●Business & Content Strategist ●Integrated Media Specialist ●SEO ●Online Marketer ●User Experiences O2O ●Change Maker ●Information Architecture for Websites ●Campaign Designs & Execution ●Data, Connecting the DotsI am committed to help your business grow, scale, and move towards digitalisation. I am a seasoned business leader with track record in business transformation for new revenue streams and product monetisation, improving productivity and bottom-line, organization restructure, market re-positioning and business digitisation. I am not just a proven strategist, but also action-oriented. I have over 20 years of making and leading large scale and organization wide business transformation programs. As a content and digital strategist, I have earned my experiences from the hard-knocks of founding parenting platform Smartparent.sg, developed apps, and led the transformative growth of other startup platforms. Some examples, - Scaled revenue for publishing platforms- Led and drove transformation for publishing platforms to new media- Growth hacked new startup platforms- Designed and led content strategies and users growth for various audience groups- Brought in Singapore's first obstacle course race and managed the largest kids race- Strategized and implemented EOC brands for various organizations - Directed sales force and distribution transformation to improve capital employed and productivity- Designed and led credit culture program to limit risks for Islamic financial institutions Contact me for a chat, let's connect.