Crème Collective is a 360º sales, creative, marketing, and fulfillment agency led by beauty and wellness experts since 2013. We provide distinctive creative, top-notch strategy, dynamic marketing, and invaluable retail support to burgeoning and best-in-class brands. As CMO, I lead the Creative, Marketing and Business Development teams.

Led the Lifecycle Marketing, CRO, Web Design and Web Development teams at Power Digital.

Integrative Beauty brand that transcends ordinary skincare. Fight inflammaging with skincare , intermittent fasting, and mindfulness techniques. Founded by Dr. Ritu Chopra, renowned aesthetic surgeon and leading expert on breast implant illness and Lori Bush (former CEO Rodan & Fields, NuSkin J&J Exec). Led all marketing, creative and brand efforts both paid and earned and reported to CEO.

Leading health & wellness brand incubator. Grew marketing team from 3-20. Led all creative, content, social, brand development, ecommerce, email, Amazon, retention, SEO efforts, partner relations. Reported to Co-CEO's.• Developed three new brands while expanding product portfolio of existing brands• 3X department revenue in less a year• Dramatically increased output, quality and performance of creative assets• Forged strategic partnerships to drive brand growth & visibility• Led landing page testing and optimization to drive data driven wins

Multi-channel cosmetics and skincare company founded by Tyra Banks in 2014 that merged social/direct selling and e-commerce in innovative ways. Helped drive revenue growth 82% YOY while managing all aspects of brand & digital marketing and merchandising.• Led the creative, content, e-commerce, customer acquisition, retention, email, merchandising, social media, PR and sales support functions.• Hired and developed the marketing department while implementing structure and process. Managed a team of 6 plus multiple relationships with freelance consultants, vendors and strategic business partners.• Led all campaign and product launches from ideation through execution including all print, video, photo, social content and digital assets as well as campaign analysis and optimization.• Responsible for all aspects of e-commerce business including site optimization, design, performance and analytics • Directed paid acquisition efforts across search, display, Facebook, retargeting• Determined and implemented KPI’s across all marketing efforts. Highly focused on ROI.• Initiated new campaign tracking system and reporting metrics to allow for more targeted campaigns and optimization by customer segments.• Developed and accountable for Marketing Plans and P&L• Drove tech initiatives to integrate new business partners, implement site promotions, and create better U/X experiences• Key player in driving product assortment and pricing strategy. • Responsible for site merchandising, promotions, markdown/liquidation strategy and seasonal bundles.• Worked cross functionally to develop field sales tools to grow the consultant’s businesses.

Leading diet & weight loss company expanding into all areas of health & wellness. Conceived and developed a Beauty & Wellness Lifestyle content marketing portal, including voice, identity, strategy, and related wellness products. Reported to CEO.• Responsible for all aspects of the brand through its lifecycle from research, product development, UX, branding, customer acquisition and analytics.• Developed and managed Social Media and PR strategy & tactics including Influencers.• Forged relationships with new strategic partners to drive the business with limited budget• Developed yearly, quarterly and monthly business and marketing plans including P & L• Managed cross-functional team to develop and launch all aspects of the portal and corresponding products.

Consistently increased sales and lowered costs, managing a team of buyers and merchandisers while contributing to key marketing initiatives at this rapidly growing online fashion leader.• Refocused handbag business for unprecedented growth in less than 2 years. Category share increased by 6%, and exceeded monthly sales plan by 25%.• Launched jewelry category and initiated new buying/merchandising strategy which resulted in 400% category growth in 5 months while increasing average order size.• Launched denim category and collaborated on in-house denim design and production, increasing monthly sales by 50% while improving quality and increasing profit margin by 15%• Interacted closely with product team to develop new site infrastructure for all category launches/ expansions while enhancing navigational features to consistently optimize customer experience.• Collaborated on monthly promotions across all channels including targeted social media campaigns and segmented monthly email calendar.

Leading online beauty e-tailer that offers over 750 brands and 26,000 products within three unique sites. Responsible for the creation and optimization of all marketing assets, customer acquisition and increasing LTV of existing customers through various marketing channels, including: Landing Pages, Display Advertising, Print, Email, Video, Partnerships.• Initiated, tested and standardized email marketing efforts, increasing conversions by 30% while simultaneously increasing productivity.• Launched most successful acquisition campaign to date

Successful online beauty business focused on direct marketing of in-house brands. Initiated and optimized customer acquisition campaigns for five beauty brands. Managed all asset creation, as well as photo and video implementation. • Achieved marked improvements in conversion and average order size through price testing, improved cart process and upsells. • Managed live shopping production for HSN and TSN (Canada). Created marketing points for on-air talent, monitored sales spikes with key words and demonstrations, adjusting strategies accordingly.

Innovative physician strength anti-aging skincare and cosmetic company, sold in doctors offices, mass retail, beauty boutiques and through direct marketing efforts.• Branded and marketed five skin-care and cosmetic lines; initiated website, packaging design and print pieces, overseeing brand managers and art department. • Managed relationship with outside PR firm for event planning, media strategy and press tours.• Integral in product development and category expansion.

• Expanded the brand into major national chains, including CVS, Bed, Bath & Beyond and drugstore.com to become 15% of total business• Designed promotional and point-of-sale material.

• Created copy for all marketing materials, managed creative process and worked directly for President/Creative Director• Collaborated on long-form and short-form infomercials for national markets, targeting anti-aging market with gross revenues of $3MM. • Spearheaded philanthropic initiatives, introducing products to burn centers and educating makeup artists and nurses in effective application of products to burn survivors.