Senior Market Research Analyst
Current- Conducted primary and secondary research to better understand customer needs while evaluating new market and product opportunities.
- Identified emerging trends and opportunities with comprehensive market assessments, leading to an improvement in a business unit's operating income from -1.2% to 10.8%.
- Collaborated with sales and marketing teams to refine target customer profiles based on rigorous segmentation analysis.
- Contributed to 6 years of long-range strategic planning and annual budget planning by providing expert guidance on market conditions, customer needs, and competitive landscape.
- Selected to lead innovative data visualization techniques, such as Power BI and Circana/ Unify+, for more engaging communication of complex research findings for all levels of the business unit.
- Developed compelling presentations that effectively communicated a market opportunity in an adjacent category worth $20M in annual sales, providing a market assessment, competitive evaluation, consumer insights, and.
Jun 2018 - Present
