to meetings.

Strategized paid social campaigns for Canadian filmmaker Amy Bohegian’s documentary ‘Only in Nelson’ averaging an engagement rate of 5% across campaigns. The film’s premiere attracted 47,000 viewers, exceeding the average viewership rate by 260%.

Collaborated with the Product Education and Marketing teams to create product/service descriptions and marketing copy for print and digital media campaigns.

Successfully managed and optimized the company's content marketing platforms, including a blog and podcast with a monthly reach of 100,000 downloads. While Implementing marketing strategies and campaigns to enhance brand recognition.Oversaw the company's presence on social media, managing accounts with 18,000+ followers on Instagram and 55,000+ followers on Facebook.Conducted comprehensive market research and analysis to pinpoint target demographics, constructing six unique and precise target personas for ShapeScale.Cultivated brand partnerships and strategic alliances and engaged effectively with influencers and industry experts to amplify brand exposure and foster impactful content creation.